Day Three How to make passive income on the internet

Agenda How to build the website and monitor and fine tune How to take your info business to the next level – dominating your niche Membership sites Other ways to dominate your niche – Free publicity, speaking from stage, best seller

Session 1 How to build the website, monitor and fine tune

A great info product website has… One purpose per page Story or hook Great headline Simple, clean layout Minimal links to other pages Lots of proof

A great info product website has… Guarantee Overwhelming value (no-brainer offer) Easy ways to order Secure way to pay Descriptive url

Monitoring and fine-tuning Review your sales letter after 2 weeks: Does this site look interesting? How do I feel as I am reading? Do I believe the claims this site is making? Do I feel compelled to buy the product? Does the product seem good value for money? Am I convinced that the product will help me? Do I feel safe giving my credit card details?

Things to split test  Headline wording  Headline formatting  Testimonials  Testimonial types and graphics  Hook or story wording  Offer wording  Offer – number and types of bonuses  Guarantee wording  Guarantee graphics  Adding multimedia

Monitoring Tools  AB Split testing Pro  Website optimiser  Google Analytics  Clicktale

Split testing example

The voices in my head are saying…

Write down 2 things you got out of this session and how they will impact your life

You now have our complete system to make passive income selling info products

But we’ve observed that when people get out of here, they run into roadblocks to success

So we’ve created Our Internet Secrets… The program we wished we’d had when we first started

Here’s what you get: More training, systems and support Community of like-minded people Faculty who are all “on the same page” One-stop-shop for internet marketing Massive resource library A bunch of stuff (including websites) done for you

Here’s what’s in the “library”: Ebook pack (including website) Membership site pack (including website) 4 x 2-day workshops 4-day “Our Internet Secrets” event Video library of past events Resources – marketing swipe files, camtasias Weekly teleconferences Access to faculty – and forum Faculty offers

You also get…. A ticket on our Ultimate Cruise Seminar in December

It’s not for everyone! It’s for people who: Are serious about making serious money online (and have fun doing it!) See the internet as a business, not a hobby (doesn’t mean you have to work full time at it!) Have a can-do, successful attitude, and who are fun to be around Want to hang out with like-minded, successful people, and who are willing to share their ideas Take 100% responsibility for their own success

Here’s who it’s NOT for: Chicken littles! People who are looking for a “magic bullet”. People who don’t take responsibility for their own success. People who are unwilling to contribute to the group. People who are rude or demanding.

How it works: You get full access to the program for a minimum of 12 months No trial period Price of membership covers two people (partners) Do not share your password access with non-members

Pricing: 12 months access is $9,900. Can pay it off monthly if you want ($825 a month).

We have a special offer for our clients at this workshop only…

$5,997 up front or $597/mth for 12 mths

PLUS for this workshop only…

Add Mike Koenigs’ Push-Button Social Media Video Marketing System for just an extra $1,000 up front or $100/mth for 12 mths

Session 2 How to take your info product to the next level: Dominating your niche

The Ultimate Business Model

In 15 years as management consultants we’ve found nothing that makes so much money so quickly and easily

We use it to create a 6 or 7-figure business in 3 months or less

We’ve been involved in 9 of these in the last 2 years

Income has ranged from $48,000 in 3 months to $3.5m in 6 months

But - it’s not for everyone!

What’s the downside? Not as passive No longer “under the radar” Risk that you’ll build the business around YOU “Can” require staff and other resources (higher overheads) May be outside your comfort zone!

Why would you want it? Possibility of big income (6 to 7 figures in as little as 3 months) Builds a saleable asset Recognition in your area Opens bigger opportunities Get to hang out with other people at the top of their game

Examples Andrew and Daryl Paul and Mary Blackburn Matt and Amanda Clarkson Jason Urbanowicz Jo Martin and Greg Elliott Darren Stephens Bret Thomson Johnnie and Michelle McCarthy Liz and Matt Raad

What is the Ultimate Business Model? Fast track to financial freedom. Set of strategies that, when combined, allow you to dominate your niche. As the big fish in the small pond, you can sell more, for higher prices, than your competitors. You are positioned as the expert, and only real choice for products in your niche.

Components of the Ultimate Business Model Membership site Home study pack Three day event High level coaching program

Criteria for a niche for the Ultimate Business Model Passion Personal story Opportunity to make money

6 Keys to Success for the Ultimate Business Model Be prepared to be the guru Sell it before you build it 80% marketing, 20% content Use a multi-media approach to marketing Have an inch-wide, mile-deep niche Don’t compete – stand out

How the money works Promote membership site and/or home study pack with tickets to the workshop At 3-day workshop, offer high level coaching program at $10,000 - $50,000 Average conversion rate is 25-30%

Income examples 50 attendees, $10,000 product, 25% conversion = $125, attendees, $12,000 product, 25% conversion = $240, attendees, $17,000 product, 30% conversion = $1,020, attendees, $25,000 product, 30% conversion = $2,400,000

The voices in my head are saying…

Write down 2 things you got out of this session and how they will impact your life

Questions we’ve had about the program

Does the second person need to be my life or business partner? When do the payments start? Do I get both a membership and ebook site built for me as part of the program? Does it suit me if I have an offline business? Is there training about the Ultimate Business Model in OIS? I’ve had problems with other packs. How is this different?

Where are the workshops held? What if I can’t get to one? There’s lots in the program – how do I know where to start? What are the details of the Cruise Seminar? How much support do I get? Exactly what do I get? What are the faculty offers?

Support: Help desk Forum Weekly teleconferences Hotseats Live events Faculty offers (some include 1-1 time) Stuff we do for you (eg build websites, copywriting critique)

Here’s what you get: Ebook pack (including website built for you)$3,000 Membership site pack (including website)$3,000 4 x 2-day workshops$8,000 Video library of past events$25,000 Resource library – marketing swipe files, technical camtasias, audios, case studies$10,000 Weekly teleconferences$5,200 Access to faculty – and forum$15,000 Faculty offers$28,178 Cruise Seminar ticket$1,997

Total value $99,375

Videos of past events: Planning your internet business Internet traffic mastery How to get free publicity How to create a membership site in 3 days How to get affiliates to sell your products How to do Joint Ventures that make you money Conversion secrets

Videos of past events: Copy that sells How to get your offline business online Blog traffic mastery How to build info products Mouthing off for big money The 7-hour sales letter Using Web 2.0 / social media to drive traffic Seven of our 4-day workshops

Faculty offers: Paul Blackburn – 2 tickets to Resolving the Money Riddle$3,994 Matt and Amanda Clarkson - 2 tickets to eBay Magic Workshop for $197$4,078 Sue Gardiner – press release audit and media strategy$1,200 Greg Cassar – Camtasia training videos for newbies and 15 minute power call $970 Janet Beckers – audios – How to profit from Interviews$294

Faculty offers: Gail Geronimos – 30 minute consult on getting your offline business online$250 Alexei Kouleshov – camtasias built to order, and critique of Adwords campaign$1,000 Jo Martin – audios on building a successful speaking business$1,295 Mike Rhodes – video course on Google Adwords for $47 $500

Faculty offers: Yaro – videos and reports on blogging$1,200 Bret Thomson – marketing swipe file plus 2 tickets to “The 7 hour sales letter”$5,000 Darren Stephens – How To Write A Best Seller home-study pack, 10-day turnaround workshop for half price$4,397 Liz and Matt Raad – tickets to “How to Buy Renovate and Sell a Business”$4,000 Total value $28,178

Session 3 Membership sites

Here’s how we build Membership Sites in just 3 days

What is a membership site? Subscription site, continuity program Only make the sale once and continue to get paid every month. Build a relationship so you become a trusted advisor. Can continue to upsell other products based on the relationship.

We have a really unique membership site system

It’s quicker, easier and cheaper than any other membership site system we’ve seen

Problems with most membership sites Can take 6 months or more to set up before you make any money. Members stay an average of only 2-3 months, so you need to spend much more time marketing. Most membership site software is designed by and for people with a US company and bank account. Can be expensive to set up, depending on the software you use.

Benefits of our system Can be up and running and making money in as little as 3 days. Members stay an average of 12 months or more, so you need to spend much less time marketing in the long term. Our sites use a range of payment options that work in Australia. Costs very little to set up, as we don’t use expensive proprietary software.

How much do membership sites make?

Our target for each membership site is to have 1,000 members paying $49 per month within 12 months ($588,000 per year)

Landing page Free content page Sign up page Members’ only page Eclass #1 Example and guided tour…

Our steps to build a membership site 1.Choose a topic 2.Build the content 3.Do the marketing

Step One Choose a Topic

Criteria for a good topic Hungry, fanatical crowd Marketing channel in place or easy to find Good story or hook Able to produce long term sequential content Personal knowledge about the topic Sufficient market size Able to differentiate from free information Low risk

Tips for choosing a great topic Make it targeted, not broad Make it something you’re interested /experienced in The opportunity to make money generally outsells other topics

Some top selling membership sites…

Step Two Build the Content

Building content Content to build before launch: Sign up page Landing page Free content Members only page Eclass 1 Ancillary pages (FAQs, privacy, contact us, etc) series to free list

Step Three Do the Marketing

Effective marketing is about both QUANTITY and QUALITY of leads

We find that conversion rate depends greatly on the source of the traffic… Warmer leads mean higher conversions

Our conversion rates 1-1 face-to-face80-100% Stage presentation40-50% Teleseminar20-30% series to JV list10% Google adwords1-2% SEO / Web 2.0 traffic<1%

Our Marketing Style… Enthusiastic, but without the hype Provide lots of great quality free content Provide enough bonuses that the decision to buy is a “no brainer” Aim to get warm leads

Examples

Paul Blackburn uses our membership site process &pr=goog-sl

The voices in my head are saying…

Write down 2 things you got out of this session and how they will impact your life

Session 4 Other ways to dominate your niche: Book, speaking from stage, free publicity

Having a best selling book

Why have a best selling book? Positions you as the guru Authority comes with being an author Use it to build a list Gets you access to people and projects Gets your message out to more people You can sell backend products based on the relationship

Most authors don’t maximise the benefits of having a book

Keys to success with a book Get the right niche – large, hungry crowd Get a system to write the book quickly Success is 80% marketing, 20% product Include a way to build a list Have back end products to sell

Speaking from stage

Why speak from stage? Positions you as the guru Authority comes with being a speaker Use it to build a list Gets you access to people and projects Gets your message out to more people You can sell backend products based on the relationship

Keys to success with speaking Get the right niche – large, hungry crowd Know the purpose of your talk Give great content Always make an offer Believe in the value of your product Be yourself on stage See speaking as a medium, not a business Look for other ways to use your skills – stage, teleseminars, webinars, videos

Getting Free Publicity

Why get free publicity? Gain credibility from being in the media Positions you as the guru Use it to build a list Gets you access to people and projects Gets your message out to more people You can sell backend products based on the relationship

Keys to success with free publicity Find the newsworthy hook in what you do Be prepared for the spike in business you may get Capture the free publicity you get and promote it Have a way to build a list

The voices in my head are saying…

Write down 2 things you got out of this session and how they will impact your life

What we’re doing tomorrow Identify and eliminate your subconscious blockages to earning passive income How to buy, renovate and sell a business for profit Planning and implementation