Social Networking Ottawa Lifelong Learning Fall 2009 Impact.

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Presentation transcript:

Social Networking Ottawa Lifelong Learning Fall 2009 Impact

According to Wikipedia “A social network is a social structure made of individuals (or organizations) which are connected by one or more specific types of interdependency, such as friendship, kinship, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.”

Social Networking focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others

Popular Social Network Sites Facebook Facebook Twitter Twitter MySpace MySpace LinkedIn LinkedIn YouTube YouTube

Facebook Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet.

Twitter From Wikipedia: From Wikipedia: Twitter is a social networking and micro- blogging service that enables its users to send and read messages known as tweets. Twitter is a social networking and micro- blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.

Is Social Networking a fad or is it real? Is it here to stay? What impact is it having?

Socialnomics – Social Media Blog than-you-think/ The [following] statistics tell the story social media isn’t a fad it’s a fundamental shift in the way we communicate. it’s a fundamental shift in the way we communicate.

Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months. Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months. By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network By 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network Social Media has overtaken porn as the #1 activity on the Web Social Media has overtaken porn as the #1 activity on the Web

1 out of 8 couples married in the U.S. last year met via social media 1 out of 8 couples married in the U.S. last year met via social media If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users) If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users) comScore indicates that Russia has the most engaged social media audience with visitors spending 6.6 hours comScore indicates that Russia has the most engaged social media audience with visitors spending 6.6 hours

The fastest growing segment on Facebook is year-old female The fastest growing segment on Facebook is year-old female 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to- face instruction 2009 US Department of Education study revealed that on average, online students out performed those receiving face-to- face instruction 1 in 6 higher education students are enrolled in online curriculum 1 in 6 higher education students are enrolled in online curriculum

% of companies using LinkedIn as a primary tool to find employees….80% % of companies using LinkedIn as a primary tool to find employees….80% Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the population of Ireland, Norway, or Panama. Ashton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the population of Ireland, Norway, or Panama. Twitter users update anywhere, anytime…imagine what that means for bad customer experiences? Twitter users update anywhere, anytime…imagine what that means for bad customer experiences?

Generation Y and Z consider passé…In 2009 Boston College stopped distributing addresses to incoming freshmen Generation Y and Z consider passé…In 2009 Boston College stopped distributing addresses to incoming freshmen What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook… What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook… The #2 largest search engine in the world is YouTube The #2 largest search engine in the world is YouTube

Because of the speed in which social media enables communication, word of mouth now becomes world of mouth Because of the speed in which social media enables communication, word of mouth now becomes world of mouth There are over 200,000,000 Blogs There are over 200,000,000 Blogs 54% of bloggers post content or tweet daily 54% of bloggers post content or tweet daily Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0 Facebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0

34% of bloggers post opinions about products & brands 34% of bloggers post opinions about products & brands 25% of search results for the World’s Top 20 largest brands are links to user- generated content 25% of search results for the World’s Top 20 largest brands are links to user- generated content People care more about how their social graph ranks products and services than how Google ranks them People care more about how their social graph ranks products and services than how Google ranks them 78% of consumers trust peer recommendations 78% of consumers trust peer recommendations

Only 14% trust advertisements Only 14% trust advertisements Only 18% of traditional TV campaigns generate a positive ROI Only 18% of traditional TV campaigns generate a positive ROI 25% of Americans in the past month said they watched a short video…on their phone 25% of Americans in the past month said they watched a short video…on their phone According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available According to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available

24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us. 24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us. More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared daily on Facebook. More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared daily on Facebook. In the near future we will no longer search for products and services they will find us via social media. In the near future we will no longer search for products and services they will find us via social media.

Is this technology the greatest thing since sliced bread? OR WHAT? Are social networks Good or Bad? Democratization or Disaster? The End of Civilization as we know it? What Do You Think?