Social Media: Intermediate Tuesday 15 March 2011 2pm - 4.30pm.

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Presentation transcript:

Social Media: Intermediate Tuesday 15 March pm pm

Agenda What is Social Media (recap) Why use Social Media for audience development/engagement Case studies Group ideas generation/exchange Q&A

Intended Outcomes Learn something new Spark new ideas Troubleshoot concerns/resolve issues

What is Social Media? (recap)

Social Media is… …an online conversation, which isn’t controlled or organised but is organic, fluid and with a human voice.

The conversation is powered by… Social networks News and bookmarks Blogs Micro-blogging Video sharing Photo sharing Message boards Wikis Social gaming Pod casting

Top UK Social Networking Websites Facebook (25,669,000) Blogger (8,157,000) Twitter (4,386,000) Source: Nielsen (October 2010) Top 15 Social Networking Websites (UK) 1.Facebook 2.YouTube 3.Twitter 4.Facebook Mobile 5.Yahoo!Answers 6.MySpace 7.Yahoo! UK & Ireland Answers 8.Gumtree 9.LinkedIn 10.Club Penguin 11.Bebo 12.Moneysavingexpert.com Forums 13.Tagged 14.YouTube Mobile 15.BBC Forums Source: Experian Hitwise (October 2010)

Why use Social Media?

Learn what people are saying about you/your organisation Create a buzz for events and campaigns Increase brand exposure Identify and recruit influencers to spread your message Find new opportunities and customers Support your products and services Improve your search engine visibility Gain competitor intelligence Get your message out fast Retain clients by establishing a personal relationship

How do you measure the impact of Social Media?

Case Studies

BT: Plan the wedding A campaign website (share & blog)campaign website A Facebook advert (poll) A Facebook page (24k like it)Facebook page A Facebook app (prize draw)Facebook app A YouTube campaigns channelYouTube Tweets Announced July 2010

Peugeot: Who Dunnit A Facebook page (6.5k like it)Facebook page An interactive gameinteractive game Plus press, radio, TV

Smirnoff Nights A campaign websitecampaign website A Facebook pageFacebook page A Twitter feedTwitter feed A Flickr groupFlickr group A YouTube channelYouTube channel

And some more… Rowse Honey Innocent Check out: 20 best social media campaigns 5 Winning Social Media Campaigns to Learn From5 Winning Social Media Campaigns to Learn From Social media video Case Studies

Ghost the MusicalGhost the Musical Shire Hall Gallery CBSO PodcastsShire Hall GalleryCBSO Podcasts RSC YouTube ChannelRSC YouTube Channel IDFB2010 WNO TweetsIDFB2010WNO Tweets We’ll Tweet AgainWe’ll Tweet Again BMAG Tweets mac foursquareBMAG Tweetsmac foursquare BCMG’s website Google Art Project Museum of London Camera iPhone App. Facebook – Top 100 places CBSO Orchestra Auction Birmingham Royal Ballet Arts and Cultural Sector

QR Code Twitter Balloon Tweet Deck / Hoot Suite / Bit.lyTweet Deck Hoot Suite Bit.ly Google maps Google Documents Mind Meister Worth a look at…

Brainstorm/ Thought-shower

Q&A

New Media Age Webby Awards