silvertech.com | INBOUND MARKETING FOR HEALTHCARE CREATING MARKETING PEOPLE ACTUALLY WANT

silvertech.com | What is inbound marketing? Hint: You’re probably already sort of doing it.

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…then do it all again …by helping, not interrupting attractconvertclose delight Inbound Marketing is a methodology:

silvertech.com | The Healthcare Inbound Marketing Recipe

silvertech.com | inbound Inbound recipes for healthcare Shake up your healthcare marketing with these tips!

silvertech.com | “Easy” Inbound Marketing Recipe 1 “writer,” curator, or overall content owner 1 website with ability to edit/add content 1 to 4+ distribution channels 1 scheduling tool (not req.) 3 high-level personas (to start) Create, curate and combine for 20 hours per week for 6-8 mos. Check frequently for success, adding content regularly. Adjust content and outreach based on feedback

silvertech.com | Healthcare Inbound Process Increase (or capitalize on) traffic: Marketing eNewsletter Direct Mail Newsletter Social Media Organic Search Search Marketing Referral / Links Top of Mind Ads Landing Pages Events attract

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Healthcare Inbound Process Convert Visitors to Leads: Forms Landing Pages Progressive Profiling Offers Surveys Coupons Events / Registrations Call Prompts Text Alerts ER Wait Times Social Media Information Self Assessments convert

silvertech.com | Healthcare Inbound Process Convert Leads to New Patients: More Forms Find a Provider Events / Registrations Procedure Registration Online Scheduling Call Prompts Text Alerts ER Wait Times Social Media Information Live Chat / Referral Service close

silvertech.com | Healthcare Inbound Process Build Loyalty by Delighting: Access to Information / Services Rewards Online Portals Recognition Convenience Offers Relevant Information Efficiency Invitations Online Services Deliver What You’ve Learned Patients Want* delight *Healthcare is one of the trickiest industries to ensure offers align with compliance, but it’s also one of the easiest areas to “delight” by helping patients navigate confusing situations, communication challenges, processes and rules.

silvertech.com | Why Inbound? Effective Cost Better Patient Experience Provides Definitive, Actionable Results Involves Input From all Departments Integrates With Current Marketing Lets you Do Something with Data Efficiency and Automation

silvertech.com | Challenges & Solutions PHI The Social Media Great Divide Blog is a Scary Word Time Investment and Effort Who Manages the Website? Content? Technology Requirements My To-Do List is Already Terrifying

silvertech.com | How to Get Started New Mover Campaign Trial –Make a good first impression with Inbound –You already have an important piece of demographic, actionable data Keyword Research –Google Analytics and SEM Trials –Free tools Rethink Patient Personas

silvertech.com | Questions and Feedback Chad Campbell Thank you!