basic concepts of new media 06 march 2007 Kathy E. Gill

Agenda  Review final deliverables eSubmit: script, annotated bibliography Com300 course page: link to  Creative Commons license (embed)  Discussion leader PPT  Podcast MP3  EC: discussion leader blog post/s  Lecture/course recap  Open lab

Mediated Communication  We’ve been studying communication mediated by zeros-and-ones – digital communication  It comprises both synchronous and asynchronous communication What are these?

Three big impacts  Concept of scarcity Bits can be shared; atoms cannot Threatens established economic models  Concept of space Space-shifting Changed definition of community  Concept of time Time-shifting Tivo, Podcasting

CMC/Web Characteristics (1/2)  Hardware independent  Software independent IM Not Here Yet, But Close (Google)  Open standards  Information sharing  “Give back” (contribute) to the community

CMC/Web Characteristics (2/2)  A blend of characteristics from “old” media Print Radio Film TV  Some say the “new web” is “text” – why?

What leads to adoption?  A need Winston: supervening social necessity  “Newness” Rogers – we have to perceive something as innovative  Social System Innovators -> Late Adopters  Communication Advertising, word-of-mouth, etc

The Open Web (1/3)  Open Source Movement (GNU)  Early voices: Cluetrain  Technology caught up with vision RSS Blogging software Wiki software

The Open Web (2/3)  Leads to sharing: Newspaper blogs Citizen journalism  Newsvine, Newscloud New political pundits  Bloggers as columnists Social (and commercial!) sharing  YouTube, Flickr Recommendations  Amazon, Digg

The Open Web (3/3)  Leads to collaboration Software – Apache, Linux Knowledge – Wikipedia Research – our newspaper project Other R&D  InnoCentive, Yet2.com InnoCentiveYet2.com  P&G Goal for 2010: source 50% of new product & service ideas from outside the company Has opened patents to the world

One Friction  Social sites are fiefdoms  Multiple logins  Multiple profiles  Not sharable – yet  Possible (partial) solutions OpenID Microsoft Passport TypePad ID, Drupal ID, etc

One to leave you with …  Privacy Who owns your data?  Very different in the US and Europe Cookies … your path thru a website or thru the web Preferences … when you customize a site Purchases  Costco, Sam’s, Safeway, QFC … And who is liable …  When your personal data is stolen or misplaced because an employee lost a laptop?

Challenges Remain  Telephony The latest challenge, but not the last one  Entertainment Not resolved either  Universal access Pipe dream or right?

Remember …  We aren’t all connected Rural v urban Developed v less developed Poor v rich  Competition for this new public space could make it private Watch the legislature, Congress

From YouTube  Web2.0 Web2.0  The Machine Is Us/ing Us The Machine Is Us/ing Us

Blogging Exercise – Due TH  What is the most important thing you learned in this course? Why?  What would you like to have had more time to study? Why?  What topic was the least interesting to you? Why?

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