Agenda Company Intro Company Intro -Company Overview -Product Line up -Business Diversification
Nexon Corporation Company Introduction - Established : Number of Employees : Games in Service : Revenue : $64 mil(2003)
Nexon Corporation Company History : Incorporation Date World’s first graphic MMORPG (The Kingdom of the Winds) Nexon Inc. est. in Silicon Valley Nexon Japan est. in Tokyo - Mplay (Light game studio) Mobile Hands est. (JV w/ LGT ->Mobile contents studio) On line contents aggregator Online publishing platform launched
Worldwide/Pan Asian Presence Japan Taiwan US Indonesia China Korea Regional HQ Regional Partner
Nexon Corporation Brand Recognition : -Ranked as #2 company to work for, after Samsung by elementary school students (research done by Seoul Children’s Economic Daily) -Over 80% brand recognition among junior high students (research done by Nexon)
Nexon Corporation Marketing Base : -Highest users figures in Korea -Over half a million unique players everyday -Max concurrent of half a million logged on to servers -Over 4 million unique players per month -Over 30 million game Ids -Over 4 million unique web page visitors, monthly -Over 5 million web page impressions daily
Financials - Net Revenue & Profit
Game Development Experience 1. Game Dev Experience with numerous hardcore and light games - 9+ MMOs - 7+ online games - 5 language versions 2. Multiple 2D and 3D engines - Robust and efficient data processing capability - Quick and Effective porting/creation 3. Manageable Total Game Development Process - Funding - Content creation - Developing - Marketing - Billing - Customer Support
Games in Service Hardcore(MMO) The Kingdom of the Winds, Asgard, etc. : 10 + Light Games QPlay, BnB, etc. : 5+ Retail Games BnB Adventure, The Kingdom of the Winds, etc : total 4 Online Publishing Counter Strike, Half Life, Impossible Creatures, etc. total 5(by Q2 of ’03)
Games in Service ‘96 – Kingdom of the Winds ‘97 – Legend of Darkness ‘98 - Elancia ‘99 – Tactical Commanders
Games in Service ’99 - Quizquiz ’01– Crazy Arcade ’02 – Cronous ’03– Mabinogi
Business Diversification Online Games in Service - Cross platform - IP Licensing/merchandizing - Book publishing - Board game distribution - Etc. ` Business Diversification