Blue Coat ® and the Blue Coat logo are trademarks of Blue Coat Systems, Inc., and may be registered in certain jurisdictions. All other product or service names are the property of their respective owners. © Blue Coat Systems, Inc All Rights Reserved. Jonathan Andresen Director of Product Marketing, Asia-Pacific September 9 th, 2008 The Application Delivery Network Maximizing the ROI of Virtualization

© Blue Coat Systems, Inc All Rights Reserved. 2 Agenda 1. Virtualization in Context 2. Server Centralization 3. The Application Delivery Network 4. Five WAN Delivery Technology Pillars 5. Realizing the ‘Virtualization” Value 6. About Blue Coat

© Blue Coat Systems, Inc All Rights Reserved. 3 Virtualization in Context WAN Application Delivery

© Blue Coat Systems, Inc All Rights Reserved. 4 WAN Application Delivery: The Wider Issues Remote Office Data Center External Applications / Software as a Service Traditional Applications Voice and Unified Communications Video Desktop Virtualization Recreational Traffic Web 2.0 and mashups Storage Consolidation Mobile Workers

© Blue Coat Systems, Inc All Rights Reserved. 5 Server Centralization So What’s the Issue?

© Blue Coat Systems, Inc All Rights Reserved. 6 Cost is the Common Denominator Centralization – Eliminate storage arrays in Remote Offices – Business-driven Cost Compliance Security Control Virtualization – Abstracting logical storage from physical storage – Business-driven Cost High availability Power consumption Hardware utilization Data Center Remote Office Storage Centralization

© Blue Coat Systems, Inc All Rights Reserved. 7 Two Fundamental Steps Required 1. Managing Virtual Machine Environment with Acceleration: – Conversions – Backups / mirrors 2. Managing Delivery of Applications to Users – See, Secure & Accelerate ADN

© Blue Coat Systems, Inc All Rights Reserved Managing Virtual Machine Environment IT organization has implemented Centralization: – Moving “physical” servers to a “virtual” Data Center – Invested in VMWare to make this more efficient Higher latency, less bandwidth & transfers are slower Bandwidth: 1.5 Mbps (T1) Latency: 100 ms RTT Virtual DC EX: data set of 3GB VMware virtual disk file – = to 8GB Windows 2003 R2 server – Time for V2V operation via VMware Converter: 19 mins

© Blue Coat Systems, Inc All Rights Reserved Managing Delivery of Applications to Users The Application Delivery Network (ADN) – See all applications & shape traffic – Secure all applications & end-points – Accelerate conversions & backups Virtual DC

© Blue Coat Systems, Inc All Rights Reserved. 10 The Application Delivery Network See, Accelerate & Secure

© Blue Coat Systems, Inc All Rights Reserved. 11 Visibility is Fundamental to Control Discover All Application Traffic Monitor User Experience Troubleshoot Performance Issues Resolve Issues Pre-empt Problems Control and Protect Application Performance Application Visibility Application QoS

© Blue Coat Systems, Inc All Rights Reserved. 12 What is Application Visibility? Web Browsing 28% Other 4% TN3270 2% Citrix 5% Oracle 7% File Transfers 9% 20% Internet Gaming 5% P2P 12% Recreational Streaming 8% 53% of BW used by recreational apps Only 14% of BW is “business critical”! Visibility Identifies Applications for What They Really Are

© Blue Coat Systems, Inc All Rights Reserved. 13 What is Application QoS? Unacceptable ERP performance Bandwidth congestion Uncontrolled recreational traffic Increased costs & impact on mission- critical applications Unpredictable Voice quality Crowded by bandwidth hungry apps

© Blue Coat Systems, Inc All Rights Reserved. 14 What is Application QoS? Great ERP performance Protected from apps & congestion 100% Recreational Traffic Control No matter how much it tries to hide Voice quality – 100% assured all-level QoS Powerful, Dynamic Application-aware Bandwidth Shaping

© Blue Coat Systems, Inc All Rights Reserved. 15 Why Not Just Accelerate Everything? 60-70% Bandwidth Consumed By Recreational Traffic – Affects Business Applications Network Acceleration Can HURT some types of business traffic – Protocol acceleration benefits recreational traffic most – Crowds out voice and other time- sensitive traffic voice CRM ERP Olympics video download Unique Visibility, QoS & Security – Ultimate BW Control Access to centralized Storage

© Blue Coat Systems, Inc All Rights Reserved. 16 Comparing Alternative Approaches SeeAccelerateSecure Blue Coat Discover All Application Traffic Monitor User Experience Troubleshoot Performance Issues Resolve Issues Pre-empt Problems Accelerate Internal Bulk Traffic Control and Optimize External Applications Optimize and Protect Real Time Applications

© Blue Coat Systems, Inc All Rights Reserved. 17 Stop the Bad. Accelerate the Good. Deliver Any App, To Any User, Anywhere

© Blue Coat Systems, Inc All Rights Reserved. 18 WAN Application Delivery Technology Pillars

© Blue Coat Systems, Inc All Rights Reserved. 19 Five Essential Technology Pillars 1. Object Caching 2. Byte Caching 3. Compression 4. Bandwidth Management 5. Protocol Optimization

© Blue Coat Systems, Inc All Rights Reserved Object Caching BRANCH DATACENTER Full File Cached Locally (proxy) No data sent across WAN Traffic = WAN costs

© Blue Coat Systems, Inc All Rights Reserved Byte Caching [REF#1] [REF#2] Byte Caching Proxies Cache common patterns All files & applications over TCP Traffic = WAN costs

© Blue Coat Systems, Inc All Rights Reserved CompressionCOMPRESSION Industry-standard gzip algorithm Removes predictable “white space” Traffic = WAN costs

© Blue Coat Systems, Inc All Rights Reserved Bandwidth & Traffic Management Salesperson, placing order with Sales Automation App Priority 1 Min 400Kb, Max 800Kb Non-Sales Management Pulls Client List Block Salesperson query with Sales Automation App Priority 2 Min 100Kb, Max 400Kb Marketing Surfing Sales #s Priority 3 Min 0Kb, Max 200Kb Align Applications to Business Priorities Manage Traffic By Class Guarantee Priority By Class

© Blue Coat Systems, Inc All Rights Reserved Protocol Optimization X Faster!! Includes CIFS, MAPI, HTTP, HTTPS, TCP

© Blue Coat Systems, Inc All Rights Reserved. 25 MACH5 is Best-In-Class Acceleration Saves More Bandwidth Than Other Solution

© Blue Coat Systems, Inc All Rights Reserved. 26 Realizing the “Virtualization” Value Simply better conversions & storage backups

© Blue Coat Systems, Inc All Rights Reserved. 27 Enable the “Virtual” Value Faster & More Efficient Server Consolidation More Reliable Disaster Recovery Support – RPO: Enabled more frequent backups/snapshots of virtual servers – RTO: Faster restoration of virtual servers, limit downtime Configurable Bandwidth Management – Prioritize Mission Critical Applications – Solve WAN congestion – Maximize WAN link capacity – Avoid Bandwidth Scaling

© Blue Coat Systems, Inc All Rights Reserved. 28 Faster V2V Operations Bandwidth: 1.5 Mbps (T1) Latency: 100 ms RTT Virtual DC

© Blue Coat Systems, Inc All Rights Reserved. 29 Faster Mirroring and Restores Bandwidth: 45 Mbps (T3) Latency: 200 ms RTT Virtual DR Site

© Blue Coat Systems, Inc All Rights Reserved. 30 Quicker Backups of ESX Servers Bandwidth: 45 Mbps (T3) Latency: 200 ms RTT

© Blue Coat Systems, Inc All Rights Reserved. 31 ADN Supports Centralization/Virtualization Acceleration to deliver fast access to centralized/virtualized storage centralization of storage, virtualization and data warehousing The Application Delivery Network Maximizes Returns ADN benefits to IT in general – Intelligence through Deep Visibility Identify & measure applications Track response, troubleshoot problems Identify issues, choose tools – Increase performance of all key apps Bulk: Files, storage & Transactions: ERP, CRM, Thin – Protect and guarantee availability Ensure availability of key applications Control recreational and malicious traffic

© Blue Coat Systems, Inc All Rights Reserved. 32 WAN Optimization The ADN for Maximum ROI Accelerate Application Performance Monitoring See Breadth Secure Web Gateway Secure Breadth Depth Control End-to-End User Experience Blue Coat

© Blue Coat Systems, Inc All Rights Reserved. 33 About Blue Coat Systems

© Blue Coat Systems, Inc All Rights Reserved. About Blue Coat (NASDAQ: BCSI) World’s largest organizations use Blue Coat –95 of the top 100 largest enterprises in the world –8 of world’s largest 10 service providers –Recently acquired Packeteer –$445M combined revenues –1400+ employees worldwide Proven Industry Leadership –#1 market share for WAN Optimization –Leader in Gartner’s Secure Web Gateway MQ Large Global Installed Base –15K customers worldwide –100K appliances deployed in 50+ countries

© Blue Coat Systems, Inc All Rights Reserved. 35 Blue Coat #1 Market Share Leader Blue Coat WOC Market Leadership Source: Infonetics, August 2008

© Blue Coat Systems, Inc All Rights Reserved. 36 Financial Diversified Global Customers Health & Pharmaceuticals Energy, Oil & Gas Government Consumer & Retail Manufacturing/Industrial

© Blue Coat Systems, Inc All Rights Reserved. 37 Top Asian Corporations

© Blue Coat Systems, Inc All Rights Reserved. Blue Coat Understands Service Providers

© Blue Coat Systems, Inc All Rights Reserved.