Chapter 5

 Textbook Definition  Thoene Definition  Motivation  Homeostasis  Self-improvement

 Maslow’s Hierarchy  Particular Need  Utilitarian  Hedonic Source: maslow.com/m_motivation/Hierarchy_of_Needs.asp

 Consumer Involvement  Moderating variable  Different types  Product involvement  Product enthusiasts  Shopping involvement  Situational involvement  Enduring involvement  Emotional involvement Source:

 Emotions  Psychobiological  Visceral  Cognitive Appraisal Theory  Anticipation appraisal  Agency appraisal  Equity appraisal  Outcomes

 Mood  Effects  Mood-congruent  Effects  Affect  Measuring Moods  Autonomic measures  Examples:  Self-report  PANAS  PAD

 Why do people act differently to the same situation?  Personality  Bad service  Involvement  Movies  Flow  Shopping, gaming  Emotional expressiveness  Emotional intelligence

 Semantic Wiring  Emotions and schema are tied together  Mood-congruent recall  Autobiographical  Nostalgia (1980s)  Schema-based affect  Emotional contagion  Emotional labor