FOREIGN DIRECT INVESTMENT Euromed Invest Academy in TUNISIA Ms. Saida KAHOULI FIPA TUNISIA Euromed Invest Academy Serbia, 26 Mach 2015

SUMMARY FDI in Tunisia FIPA Tunisia FDI attraction strategy Promotional Actions 2015

FDI in Tunisia

Foreign Investment Evolution Constant Evolution of FDI… Foreign Investment Evolution Investment flows Stock in 2013 3 162 foreign companies MTND 31 649 333 949 jobs

FDI Sectoral Breakdown Manufacturing Industry FDI mainly in the manufacturing sector … FDI Sectoral Breakdown Stock Manufacturing Industry

European FDI in Tunisia Country Foreign companies Investment (MTND) Jobs France 1 314 2 923 126 175 Italy 801 1 453 59 848 Germany 249 900 54 827 Belgium 201 207 17 670 Switzerland 93 270 12 569 United Kingdom 87 205 12 415 Netherlands 79 449 11 191

MENA region’s FDI in Tunisia Country Foreign companies Investment (MTND) Jobs Lybia 65 516 5 680 Algeria 42 23 1 594 Saudi Arabia 38 545 6 184 Morocco 24 25 1 112 Turkey 21 357 1 084 Kuwait 19 418 4 364 Lebanon 14 9 493

Missions Organization Communication tools

Missions

The Foreign Investment Promotion Agency ' FIPA-Tunisia ' is a public institution set up in 1995 under the supervision of the Ministry of development investment and international cooperation.  FIPA-Tunisia is in charge of providing all the support needed by foreign investors and of promoting foreign investment in Tunisia.  information contact Advice assistance attendance support

FIPA-Tunisia, Organization

Headquarter Departments (1/2) Image Building of Tunisia International Cooperation (promotional dimension) mediatization International marketing Department Sector Promotion : MEE, Aeronautics, Automobile, Plastic, Environment and energy and big projets Advanced Technologies Promotion Department Sector Promotion : Textiles and clothing, leather and footwear, pharmaceutical industry , Agrifood, Tourism and various industry Consumer Products Promotion Department  Sector Promotion : ITO, BPO Voice, BPO Data et R&D Offshoring Promotion Department

Headquarter Departments (2/2) Investor Assistance et Follow up FDI Data Base Management Land and premises Data base Management Assistance and Follow up Department Elaboration of communication tools: website, brochures, sectorial leaflets) Communication and Edition Department Studies International Cooperation (institutional dimension) Business Intelligence Studies and International Cooperation Department Office Abroad Score Board Management Office abroad Coordination Department

FIPA-Tunisia, international network 10 overseas offices London Cologne Milan Brussels Paris Madrid Tokyo Istanbul & Ankara Doha FIPA-Tunisia and its 10 overseas offices abroad form a network of services for foreign investors

FIPA-Tunisia, Communication tools

Foreign Investor Guide to Tunisia /4 languages Brochure « New Tunisia, New Opportunities » /7 languages Aeronautics MEI Textile & Clothing Leather and Footwear Plastic Agrifood Offshoring Renewable Energy sectorial leaflets/7 languages Factor’s Cost of Production 2 languages

www.investintunisia.tn Portal in 7 langues

French /English /Italian/ Arabic German /Spanish /Turkish /Japanese New Version will be ready at the end of March : New Development Standards (Standard W3c, web 2.0). Responsive design Interactive benchmarking General Interactive Card highlighting the strengths of Tunisia and its regions Networking Platform (access to foreign and Tunisian investor) Access of foreigners to the land and Premises Data Base Data Base of companies located in Tunisia Interactive Media Space (news, agenda, video library, publications) Portal in 8 languages French /English /Italian/ Arabic German /Spanish /Turkish /Japanese

FDI Attraction STRATEGY

Tunisia Building Image Sectorial Promotion Information seminars abroad Participation in sectorial shows  Actions toward the Tunisian Diaspora  Organization of sectorial seminars Country marketing shows Direct marketing  Reception and coaching of delegates Companies Marketing « locomotives » Communication and mediatisation Visiting Foreign companies in Tunisia 

Actions of assistance and coaching of Foreign companies located in Tunisia Foreign Investor Assistance  Preventive companies visits  Collection and management of Land and premises offers

Promotion Type advocated Matrix Country / Sectors Targeting matrix country - sectors tries to present the business sectors in which the countries targeted by FIPA-Tunisia are considered potential issuers of FDI. It is based on an analysis of statistics published by the OECD. Pays Sectors activities of emitters of FDI requiring targeted measures ( trade fairs & exhibitions , direct marketing or sectorial promotion) Promotion Type advocated France   Automotive and aeronautic components/ Services related to transport/Plastics /Offshoring (BPO, ITO…) Sectorial promotion targeted projects Italy Food Industry/automotive components Textile and Footwear / chemical Industry Switzerland Textile / Offshoring / various industries Sectorial Promotion Germany  Pharmaceutical industry /Metallurgy / automotive components Electronic and electrical components Spain and Portugal automotive components/ Food Industry Textile et Foot wear / Plastics for Spain et Classic General promotion for Portugal BENELUX Food industry/ Plastics /Chemistry /Pharmaceutical industry Sectorial promotion United Kingdom  Electronic and electrical industry/ chemical Industry Offshoring (TIC, BPO, ITO…) /Real Estate

Promotion Type advocated Matrice pays / secteurs Country Sectors activities of issuers of FDI requiring targeted measures ( trade fairs & exhibitions , direct marketing or sectorial promotion) Promotion Type advocated Japan Food Industry/ chemical Industry/ automotive components / Textile and clothing  Classical general promotion Turkey Textile and clothing / Metallurgy Food Industry/chemical Industry Nordic countries Metallurgy / Services related to transport Furniture & Upholstery/chemical Industry Canada Metallurgy / Construction Financial services and insurance/ Offshoring USA Food Industry/ chemical Industry/ Textile and clothing Plastics Doha Offshoring / Various industries

Thank you for your attention Saida KAHOULI Head of Section- Foreign Investor Assistance and Follow up Department Phone : +216 71 75 25 40 Email: saida.kahouli@fipa.tn