Total Enterprise Virtualization The Dynamic Delivery Center Copyright © 2008 by DataCore Software Corporation. All rights reserved. Keith Joseph, Channel.

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Presentation transcript:

Total Enterprise Virtualization The Dynamic Delivery Center Copyright © 2008 by DataCore Software Corporation. All rights reserved. Keith Joseph, Channel Manager Tel:

Copyright © 2008 by DataCore Software Corporation. All rights reserved. 2 DataCore at a Glance Celebrated 10 year anniversary in February. Headquarters in Fort Lauderdale EMEA office in U.K., France, and Germany AP offices in Tokyo, Seoul, Taipei, Singapore, Sydney, Melbourne Over 4,000 customers Worldwide Over 2 PB storage managed Qualified for Citrix XenServer™, Microsoft, Virtual Iron and VMware

Copyright © 2008 by DataCore Software Corporation. All rights reserved. A sampling of DataCore’s success

 Total Enterprise Virtualization

Copyright © 2008 by DataCore Software Corporation. All rights reserved. Virtual Desktops Virtual Servers Virtual Storage Total Enterprise Virtualization – The combination of proven virtualization solutions into comprehensive, enterprise-wide, virtual infrastructures, comprising desktops, servers and storage. Driving the next phase of infrastructure virtualization! Total Enterprise Virtualization “DataCore - The Flexible Storage Foundation for Total Enterprise Virtualization”

Copyright © 2008 by DataCore Software Corporation. All rights reserved. 6 Total Enterprise Virtualization Desktop Servers Storage Hardware Layer Software Layer Virtual Servers Virtual Desktops Dynamic Datacenter FC iSCSI

Copyright © 2008 by DataCore Software Corporation. All rights reserved. DataCore Solves Infrastructure Challenges Extending the paradigm of virtualization from the compute layer to the storage layer. Universal Storage Services across all platforms and vendors.  Capacity on Demand  Disaster Recovery/Replication  Business Continuity/High Availability  Storage Resource Management  Performance  Cost  Flexibility  Power Consumption

Copyright © 2008 by DataCore Software Corporation. All rights reserved. The DataCore & Citrix Partnership Citrix Ready Certified Solutions Citrix Technology Alliance Partner Dedicated Engineering Team Joint Customer Support Agreement Joint focus on Virtualization CCIAs on Staff

Copyright © 2008 by DataCore Software Corporation. All rights reserved. DataCore & Citrix – Solution Summary  DataCore provides a virtual storage infrastructure for physical & virtual servers and desktops, complementing your Citrix Delivery Center strategy.  DataCore is Citrix-Ready out of the box! Tested and compatible!  DataCore provides Universal Storage Services High Availability Disaster Recovery Capacity On-demand Backup/Recovery

Change The Rules Copyright © 2008 by DataCore Software Corporation. All rights reserved.

Traditional Gen 1 Storage Challenge Traditional approach  New requirements - buy more hardware  Pay a premium for hardware services  Replace (EOL) every months  H/W is legacy before depreciation Asset Value Time Array Purchase Array-bound Storage Software: Value Plummets Along with Hardware Maintenance goes up as HW depreciates

Copyright © 2008 by DataCore Software Corporation. All rights reserved.  © 2008 DataCore Software Corp  12 #VM Storage requirement (performance, capacity, reliability) Storage Cost LowHigh many few Low High Hardware based storage is static and cannot flexibly meet the changing demands of a virtual infrastructure! Gap Storage Requirements for a Virtual Infrastructure

Copyright © 2008 by DataCore Software Corporation. All rights reserved.  © 2008 DataCore Software Corp  13 Storage Cost LowHigh Many Few Low High Storage virtualization software is dynamic and can easily accommodate changing requirements! License Key Controlled Upgrades Hardware Independent Effectively utilize existing storage and servers Virtual storage is the key #VM Storage requirement (performance, capacity, reliability) DataCore

Copyright © 2008 by DataCore Software Corporation. All rights reserved. The New Rules – Portable Software Platform Time Hardware Tracks Industry Innovation and Cost Asset Value Storage Software Value Grows Hardware Independence enables open choice and investment protection  Separate high-value services from commodity HW  Maximum flexibility  Maximum cost savings

Solutions Portfolio

Copyright © 2008 by DataCore Software Corporation. All rights reserved. Citrix & DataCore – Product Summary DataCore Storage Virtualization The Storage Foundation for Total Enterprise Virtualization SANmelodySANsymphony SANmaestro Traveller UpTempo End to End Virtualization Total Enterprise Virtualization

Copyright © 2008 by DataCore Software Corporation. All rights reserved. 1.5TB Pool Thin Provisioning - Hands Free Capacity 500GB 2TB DataCore Virtualization Layer Thin Provisioning - Virtual Capacity Just-in-time Thin Provisioning takes the guesswork out of disk allocation. Thin Provisioning presents large virtual volumes to applications however, only allocates disk blocks dynamically as the application consumes them. The software notifies you as the physical space gets depleted so that you may add more drives early enough to meet future demands. Increase storage utilization and storage management productivity. 2TB XenServer Virtual Servers and/or Physical Servers LDM or EXT3 LUNs

Copyright © 2008 by DataCore Software Corporation. All rights reserved. 18 Business Continuity (HA) - Synchronous Mirroring Mirroring App Server Fail Over Synchronously mirrors writes between a pair of SANmelody disk servers using iSCSI and/or Fibre Channel connections. Disk blocks written by the application to a primary volume on one disk server are automatically mirrored in real time to the companion disk server. In the event of a failure, the companion server takes over with the mirrored volumes. Both disk servers may actively process I/Os with one handling primary paths for some of the volumes and secondary paths for others. Combine with Citrix XenMotion for Live Server & Storage Migrations!

Copyright © 2008 by DataCore Software Corporation. All rights reserved. 19 Snapshots & Fast Disk-to-Disk Backups ① Snapshot ( 1 ) ② CI ③ Snapshot ( 2 ) ④ IU + CI Hi-end Storage Low-end Storage Application Server Backup Server ⑤ Map Volume Point-in-time snapshots are generated using copy-on-write technology for selected virtual volumes. They can be mounted directly by a backup-server or another system without occupying the application machine. Complete Images (CI) Image Updates (IU) Source Updates (SU) Command Line Interface (CLI) Frequent snapshots provide a convenient means to restore disks to known-good images, such as database checkpoints.

Copyright © 2008 by DataCore Software Corporation. All rights reserved. 20 Asynchronous IP Mirroring (AIM) ① Asynchronous IP Mirroring ② Snapshot ③ Mapping The Asynchronous IP Mirroring (AIM) option replicates selected volumes between a pair of disk servers using native IP connections over long distances. AIM is often combined with snapshots and other contingency plans at the remote site to rapidly restore operations should the primary site suffer a catastrophe or a planned outage. Combine with Citrix WANscaler for optimized replication!

Copyright © 2008 by DataCore Software Corporation. All rights reserved. 21 New! Traveller CPR: Virtualization + CDP ① Base Data ② Journal Data Traveller Rollback Server ③ Rollback Volume ④ Map  Travel in time for reliable True State restores  Backup with zero impact or halts to production  Restore systems and data at disk speeds  Optimize workflow and consolidate backups  Non-disruptive, agent free and host transparent  ‘Dial Back the Clock’ timeshifting simplicity Continuous Data Protection and Recovery Services

Copyright © 2008 by DataCore Software Corporation. All rights reserved. SANsymphony SANsymphony – Universal Storage Services Across Heterogeneous Storage (Synchronous / Asynchronous Mirrors, Thin-Provisioning, Snapshot, LUN Allocation) Hardware Storage arrays have proprietary software to provide proprietary storage services Supports: VMware, Windows, Solaris, HP-UX, AIX, Linux, Netware, Mac/OS, etc. TotalStorage EMCSunHitachi IBM HP LeftHand Networks Equallogic

Copyright © 2008 by DataCore Software Corporation. All rights reserved.  © 2008 DataCore Software Corp Upgrade Path Phase 1 Basic SAN From $1000 Phase 2 HA SAN $8,000~ Phase 3 HA SAN+DR $20,000~ Phase 4 Enterprise SAN $50,000+ Partners typically achieve $8 to $10 in Consulting and Professional Services revenue for every $1 of DataCore sold.

Copyright © 2008 by DataCore Software Corporation. All rights reserved. DataCore Investment Protection  Carry Forward Value Protection Program Upgrade from any DataCore software and receive full credit towards upgrades to new DataCore software licenses Built-in Investment Protection! Purchase what you need when you need it.  Scalable, flexible, and upgradeable!

Customer Case Studies

Copyright © 2008 by DataCore Software Corporation. All rights reserved. Customer Reference Customer: Industry: Property Management Storage Capacity: 600 GB # of App Servers:2 XenServers, 7 VMs # of Users: OS:XenServer (Linux) Challenge: Several DAS Servers were EOL (some well over 5 years old). No budget for a complete refresh. Solution: Two XenServer Hosts implement XenMotion around shared SANmelody storage. Repurposed one of the aging servers as the SANmelody Storage Array. DataCore Solution Problems Solved:  Existing Server Reused for SAN  Shared Storage for XenMotion  Improved Availability  Costs Controlled

Copyright © 2008 by DataCore Software Corporation. All rights reserved. DataCore: Value, Cost Savings and R.O.I. Double Utilization 40% 80% X Performance Do More, Serve More with existing resources 4 10X Productivity Simplify Admin Automate Capacity 2 Virtual Pools “Auto-Grow” Thin-Provisioning Auto Failover Redundancy 2-4X Acceleration iSCSI SAN / FC SAN Slash Downtime Business Continuity Disaster Recovery No one would ever dream of throwing away Exchange because the server became obsolete. So why do it with Storage? DataCore survives hardware obsolescence!

Copyright © 2008 by DataCore Software Corporation. All rights reserved. Storage Best Practices for a Virtual Environment  Build redundancy into the infrastructure not just into a storage array Physically separate storage to maximize availability Ensure redundancy at every level  Leverage Thin Provisioning Maximize your capacity! Drive utilization from 80%  Separate high-value storage services from the hardware Treat hardware as pure utility/infrastructure and extend the value of server virtualization to your SAN. Open the doors to virtually any type of storage technology or mix and match based on your business needs. Deploy an infrastructure capable of leveraging technology advancements with ease and simplicity.  Deploy a storage strategy (not just a storage array) for your physical & virtual infrastructure

Copyright © 2008 by DataCore Software Corporation. All rights reserved. Key Points Point 1 It’s Software!  Sell it like you sell Citrix XenServer using existing knowledge and skills.  Achieve better “software” margins – DataCore partners can achieve over 30% discounts.  Create revenue streams through consulting and professional services.  “Carry Forward” Investment Protection Program. Point 2 Competitive Advantage  Differentiate your proposal – Offer Total Enterprise Virtualization instead of a virtual server solution + a “box”.  Easier to demo, easier to trial = shorter sales cycle.  Create a dynamic Datacenter – put storage where you want, when you want, on the fly with no disruption.  Thin provisioning available even on the entry. Point 3 DateCore is Partner Friendly!  Pure channel model.  Leads passed through to partners.  Partner portal for opportunity management.  Complimentary NFR software to partners.  ALL DataCore solutions are “Virtual Machine-Ready” right out of the box!

Copyright © 2008 by DataCore Software Corporation. All rights reserved. Call to Action!  Find out more!  Try it! Trial download available at:  Contact us! Keith Joseph, Channel Manager Tel:

Total Enterprise Virtualization provided by DataCore & Citrix Copyright © 2008 by DataCore Software Corporation. All rights reserved. DataCore, the DataCore logo, Powered by DataCore, SANmaestro, SANmelody, SANsymphony, SANvantage, UpTempo, and Traveller are trademarks or registered trademarks of DataCore Software Corporation. Other DataCore product or service names or logos referenced herein are trademarks of DataCore Software Corporation. All other products, services and company names mentioned herein may be trademarks of their respective owners. DataCore Software products are distributed through authorized resellers. Reseller participation in the Carry-forward Value Protection Program may vary. DataCore Software reserves the right to discontinue the Program at anytime without notice. A third party product which carries the Citrix Ready logo has been tested by the third party vendor for compatibility with a particular Citrix product(s) using a particular Citrix test(s). The third party vendor can provide the name(s) and version(s) of the test(s) used, as well as access to the test(s), for your review. Although a product may have passed the test(s), this does not mean that such product will necessarily work in your Citrix environment. You are responsible for reviewing the third party product and the relevant test(s) to ensure that they meet your requirements. CITRIX MAKES AND YOU RECEIVE NO REPRESENTATIONS OR WARRANTIES OF ANY KIND WITH RESPECT TO THE THIRD PARTY PRODUCT, ITS FUNCTIONALITY, THE TEST(S), OR THE RESULTS THEREFROM, WHETHER EXPRESS, IMPLIED,STATUTORY OR OTHERWISE, INCLUDING WITHOUT LIMITATION THOSE OF FITNESS FOR A PARTICULAR PURPOSE, MERCHANTABILITY, NON-INFRINGEMENT OR TITLE. TO THE EXTENT PERMITTED BYAPPLICABLE LAW, IN NO EVENT SHALL CITRIX BE LIABLE FOR ANY DAMAGES OF ANY KIND WHATSOVER ARISING OUT OF YOUR USE OF THE THIRD PARTY PRODUCT, WHETHER DIRECT, INDIRECT, SPECIAL,CONSEQUENTIAL, INCIDENTAL, MULTIPLE, PUNITIVE OR OTHER DAMAGES.