Web 2.0 and Marketing Pennsylvania Arts Presenters June 1, 2007 WESTAF Matthew Saunders Pennsylvania Arts Presenters June 1, 2007 WESTAF Matthew Saunders

These Slides 

Web 1.0  Web 1.0 refers to the original iteration of Web sites.  Generally static brochure style sites  There was some movement with forums and listservs towards more interactivity  Web 1.0 refers to the original iteration of Web sites.  Generally static brochure style sites  There was some movement with forums and listservs towards more interactivity

What Web 2.0 Isn’t  Web 2.0 is not an upgrade to the Web  Web 2.0 is not a specific Web Site or Web Sites  Web 2.0 is not isolated  Web 2.0 is not static  Web 2.0 is not a tangible product  Web 2.0 is not an upgrade to the Web  Web 2.0 is not a specific Web Site or Web Sites  Web 2.0 is not isolated  Web 2.0 is not static  Web 2.0 is not a tangible product

So What is Web 2.0?  Web 2.0 is an idea, a philosophy  Ingrained in the Web 2.0 mindset is the “Social Network”  Collaboration  Interactivity  You don’t NEED to own the content in your site  It allows “EverythingCasting”  Web 2.0 is an idea, a philosophy  Ingrained in the Web 2.0 mindset is the “Social Network”  Collaboration  Interactivity  You don’t NEED to own the content in your site  It allows “EverythingCasting”

Social Networks  Social Networks have existed since the beginning of mankind  We all have social networks  People at work  Your friends  Your family  Your clients  Your vendors  Social Networks have existed since the beginning of mankind  We all have social networks  People at work  Your friends  Your family  Your clients  Your vendors

What Has the Internet Done?  The emergence of Web 2.0 has…  Extended our social networks beyond our close knit groupings  Made potential our social networks world- wide  Given us the opportunity to network with people we never could have before  The emergence of Web 2.0 has…  Extended our social networks beyond our close knit groupings  Made potential our social networks world- wide  Given us the opportunity to network with people we never could have before

EverythingCasting  The idea is that you can promote yourself, your brand, your company, and what you care about using online social networks.

What Tools Are There?  Photosharing flickr.com  Blogging blogger.com, wordpress.com, typepad.com  Videoblogging/Sharing YouTube, Blip.tv, REVVER  TWITTER  Facebook  MySpace  And you can combine them all using RSS  feeds  Photosharing flickr.com  Blogging blogger.com, wordpress.com, typepad.com  Videoblogging/Sharing YouTube, Blip.tv, REVVER  TWITTER  Facebook  MySpace  And you can combine them all using RSS  feeds

So, What CAN I Do With Flickr  Instant Gratification with Cell Phones  Sets  Groups  Clusters  RSS feeds  Community Collaboration  Instant Gratification with Cell Phones  Sets  Groups  Clusters  RSS feeds  Community Collaboration

How About REVVER?  Video Casting  Video Blogging  Video Sharing  Video Syndication  Revenue Sharing  They do ALL the heavy lifting for you  Video Casting  Video Blogging  Video Sharing  Video Syndication  Revenue Sharing  They do ALL the heavy lifting for you

Why YouTube Over REVVER  Huge audience  Well known name  Ease of RSS feeds  The muscle of GOOGLE behind it  Huge audience  Well known name  Ease of RSS feeds  The muscle of GOOGLE behind it

Well…where do I start  You need to:  Watch  Listen  Read  You need to:  Watch  Listen  Read

Then…  Create  Link  Create  Link

 REPEAT!

Who is online?  on sites like YouTube  +50’s are becoming increasingly prevalent  Mobile phones are becoming online access tools  Treo  Sidekick  iPhone  on sites like YouTube  +50’s are becoming increasingly prevalent  Mobile phones are becoming online access tools  Treo  Sidekick  iPhone

Content and Community Management Tools  So What if I Want MORE than a Hosted Blog?  Drupalwww.drupal.org  Joomlawww.jooml.org  So What if I Want MORE than a Hosted Blog?  Drupalwww.drupal.org  Joomlawww.jooml.org

What is Drupal?  It is a free blog, forum, Website development platform, poll, newsfeed aggregator.  Drupal can be almost anything you want it to be.  Drupal can be used to create simple sites or complex sites.  It is a free blog, forum, Website development platform, poll, newsfeed aggregator.  Drupal can be almost anything you want it to be.  Drupal can be used to create simple sites or complex sites.

If it is so good, why doesn’t everybody use it?  You need the following:  A server capable of handling MySQL databases  Some expertise configuring Drupal  Some expertise using tools like FTP (file transfer protocol)  Depending on how customized you want it  Designing for the Web at some level  You need the following:  A server capable of handling MySQL databases  Some expertise configuring Drupal  Some expertise using tools like FTP (file transfer protocol)  Depending on how customized you want it  Designing for the Web at some level

Web 2.0 Promotion  DIGG (  Technorati (  De.licio.us  Eventful.com  They all use Real Simple Syndication (RSS)  DIGG (  Technorati (  De.licio.us  Eventful.com  They all use Real Simple Syndication (RSS)

Read Other’s Content  And Comment  Comment  And Comment  Comment

QUESTIONS? Many thanks to Roland Tanglao of Bryght for his input on “Everythingcasting”