Social Media for Business Nukman Luthfie

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Presentation transcript:

Social Media for Business Nukman Luthfie

Google Ad Planner

Facebook 28:20 Minutes Detik.com 15:40 Minutes Kompas.com 15:30 Minutes Kaskus 25 Minutes Twitter 15:40 Minutes Indonesia: Average time on sites – Source: Google AdPlanner, September 2011

38 Minute Source: SPSI

24/7 social media mobile

Consumer’s Point of Contact Mobile TV /moblie Print /moblie Radio /moblie Web/ Desktop /moblie

demography psichography

Social Technography

Web 2.0 ecosystem participation Do not participate in web 2.0 sites Do participate in we 2.0 sites

Peer Influence People's online impressions on each other about products and services are about one fourth of the online advertising impression

Consumers Trust Real Friends and Virtual Strangers the Most

OBJECTIVES

Social Media Presence More Important Than Social Media Ads

Social Media As a tool – SocMed Presence As a Business Strategy

Sales

Customer Service

June 2011, Google AdPlanner Traffic, Branding, Sales!

Social Commerce

Ready to Move-On?

Thank You Nukman Luthfie Twitter.com/nukman Facebook.com/nukman

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