ALA Midwinter 2005 Briefing eBooks... Journey & Destination OCLC Online Computer Library Center Million eBooks Celebration University of Hong Kong September 22, 2006

eBooks... Early Value Proposition

Value Proposition Vetted, High-Quality Content Ease of Use Print Book P Access and search more vetted, high-quality content at one time Technology increases search tools & options Serves remote patrons, distance learners eBook

Growth in eBook Availability 24,599 39,952 48,977 81,512 63,617 99, ,000 Numbers of Titles

Growth in Library Adoption 4,000 6,896 7,200 8,600 13,014 15,179

The Collection Development Challenge Top Ten Subject Areas

Ranking pBooks - Subject Rank eBooks - Subject Rank Ranking Language, Linguistics and Literature Engineering and Technology History and Auxiliary Sciences Business and Economics 1-5Philosophy and Religion Computer Science1-5 Business and Economics Language, Linguistics and Literature Law Medicine Art and Architecture History and Auxiliary Sciences Engineering and Technology Sociology 6-10Sociology Education6-10 Medicine Philosophy and Religion Political Science Physical Sciences Education Political Science Library Science Generalities and Reference Law 11-15Biological Sciences Music Mathematics Performing Arts Geography and Earth Sciences Physical Education and Recreation Library Science Generalities and Reference Computer Science Art and Architecture 16-20Agriculture Psychology16-20 Geography and Earth Sciences Agriculture Physical Sciences Chemistry Anthropology Music Psychology Performing Arts 21-24Mathematics Physical Education and Recreation21-24 Chemistry Anthropology Academic Research Libraries

Ranking pBooks-Subject Rank eBooks-Subject Rank Ranking Language, Linguistics and Literature Engineering and Technology History and Auxiliary Sciences Business and Economics 1-5Philosophy and Religion Computer Science1-5 Business and Economics Medicine Law History and Auxiliary Sciences Art and Architecture Language, Linguistics and Literature Engineering and Technology Sociology 6-10Medicine Education6-10 Sociology Philosophy and Religion Education Law Political Science Computer Science Physical Sciences Library Science Generalities and Reference Mathematics11-15 Biological Sciences Music Psychology Physical Sciences Art and Architecture Physical Education and Recreation Geography and Earth Sciences 16-20Geography and Earth Sciences Library Science Generalities and Reference16-20 Psychology Music Agriculture Chemistry Mathematics Agriculture Performing Arts Physical Education and Recreation 21-24Anthropology Performing Arts21-24 Chemistry Anthropology Academic Libraries

Public Libraries Ranking pBooks-Subject Rank eBooks-Subject Rank Ranking Language, Linguistics and Literature Business and Economics 1-5History and Auxiliary Sciences Language, Linguistics and Literature1-5 Engineering and Technology Medicine Philosophy and Religion Engineering and Technology Business and Economics Computer Science Medicine History and Auxiliary Sciences Art and Architecture Sociology 6-10Sociology Education6-10 Physical Education and Recreation Philosophy and Religion Education Law Computer Science Political Science Law Psychology 11-15Political Science Biological Sciences11-15 Psychology Physical Sciences Biological Sciences Geography and Earth Sciences Agriculture Art and Architecture Music Mathematics 16-20Performance Arts Library Science Generalities and Reference16-20 Geography and Earth Sciences Physical Education and Recreation Physical Sciences Music Library Science Generalities and Reference Performance Arts 21-24Mathematics Agriculture21-24 Anthropology Chemistry Anthropology

eBook Usage Typical Uses: Research Papers, General Reference, Homework, Presentations, Team Projects Frequently Used Subjects: Social Science, Technology, Science, Medicine, Fine Arts, Philosophy, Computers, Psychology, Religion, Business, Political Science Average Session Length: 15 minutes Average Time in a Title: 8 minutes

eBook Usage Pages Viewed Per Month per Year

Top 10 Subject Areas Accessed Academic Libraries, (including ARL’s) Social Sciences: General 18% Business, Economics and Management 25% Medicine 13% Computers 12% Literature 10% Education 6% History: World and General 4% Psychology 4% Religion 4% Technology, Engineering and Manufacturing 4%

Top 10 Subject Areas Accessed Public Libraries Computers 21% Business, Economics and Management 29% Literature 13% Medicine 9% Social Sciences: General 9% Religion 3% Education 4% Arts 3% Psychology 4% Law 5%

The Journey A Summary The value proposition for eBooks has taken hold More than an “electronic version” of print Robust searching facilitates the use of much more content and increases options for use Libraries continue to ensure the quality of what students and patrons use Availability of eBook content has increased steadily Publishers now participating actively Library adoption increasing Collection development strategies appear to be different for “e” As more is available, usage has increased Relationship to collection development needs to be explored Defining the Destination…

Buy ItCommit To ItGrow ItDeliver It Try It Evolving Product Definition Weak Market Confidence Publisher concerns over Cannibalization Delivering on market expectations Content Not Containers The Digital “Evolution”: eBooks to eContent

Buy It Commit To It Grow ItDeliver on it Try It Evolving Product Definition Weak Market Confidence Publisher Concerns over cannibalization Delivering on market expectations Content not Containers Containers Not Content The Digital “Evolution”: What’s Hampering Progress?

eAudiobooks eJournals eResources Today... eBooks eArticles eDatabases Many containers...

Today’s Vision: Content Regardless of Location or Format eBook eJournal eVideo eLecture Series Historic Database eArticles

The market really wants... Maximum flexibility Customer defined “collections” including multiple formats Alternative buying approaches Free through my library Purchase all or part Subscription Temporary rental Access options Simultaneous Unlimited access Short-term, high-use Pay per view

Robust linking Internal and external to the piece being viewed Disaggregation & reaggregation “On the fly” Whole documents Pieces of documents Clips of visual and audio Integration with eLearning eTextbooks Personalization “Remember me” “You might like” The market really wants...

What Prevents the Vision from Becoming Reality... Challenges with integrating content formats –Formats and variations in processing time and costs –Content may reside on various platforms –Various digital rights protocols Blending of business models –Purchase, Subscription, FTE, Usage-based Requires a move to XML –Costly for all involved Uncertain commitment –Degree to which libraries and publishers are willing to experiment and commit resources

Tomorrow’s Vision: Container becomes meaningless eBook eJournal eVideo eLecture Series Historic Database eArticles

“Media are converging – text, images, audio, and content – and are increasingly interactive in the consumer world, which will drive the next wave of development for eBooks.” “Teenagers and young adults who are personalizing their own radio stations on the Web, capturing and creating text and pictures on their cell phones, and dismissing the CD “containers” to design their own iPod playlists, will expect the same kind of unfettered, personalized, contextualized access to content, regardless of where it’s been traditionally stored.” Outsell Inc., Trend Alert: Books are Back Big-Time in the Enterprise – eBooks and Yes, Even Print, Volume 8, June 10, 2005 Closing Thoughts...

Thank You Rich Rosy Vice President, eContent OCLC Online Computer Library Center, Inc. & NetLibrary OCLC Online Computer Library Center