Catholic Relief Services Farmbook Name: Shaun Ferris, Suzanne Andrews, Vipin Gupta, Vijay Singh, Kevin Raymond Email: shaun.ferris@crs.org Company size : CRS is working in nearly 100 countries Years of service: since 1943 years Non profit, 4000+ employees and major local partner network

Challenge in our enterprise work No data on farmer investment levels No costs of production data No profit information No standardized market training No tools – on/ offline No business advice deployment process

Farmbook Capabilities The Farmbook application has six basic functions, Registers people into farmer groups, Enables farmers to run profitability analyses in the field, Enables farmer groups to develop a business plans, Supports crop production scheduling Allows field agents to record farm visits, training given and assets transferred, The process will also supports mapping for farmer groups.

Farmbook toolkit within a project Distance learning / training materials Farmer registration Business planning Profitability analysis Product Sales Track and Map Project set up Baseline / impact How to match the right delivery “channel” to get the right information to the right people? How to time for greatest impact? Digitizing so much information Localizing Scaling: getting beyond “success story” Using or adapting available platforms, applications, service providers Leveraging governments’ FES Dimagi Track and Map

Farmbook is deployed with marketing E-learning process

Monitoring Distance Learning The Agilix platform allows us to enroll “field agents” as students and then monitor their process. For large projects this provides a way to train, monitor and support. Given the high rates of turnover in staffing, we are able to retrain new staff. Staff and community based workers can use the system. This product works in the online and off line modes.

Registration To begin, you will get to know the Mshika farmer group and register its members. Click here to start!

Register beneficiaries Unique identifier Number

Register Farmer Groups Once you have registered all members of a farmer group into their households, you need to register farmers as a farmer group. Click here to start!

Enter Farmer information After registering your farmer group, enter the total land holdings for each registered farmer.

Create a Business Plan Click here to start!

Business Model Canvas Before getting started, Agnes sat down with the farmers to explain the concept of a business plan. She shared an example Business Model Canvas to demonstrate how each part of the business plan fits together. Visualizing the parts of a business plan helped the farmers to understand how a business plan is built from basic parts.

Write the Plan with farmers

Profit analysis with farmers Click here to start!

Profitability Assessment with farmers

Farmer Group Example Data Set

Recording Sales

Local Reports Review data on the local database from the reports section Click here to start!

Click here to get Farmer Reports View Local Reports Click here to get Farmer Reports

Synchronizing Information When you complete beneficiary registration, it is now time to sync your first set of data. All information captured on the Farmbook Client (i.e. netbook) must be uploaded to Farmbook Central in order for the information to be aggregated so that Super Users and other CRS stakeholders can view the information collected. Click here to start!

Synchronize Information Data synching should be done every time an FA has internet access after a new set of data is entered. Click here to change the language Click here to synchronize the data with Farmbook Central

Accessing data on Farmbook Central Review data from all field agents through Farmbook Central: https://farmbook-qa.crs.org/central/

View Reports in Farmbook Central When the field agents have synchronized their data to the Farmbook central database, you will be able to check the data here. Click here to start!

Support Model email local Super User and your local IT Staff. Send a ticket to the CRS Helpdesk at helpdesk@crs.org In your helpdesk email outline problem and wait to be contacted by your support staff.

Where is Farmbook being deployed Within CRS Zimbabwe Zambia Madagascar Malawi Next steps Tanzania Philippines India External to CRS Serbia USDA Min of Ag Next steps Bangladesh - BIID Kenya - Min of Ag

Business Model Revenue: Non profit beta version being tested Farmbook training – Free registration to pilot test Farmbook production = $5 per user / year Establishment costs: Depends on the scale of deployment Product sustainability: based on demand from….. internal market, CRS project portfolio partner market, external market Long term business model: SaaS through private company

Data management and Jobs Logs the farmers engaged Provides a wealth ranking Development of business plans for farmers Data on investments and profits of crops Data over products, space and time. New employment opportunities Link to Private sector Service Providers

Working with you! Visit the Website.. www.farm-book.biz Send us an email Sign up for an account…… Get started… on Farmbook Training Get support for Farmbook Production Email: shaun.ferris@crs.org / suzanne.andrews@crs.org

Thank you Questions…

Current management and information structures Project manager Nutrition Gender Finance, productivity, marketing Theme managers CRS Project Field staff Project staff Project staff Project staff Project staff Project staff Partner Staff Partner Staff Partner Staff Partner Staff Partner Staff Partner Staff Partner Staff Partner Staff Local Partners Field Extension Agents 200 + This slide, shows a typical project structure: Much of the information gathering and sharing in these structures is currently paper based, which makes the system slow, subject to errors and difficult to manage the data in a timely manner. Current systems also do not support field agent level training, or tools that will help field agents to gather the rich level of data that we now want to know about our farming clients. CRS is therefore developing systems to put tools in the hands of the field agents to allow them to work more effectively as local business service providers. At this time, most field agents have a phone. We can use simple tools such as Frontline SMS to link all of our field agents into a basic communication network. We now want to move to a situation where every field agent has a mobile device that will allow them to share a richer information set. The target is not a train the trainer approach, it is a direct field agent package. Farmer Groups 5000 +

Using ICT technologies, we are NOT changing the basic information system, we are replacing existing labour intensive data processes with digital forms. This approach allows us to radically change the structure of the data management process. Once the data is collected, it goes directly to a database, where it is then available to all members at once. Each person in the system will have a different view of this data, depending on their needs.