LINGVA BUSINESS PROJECTS VALJEVO BRANDS: Library for All Children Milica Matijevich

Developing Cultures of Literacy Promotion of a role of libraries in lifelong literacy Success measurement criteria is percentage of reading among young people, reader’s skills and reading habits

TARGET CUSTOMERS Our target customers are young people They have or don’t have reading habits Most of them think that the library is an old fashioned, boring place

One view of the library

COMPETITION The greatest competitor of public Library is the Internet The Internet is cheap, simple to use and now is a growing industry but still not accessible to the general young public. The information on the Internet is not verified. The Library in the 21 st century tries to produce useful information to improve lifelong learning. The Internet also does it.

The main distribution channels are public and school libraries

OBJECTIVES Provide a reading, print culture and electronic media and encourage reading among young people

BUDGET AND FINANCING The budget is realistic and reflects our expenses in services and in processes The budget includes library operations, but also library improvement Public Library finance by the Ministry of Culture of the Republic of Serbia

PRICE Our services must be cheap at this moment Some of our services can have economic prices

PACKAGING must be interesting for everyone What kind of packaging would you use?

PROMOTION The main message we like to convey is that knowledge is power It is very hard to prove oneself in our society but we engage famous local people as Library promoters The best way to promote our services is to make a link with something desirable

Library – lifelong quality