Fiyatinibelirle.com “Set your own price” By; Cem BIÇAK Sinan VENTURA Serhat BEYAZKAYA Mustafa Can GÜRSOY

Executive Summary Market creator business website which uses reverse auction model Market creator business website which uses reverse auction model The ability to bid, both for buyers and sellers The ability to bid, both for buyers and sellers Bidding service will be free of charge until both sides come to an agreement Bidding service will be free of charge until both sides come to an agreement

In case of a deal for a product or service by our website, we will provide the contact addresses for a small service fee In case of a deal for a product or service by our website, we will provide the contact addresses for a small service fee Our project have first mover advantage in the auction websites segment Our project have first mover advantage in the auction websites segment Our operations will cover the delivery of addresses and customers support Our operations will cover the delivery of addresses and customers support

Value Proposition Our value proposition to customers is to meet their needs with lower price and better conditions for a small amount of fee in a short time from our business customers which would offer their products or services. Our value proposition to customers is to meet their needs with lower price and better conditions for a small amount of fee in a short time from our business customers which would offer their products or services. Private offers from sellers drive price cuts Private offers from sellers drive price cuts Customers decides the conditions, the product or service, its requirements and monetary value and the duration of the listing Customers decides the conditions, the product or service, its requirements and monetary value and the duration of the listing

Value proposition continues The time which is spent to find the right product becomes shorter and the responses from the businesses or private sellers are more specific The time which is spent to find the right product becomes shorter and the responses from the businesses or private sellers are more specific Not to be obligated to buy after we delivered the contact details of sellers. Not to be obligated to buy after we delivered the contact details of sellers. Values for sellers: Values for sellers: No obligation like gittigidiyor.com to sell the product below its expected value in order not to get negative feedback No obligation like gittigidiyor.com to sell the product below its expected value in order not to get negative feedback The most important value proposition of ours is getting no fee from the suppliers nor any percentage for creating their market area. The most important value proposition of ours is getting no fee from the suppliers nor any percentage for creating their market area.

Revenue Model Transaction fee Transaction fee Customers give a confirmation with the confirmation option next to the offer of the preferred seller Customers give a confirmation with the confirmation option next to the offer of the preferred seller We are charging the buyer a small fee of 2,5 YTL, everybody is happy because, for 2,5 ytl maybe the profit is ytl. We are charging the buyer a small fee of 2,5 YTL, everybody is happy because, for 2,5 ytl maybe the profit is ytl. We don not charge any fee to the sellers We don not charge any fee to the sellers we decided to take banner ads to our site we decided to take banner ads to our site We will take ads according to categories, which will be displayed according to buyers selected request item We will take ads according to categories, which will be displayed according to buyers selected request item If the sellers are willing to open a store and display their products with an introductory page, we serve them as a virtual store provider which will bring us revenue of store opening fee If the sellers are willing to open a store and display their products with an introductory page, we serve them as a virtual store provider which will bring us revenue of store opening fee

Market Opportunity: Business Model: Web-Only Business Model: Web-Only Our Customers: Any socio level & age Our Customers: Any socio level & age Our Uniqueness and Internet’s easiness = Satisfaction

Competitive Environment Existing auction models in the market Existing auction models in the market Altivi.com: highest unique bid auction model Altivi.com: highest unique bid auction model Gittigidiyor.com: First price or English auction model Gittigidiyor.com: First price or English auction model Our revenue model VS. VS. Their profit margins

Competitive Advantage: Being a first mover of reverse auctioning Being a first mover of reverse auctioning Zero charge to sellers Zero charge to sellers More responses to buyers & More responses to buyers & dropped prices “Challenge for competitors” Whereas Gittigidiyor and hemalhemsat charges listing fees Whereas Gittigidiyor and hemalhemsat charges listing fees

Competitive Advantage No liabilities since no involvement in the payment system No liabilities since no involvement in the payment system Being First mover Being First mover + Their Dropped margins Their Dropped margins = = More market share More market share

Market Opportunity: Business Model: Web-Only Business Model: Web-Only Our Customers: Any socio level & age Our Customers: Any socio level & age Our Uniqueness and Internet’s easiness = Satisfaction

Competitive Environment Existing auction models in the market Existing auction models in the market Altivi.com: highest unique bid auction model Altivi.com: highest unique bid auction model Gittigidiyor.com: First price or English auction model Gittigidiyor.com: First price or English auction model Our revenue model VS. Their profit margins

Competitive Advantage: Being a first mover of reverse auctioning Being a first mover of reverse auctioning Zero charge to sellers Zero charge to sellers More responses to buyers & More responses to buyers & dropped prices Challenge for competitors Whereas Gittigidiyor and hemalhemsat Whereas Gittigidiyor and hemalhemsat charges listing fees

Competitive Advantage No liabilities since no involvement in the payment system No liabilities since no involvement in the payment system Being First mover Being First mover + Their Dropped margins Their Dropped margins = More market share

Market Strategy Attracting customers(buyers&sellers) Attracting customers(buyers&sellers) Advertising Advertising Keeping the customers Keeping the customers Getting the trust of the users Getting the trust of the users Once we get buyers entering and posting in our website, the sellers will surely start using our website for free business oppurtunities.

Market Strategy Advertising: 1. Advertisiments in universities and other schools (personal contacts, word of mouth and flyers) 2. Enter forums or online communities and make our advertisement for free. 3. Using personal contacts to get our website mentioned in a newspaper or magazine 4. Subscribing to Google Ad words /Ad sense for an effective advertising. 5. Posting paid banner ads in renowned websites like seslisozluk.com, eksisozluk.com, facebook.com and etc.

Market Strategy Gaining Trust Gaining Trust 1. Anti-hacker certificate 2. SSL certificate for payment 3. Agreement with a renowned Turkish Bank for payment

Organizational Development Our tasks: financing, marketing, sales management, web site design, obligations to government law Our tasks: financing, marketing, sales management, web site design, obligations to government law Website design and legal issues will be outsourced Website design and legal issues will be outsourced The other tasks will be distributed among group members according to their specialties. The other tasks will be distributed among group members according to their specialties. Important decisions about the business will be given by the approval of all members. Important decisions about the business will be given by the approval of all members.

Management Team The management team is very important for the business. The management team is very important for the business. The group members will form the management team and they will focus on their own expertises. The group members will form the management team and they will focus on their own expertises. The infrastructure and maintenance of the website will be managed by a contracted professional. The infrastructure and maintenance of the website will be managed by a contracted professional. In receiving payments, the team will be working with a bank. In receiving payments, the team will be working with a bank.

Exit Strategy In case the business fails 1. Stop receiving electronic payment. 2. Cancel agreements with banks and ssl certificate vendors. 3. Close down the company which was necessary for receiving electronic payment. 4. Continue the business with only advertisement incomes.

Business Schematics

Ladies & Gentlemen Now, it is time for demonstration.. "The Show must go on" "The Show must go on"