Chapter 7: The Web and 1 The Web and Chapter 7
Chapter 7: The Web and 2 Web Basics The Web Web site Podcasts RSS Atom Web 2.0
Chapter 7: The Web and 3 Web Basics Web Server Web page Web browser URL
Chapter 7: The Web and 4 HTML Markup language HTML tags XHTML DHTML Ajax
Chapter 7: The Web and 5 HTML
Chapter 7: The Web and 6 Web Browsers Help you access Web pages Popular browsers: –Internet Explorer –Mozilla Firefox –Apple Safari –Google Chrome
Chapter 7: The Web and 7 Web Browsers Helper applications –Plug-in –Player
Chapter 7: The Web and 8 Cookies Cookie Your computer does not have to accept cookies
Chapter 7: The Web and 9 Web Page Authoring Text editor HTML conversion tool Online Web authoring tools Web authoring software
Chapter 7: The Web and 10 HTML Scripts HTML scripts can perform complicated tasks and respond to user actions
Chapter 7: The Web and 11 Search Engines Search Engine Basics Formulating Searches Citing Web-based Source Material
Chapter 7: The Web and 12 Search Engine Basics Web search engine
Chapter 7: The Web and 13 Search Engine Basics Web crawler Search engine indexer Search engine’s query processor Link popularity Meta keyword Keyword Stuffing
Chapter 7: The Web and 14 Formulating Searches Most search engines work with keyword queries in which you enter one or more words, called search terms
Chapter 7: The Web and 15 Formulating Searches Boolean operator
Chapter 7: The Web and 16 Citing Web-Based Source To copy a passage of text from a Web page, highlight the text, click the Edit menu, then select Copy. Next, switch to your own document and use the Paste option.
Chapter 7: The Web and 17 Citing Web-Based Source
Chapter 7: The Web and 18 E-commerce E-commerce Basics Online Shopping Online Auctions Online Payment
Chapter 7: The Web and 19 E-commerce Basics Business transactions conducted electronically over a computer network –B2C –C2C –B2B –B2G
Chapter 7: The Web and 20 E-commerce Basics Enhances traditional business models Styles of online advertisements –Banner ad –Hover ad –Pop-up ad Ad-blocking software prevents ads from appearing on screens
Chapter 7: The Web and 21 Online Shopping In a typical shopping session, you connect to an online storefront and use navigation controls to browse through the merchant’s catalog. As you browse, you can drop items into your electronic shopping cart. At the checkout counter, you enter the information necessary to pay for the items you selected.
Chapter 7: The Web and 22 Online Shopping
Chapter 7: The Web and 23 Shopping Carts
Chapter 7: The Web and 24 Online Auctions Online auction
Chapter 7: The Web and 25 Online Payment Online payments You should make sure your data is protected to prevent the e-commerce transaction data from being “hijacked” and used inappropriately
Chapter 7: The Web and 26 Online Payment A secure connection encrypts the data transmitted between your computer and a Web site SSL TLS S-HTTP HTTPS
Chapter 7: The Web and 27 Online Payment Person-to-person payments are an alternative to credit cards Electronic wallet
Chapter 7: The Web and 28 Online Payment An electronic wallet can transfer your billing and shipping information to a participating site’s e-commerce Web server when you check out.
Chapter 7: The Web and Overview Netiquette Technology
Chapter 7: The Web and 30 Overview Any person with an account can send and receive messages
Chapter 7: The Web and 31 Overview Basic activities –Writing –Reading –Replying –Forwarding
Chapter 7: The Web and 32 Overview attachments HTML-compliant software Additional features
Chapter 7: The Web and 33 Overview
Chapter 7: The Web and 34 Netiquette Internet etiquette –Meaningful subject –Use uppercase and lowercase letters –Check spelling –Be careful what you send –Be polite –Be cautious with sarcasm and humor
Chapter 7: The Web and 35 Netiquette –Use smileys and text messaging shorthand cautiously –Use the Bcc function for group mailings –Don’t send replies to all recipients unless appropriate –Don’t send huge attachments –Explain attachments –Stay alert for viruses –Notify recipients of viruses
Chapter 7: The Web and 36 Technology systems carry and manipulate e- mail messages – servers –Store-and-forward Three types of systems widely used today: –POP –IMAP –Web-based
Chapter 7: The Web and 37 Technology Web-based
Chapter 7: The Web and 38 Technology POP server – client software –SMTP server
Chapter 7: The Web and 39 Web and Security Cookie Exploits Fake Sites Spam Phishing
Chapter 7: The Web and 40 Cookie Exploits Ad-serving cookie
Chapter 7: The Web and 41 Cookie Exploits Flash cookie Web bug Antispyware
Chapter 7: The Web and 42 Cookie Exploits Anonymous proxy service
Chapter 7: The Web and 43 Fake Sites Fake Web site Pharming Spoofing Anti-spoofing Software
Chapter 7: The Web and 44 Spam Spam filter Sender ID and DomainKeys
Chapter 7: The Web and 45 Spam
Chapter 7: The Web and 46 Phishing If you don’t want to become a phishing victim, be suspicious of messages that supposedly come from banks, ISPs, online payment services, operating system publishers, and online merchants
Chapter 7: The Web and 47 Phishing
Chapter 7: The Web and 48 Chapter 7 Complete The Web and