Hello Bloom Consulting ®. We have worked on 85 projects in 15 sectors that are directly or indirectly in 35 countries representing 1/5 th of the world.

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Presentation transcript:

Hello Bloom Consulting ®

We have worked on 85 projects in 15 sectors that are directly or indirectly in 35 countries representing 1/5 th of the world and we were interviewed by and Bloom Consulting ®

About Bloom Consulting Our experience

Portugal Briefing Objectives Bloom Consulting ®

Develop a brand strategy that empowers Portugal as a country of innovation, technology and creativity Bloom Consulting ®

Number of Patents per million inhabitants Source: European Patent Office Portugal 5,2 USA 112 Germany 279 Bloom Consulting ®

Source: ERA, European Research Area Bloom Consulting ®

5

1. A Country Brand strategy should be geared towards an economic and social development. Bloom Consulting ®

DE Bloom Consulting ®

2. A country is not one brand. Bloom Consulting ®

One for trade and another for tourism Bloom Consulting ®

Different audiences B2BB2C Bloom Consulting ®

3. Management & Accountability Bloom Consulting ®

Internal External Bloom Consulting ®

Bloom Consulting - Confidencial Bloom Consulting ®

Bloom Consulting - Confidencial Bloom Consulting ®

Bloom Consulting - Confidencial Bloom Consulting ®

Brand council Bloom Consulting ®

Government Enterprises Educational system Bloom Consulting ®

FoundationsInstitutionsDepartments Bloom Consulting ®

4. Cash is king Bloom Consulting ®

5. Measure Bloom Consulting ®

Bulgaria % of FDI in GDP/year GDP % 40% 30% 20% 10% 14,2% 13,8% Source - Invest Bulgaria Agency and Bulgarian Ministry of Economy Bloom Consulting ®

Bulgaria % of FDI in GDP/year GDP % 40% 30% 20% 10% 14,2% 13,8% Forecast at the time* * According to IBA Invest promotion agency, this was due to the fact privatizations were over leaving room only for Greenfield investment - a minor part in Bulgaria's investment history Source - Invest Bulgaria Agency and Bulgarian Ministry of Economy Bloom Consulting ®

Bulgaria % of FDI in GDP/year GDP % 40% 30% 20% 10% 14,2% 13,8% Bloom Consulting Strategy Source - Invest Bulgaria Agency and Bulgarian Ministry of Economy Bloom Consulting ®

Bulgaria % of FDI in GDP/year GDP % 40% 30% 20% 10% 14,2% 13,8% 17,4% 34,5% Source - Bulgaria Central Bank Bloom Consulting ®

Thank you! Bloom Consulting ®