Click to add text State of Michigan Web 2.0 Standards Update CMA User Group Meeting April 15, 2009 Michelle Stiffler eMichigan Web Development

State of Michigan Department of Information Technology 2 From Vision to Action 2 Current SOM social media sites  Facebook, YouTube, Twitter, MySpace, LinkedIn, etc.,  Used to post events, jobs, news, videos, podcasts  Post non-SOM articles  Promote a “Cause” (example: CTF)  Citizen input and stories

State of Michigan Department of Information Technology 3 From Vision to Action 3 Why do we need standards?  Users need to know they are viewing an “official” SOM page  Consistency, extending Michigan.gov brand  Maintain professional appearance on the Web  Protect image of state employees  Reduce occurrence of offensive comments, images, or advertising  Ensure only SOM content is posted to SOM pages  Include contact information and links back to Michigan.gov sites

State of Michigan Department of Information Technology 4 From Vision to Action 4 Examples of need for standards  Profile image attire not professional  Link to profile image of employee in bikini  Groups using MDOT in name, not official pages  Member photo shows MSU student chugging beer  Advertising in context (not Facebook ad)  Inappropriate comments by employees  Linking to LSJ.com (gasp!)  Overuse of tinyurl.com

State of Michigan Department of Information Technology 5 From Vision to Action 5 Standard image for Facebook  Currently in development, but not a major enhancement  Profile image is 200 px wide  Cause page image is 240 px wide  A simple Michigan.gov branding will be applied to profile images  Example of possible standard image:

State of Michigan Department of Information Technology 6 From Vision to Action 6 Sample “branded” image

State of Michigan Department of Information Technology 7 From Vision to Action 7 Where we are now  Working with MDIT OES to integrate Web 2.0 into the AUP  Close to approving standard Michigan.gov branding for profile images  Preparing social media “Best Practices” to be included in the State of Michigan Look and Feel Standards for e-Government Applications document

State of Michigan Department of Information Technology 8 From Vision to Action 8 Questions?  Send comments or suggestions to Michelle Stiffler,