Virtual Market Study case on 25 sectors of Romanian economy Dr. Radu Adrian Mlesnita Drd. Adela Zifceac International Conference Marketing from Information to Decision, October 2010, Cluj-Napoca Babes-Bolyai University, Faculty of Economics and Business Administration

v-Market v-Market (Virtual Market - vM) is a virtual space where the offers and demands of goods and services are presented in order to make business transactions. v-Market is assisted by online platforms that allow companies to be present simultaneously on the Local - Regional - National Markets as well the EU Single Market - Global Market with marketing strategies, according to the specifics of each market. Mlesnita, Zifceac - Virtual Market. Study case on 20 sectors of Romanian economy

v-Market v-Markets are used to raise awareness and develop: - the markets for tangible or intangible products and services; - the sell online (e-commerce/mobile business), - the new techniques for market research and consumer behaviour analyzes, - the more persuasive promotion methods, gathering automatically a huge quantity of information and extracting the knowledge from it. The combination of classical marketing techniques with online marketing creates new opportunities to the companies and makes them more innovative and competitive. Mlesnita, Zifceac - Virtual Market. Study case on 20 sectors of Romanian economy

Research 25 markets’ studies realized during Each study focuses on: - the use of the ICT – Information Communication Technologies in the marketing processes and the presence; - the virtual market of the Romanian firms and products from different sector of the economy Gathering data, information and experiences, creating a database and developing a database mining system in order to transform information into advance knowledge Analysing more than Romanian companies Mlesnita, Zifceac - Virtual Market. Study case on 20 sectors of Romanian economy

Economy sectors 1. Advertising 2. Agriculture 3. Agro-food products 4. Animal husbandry 5. Automobile and motor vehicles 6. Beauty centers 7. Chemical industry 8. Construction 9. Consultancy and training 10. Distribution - trade 11. Electronics Mlesnita, Zifceac - Virtual Market. Study case on 20 sectors of Romanian economy 12. Electro-technical products 13. Fashion 14. Food processing 15. Glass products and ceramics 16. Pulp and paper 17. IT - soft 18. Machine building, equipment 19. Non-governmental organizations 20. Siderurgy 21. Telecommunications 22. Tourism 23. Transport 24. Veterinary medicine - zootech 25. Wood processing and furniture

Use of addresses Mlesnita, Zifceac - Virtual Market. Study case on 20 sectors of Romanian economy INDUSTRY/SECTORUSE DO NOT USE Wood products and furniture58,14%41,86% Agro-food products55,4%44,6% Non-governmental organizations88%12% Fashion81%19% Machines, equipment and industrial design68.5%31.5% Advertising68.5%31.5% Chemicals66%34% Consultancy and training65.6%34.4% Telecommunications62.1%37.9% Tourism61.7%38.3% Electronics industry, electrical and electronics57.7%42.3% Siderurgy48.9%51.1% Food industry46.5%53.5% Distribution44.8%55.2% Automobile industry and motor vehicles41.7%58.3% Transport41%59% Beauty centers35.2%64.8% Electro-technical products34%66% Glassware, ceramics, pulp and paper33%67% Machine building21%79% Veterinary medicine19.4%80.6% Animal husbandry16.5%83.5% Agriculture9.9%90.1%

Use of addresses in each economic sector Mlesnita, Zifceac - Virtual Market. Study case on 20 sectors of Romanian economy

Use of websites in each economic sector SECTORUSE WEBSITE (E) DO NOT USE WEBSITE (H) Wood products and furniture87,16%12,84% Agro-food products42,3%57.7% Electro-technical products35,58%64,42% Tourism61.34%38.66% Advertising59.3%40.7% Telecommunications51.5%48.5% Machines, equipment and industrial design50.4%49.6% Consultancy and training46.5%53.5% Transport41.8%58.2% Electronics industry, electrical and electronics40.5%59.5% Siderurgy40%60% Fashion39%61% Chemicals37.8%62.2% Distribution36.8%63.2% Food industry35.4%64.6% Beauty centers30%70% Machine building industry27%73% Automobile industry and motor vehicles25.7%74.3% Glassware, ceramics, pulp and paper21%79% Non-governmental organizations15%5% Veterinary medicine10.4%89.6% Animal Husbandry7.3%92.7% Agriculture1.5%98.5%

Use of websites in each economic sector Mlesnita, Zifceac - Virtual Market. Study case on 20 sectors of Romanian economy

Use of domain and sub domains for companies’ websites Mlesnita, Zifceac - Virtual Market. Study case on 20 sectors of Romanian economy SECTORDOMAI N (I) SUB DOMAIN (J) Agro-food products39,6%2,7% Chemicals34.8%3% Glassware, ceramics, pulp and paper 18%3% Electro-technical products % 0.94% Wood products and furniture 29,6%57,56%

Percent of invalid addresses in the selected economic sectors Mlesnita, Zifceac - Virtual Market. Study case on 20 sectors of Romanian economy SECTORINVALID (L) Glassware, ceramics, pulp and paper39.5% Tourism33% Chemicals32.3% Wood products and furniture28% Machines, equipment and industrial design24% Agro-food21.8% Construction18.9% Fashion16.7% Transport16% Electro-technical products13% IT2.3%

Percent of invalid addresses Mlesnita, Zifceac - Virtual Market. Study case on 20 sectors of Romanian economy

Final conclusion The Romanian companies’ presence on the virtual market with business websites as well with the communication by is still poor. The transfer of knowledge is slow placing us on the last positions in European Union. Even if the global virtual market is open to anyone and the international economic relations moved significantly on the Internet, a large number of our companies and their “old fashion” management are adopting with low speed the ICT – Information Communication Technologies. It is: - a problem of mentality, - lack of education, - opposition to change, - bureaucracy is still in place and to much extended, - lack of political will. Mlesnita, Zifceac - Virtual Market. Study case on 20 sectors of Romanian economy

Final conclusion The measures to be taken are: - more IT equipments and more soft application in companies, universities, schools, public institutions etc. - more wireless communications in towns and villages, - less bureaucrats and “pen and paper” employees, - more training in ICT with every employee, especially those working in the public institutions and companies, - all accounting, financing, banking…other bureaucratic activities to be replaced with IT - softs CRM, ERP, eDocManagement, iBanking… other mBIZ application. A new generation is coming on the v-Market: netG They will solve this gap and will make the Romanian enterprises again: creative, innovative and competitive in a sustainable economy. Mlesnita, Zifceac - Virtual Market. Study case on 20 sectors of Romanian economy

Research : Dr. Radu Adrian Mlesnita President Transilvania Business Center Drd. Adela Zifceac Director Transilvania Business Center Phd. Student - Babes-Bolyai University , Mlesnita, Zifceac - Virtual Market. Study case on 20 sectors of Romanian economy