Black & Decker Policy Patriots

Agenda  Executive summary  Recommendations  Conclusion  Question & Answers

Executive Summary  First Mover in E-commerce and Customer Support Site  Professional Power Tools Dominance  Consumer Power Tools Dominance  Global Expansion of Plumbing Products  Penetrate U.S. Commercial Security Hardware Industry  Defend Against Mature Market

Recommendation 1 First Mover in E-commerce and Customer Support Site  Create User-Friendly Systems to Sell and Support Products.  Implement Live Interactive Services  Promote Web-Site  Utilize Data for Production and Design Improvements

Recommendation 2 Professional Power Tool Dominance  Light Weight High Powered Cordless Tools  Design Prototypes/Test Market  Begin Production  Evaluate

Recommendation 3 Consumer Power Tool Dominance  Design Market Strategy  Draft Campaign  Launch Campaign  Evaluate

Recommendation 4 Global Expansion of Plumbing Products  Evaluate New Markets.  Penetrate Global Markets  Maximize Integration  Evaluate Performance

Recommendation 5 Penetrate U.S. Commercial Security Hardware Industry  Evaluate U.S. Market  Establish Relationships  Introduce Products in the U.S.  Evaluate Performance

Recommendation 6 Defend Against Mature Market  Prune Product Lines  Evaluate New Markets  Target New Markets  Maintain Low Costs

Conclusion  First Mover in E-commerce and Customer Support Site  Professional Power Tools Dominance  Consumer Power Tools Dominance  Global Expansion of Plumbing Products  Penetrate U.S. Commercial Security Hardware Industry  Defend Against Mature Market

Thank You For Your Time We Will Now Be Happy To Take Any Questions