IBM Corporation business on demand & the Localization Industry Dr Brian O’Donovan, IBM Dublin Software Lab LISA Conference, London, July 2003

e-business on demand © 2002 IBM Corporation Page 2 Agenda ● What is the On Demand era ● How will it affect the Localization Industry ● What are the future –Technology trends –Important Standards –Business trends

e-business on demand © 2002 IBM Corporation Page 3 Phases of e-business adoption Access Enterprise Integration On Demand “Get on the Net” “Buying, not browsing… Working, not surfing” “Optimize operations… dynamically respond to the needs of customers, employees, partners.”

e-business on demand © 2002 IBM Corporation Page 4 Companies on the Cusp of the On Demand Phase Source: e-business Adoption Tracking Study, 1Q02 Enterprise Integration Access On Demand

e-business on demand © 2002 IBM Corporation Page 5 business on demand An enterprise whose business processes -- integrated end-to-end across the company and with key partners, suppliers and customers -- can respond with speed to any customer demand, market opportunity or external threat.

e-business on demand © 2002 IBM Corporation Page 6 On Demand Business Responsive in real-time Variable cost structures Focused on what’s core and differentiating Resilient around the world, around the clock

e-business on demand © 2002 IBM Corporation Page 7 On Demand Operating Environment Open standards-based, heterogeneous world, integrated and freely enabled with autonomic capabilities

e-business on demand © 2002 IBM Corporation Page 8 On Demand Operating Environment Requirement: Integration

e-business on demand © 2002 IBM Corporation Page 9 On Demand Operating Environment Requirement: Open Standards Linux OGSA SOAP WSDL XML

e-business on demand © 2002 IBM Corporation Page 10 On Demand Operating Environment Requirement: Virtualized

e-business on demand © 2002 IBM Corporation Page 11 On Demand Operating Environment Requirement: Autonomic Self-protecting Self-healing Self-optimizing Self-configuring

e-business on demand © 2002 IBM Corporation Page 12 The World of “On Demand” On Demand Business Responsive in real-time Variable cost structures Focused on what’s core and differentiating Resilient around the world, around the clock On Demand Operating Environment Integrated Built on open standards Virtualized Autonomic

e-business on demand © 2002 IBM Corporation Page 13 Is your business responsive in real time to a constantly changing environment? Which business processes constitute your core competencies and differentiate you from your competitors? Do you have real insight into best practices and industry-leading process design? Is there an opportunity to dramatically improve utilization of your resources? (both IT and non-IT) Getting Started

e-business on demand © 2002 IBM Corporation Page 14 On Demand Localization Vendor Responsive in real-time Variable cost structures Focused on what’s core and differentiating Resilient around the world, around the clock

e-business on demand © 2002 IBM Corporation Page 15 Responsive in real-time Be able to take on new jobs at a moments notice Interfaces based upon open Standards Well defined procedures to enable Outsourcing New Hires Be able to weather drop in demand Flexible staffing models

e-business on demand © 2002 IBM Corporation Page 16 Variable cost structures Minimal Overheads Your suppliers must be on Demand Suppliers Rent not buy whenever possible IT Infrastructure Offices Tools

e-business on demand © 2002 IBM Corporation Page 17 Focused on what’s core and differentiating On Demand era means that people will go to the best provider for each service Understand what is your niche and aim to be best at it You cannot be best at everything (If you try you may be good at nothing) Get all non-core services from best supplier This will lead to service differentiation

e-business on demand © 2002 IBM Corporation Page 18 Resilient around the world, around the clock Contingency Planning On Demand Suppliers Open Standards allows alternatives

e-business on demand © 2002 IBM Corporation Page 19 Service Differentiation ● Different Definition of Translation Service –Gist in Time (e.g. MT) –Low quality & low cost from cheapest vendor –High Quality assured by expert review ● Localization Services = Translation + –Build of localized product –Review of translated text in Context –Full QE of translated product ● Specialists in Certain Domains

e-business on demand © 2002 IBM Corporation Page 20 Key Emerging Standards for L11N ● We will standardize on interfaces not Tools –Allow vendors and even individuals to choose tools so long as they support interfaces –Allows innovation in development of tools –Interface definition must be tight to ensure heterogeneous tools can interoperate ● Key interface standards –Translation Web Services –A specification for how web services should be implemented for accessing a translation service –XLIFF –An XML based language which can be used to store translation jobs –TMX –An interchange format for Translation Memories so that they can be shared between different TM tools

e-business on demand © 2002 IBM Corporation Page 21 Helper Services ● Sometimes you want a service that is not available –Several services exist which are close but none is quite right ● What you need is a “Helper service” –A “helper service” mediates between consumer and provider –Transforms/augments calls and/or results –May aggregate services from several service providers

e-business on demand © 2002 IBM Corporation Page 22 Applied to Localization might be … Translation ML Vendor Destination Client Translation Vendor A Translation Vendor B Trans WS XLIFF TMX Qe & Build Mediation Physical Call

e-business on demand © 2002 IBM Corporation Page 23 business on demand