By group 5

Marketing plan Marketing research and target market Product and pricing Distribution Promotion

1 你喜欢网购手工香皂还是到 实体店购买 ? 2 您知道手工香皂吗 ? 3 你是通过什么途径了解手工 香皂的 1 32

Business form Handmade soap: Sole proprietorship

1 您觉得手工香皂比沐浴露好吗 ? 2 你使用过手工香皂吗 ? 12

Target market Children Young Mid adult Old people

Handmade Soap Handmade soap is made up by natural vegetable oil and mostly natural ingredients, and is different of the general soap, which contains chemicals and preservatives.

1. Natural material, all soaps materials are come from natural material. The characteristics of the handmade soaps 2. Environmental protection effect, it will resolve in the water and become carbon dioxide. So if it flows into river or sea, it will not cause environmental pollution. 3. Grease remove effect 4. Protective film effect( 形成保护膜 ), forming a protective film to protect the skin

Children Antimicrobial soap 抗菌香皂 Relieving itching 祛痱止痒香皂 Uvio-resistant soap 抗紫外线香皂

Young Remove acne 消除粉刺香皂 Refreshing soap 清爽型香皂 Whitening soap 美白香皂

Mid adult Moisturizing soap 滋润型香皂 Germicidal soap 杀菌香皂

Old people herbs soap 药草香皂 unscented soap 无香味肥皂

Price Profit-oriented Objective childrenmid adult We set the price according to two objectives. Sales-oriented Objective youngold people

Profit-oriented Objective Mid adult: purchasing power high quality life style Children: natural and healthy parents are willing to buy

Sale-oriented objective Teenager: No salary Weaker purchasing power Fashion but economical Old people: Get used to a thrifty life Pay attention to environment and healthy life

Price strategy Skimming strategy: make maximum profit Penetration strategy: attract low income customers enlarge the market

Distribution Specialty stores Lattice shop (check store) Virtual store

Specialty stores Also called single-line stores Only focus on hand-made soap Offer wider selections and specialist help to customers.

Lattice shop (check store) the heart of the city bustling commercial premises, place uniform size of the "grid container“ any person who only pay a small monthly fee (usually 100 to 300 Yuan) "check store" on behalf of the owner will look after your business, greeting guests.

Advantages Reduce the cost of rent wide range contact with the crowd more and more popular Unique design, attractive

Virtual store Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service.Since it is very convenient ， online shopping is called Business-to-Consumer shopping.

Virtual store Nowadays online stores are usually available 24 hours a day ， A majority of consumers choose online shopping for a faster and more efficient shopping experience. Consumers are concerned with the ease with which they can return an item for the correct one or for a refund. Also when consumers buy one kink of handmade soap ， we can present other kinds of handmade soap’s sample sack as a gift.

promotion advertising, sales promotion word of mouth cause marketing

Advertising: effective and inexpensive Make a mutually contract with the local supermarkets Send direct mails to our prospect Billboard advertisement Internet :set up our own website and use the macro-blog (29%) Special advertisements : print logos on plastic bags paper boxes and the uniforms for the employees(47%)

sale promotion skills free sampling premiums :soapboxes, soap dishes ad towels provide special products on a festivals provide DIY area and professional suggestions

word of mouth Good product can find customer by itself deal with customer complaints as possible as we can Especially if the customer is not satisfied with the quality, we will offer to change the product for him or her, or we will return the money

cause marketing Promise our customer that some of our revenue will be donated to the environmental protection organization. Cause the awareness of protecting environment and the environmental friendly characteristic