Streaming Media - What is it Worth? IMG Media and our sports rights clients Evolution of streaming media Opportunities for Rights Holders Case study: Wimbledon The future: Where is this going?

About IMG Media The World’s Largest Independent Production and Distribution Company 2,200 employees in 80 offices in 32 countries on 6 continents More than 10,000 hours of programming produced and distributed a year to over 220 countries globally Represent and negotiate the television rights for dozens of pre-eminent sports events and organisations around the world

About IMG Media IMG Media Companies include: Tigress (Everest Expedition, Everest–Beyond the Limit, Africa) Tiger Aspect ( Jack Dee in Siberia, Ian Wright in the Kalahari, Mr Bean ) Tiger Aspect Pictures (Billy Elliot) Darlow Smithson Production (Touching the Void, Deep Water)

Representing over 1,000 Individual Clients…

IMG Overview Representing over 200 other federations, clubs and rights holders…

Tokyo Paris London Neuchatel Barcelona San Francisco Los Angeles Chicago Cleveland Denver International Scale Location of New Media Offices Location of New Media Sales Personnel Other IMG Locations Brisbane Toronto Washington D.C. Brussels Moscow Johannesburg Mumbai Beijing Taipei Manila Kuala Lumpur Singapore Melbourne Buenos Aires Seoul Sao Paulo Santiago DubaiShanghai Bangkok Budapest Hamburg Boston Miami Sydney Jakarta Hong Kong New Delhi Stockholm Oslo Milan New York

The Pace of Technology is Increasing k Stand alone player k k Stand alone consoles DRM Geo targeting 2008 Advanced consoles Integrated video

How Can Rights Holders Reach Their Target Market? Match day or On-course TV Web (www) TV Online TV Match day programmes & signage Online radio FM Radio Community sites (UGC) Consumer touch points

Case Study: Wimbledon Wimbledon is televised in over 180 countries Nearly 5 million unique users visit the website Competitors from 63 countries take part in The Championships Some 800 journalists are accredited from 48 countries Over 250 photographers are accredited The World’s most widely seen tournament

International Facts & Figures - TV 8,300 hours broadcast 178 territories 160 hours broadcast on BBC 5.35 million average audience for Men’s Final on BBC 7.6 million peak audience 5 million unique visitors to website Extensive radio, print & online media coverage throughout tournament

Decades of Innovation 1937 First Televised 1967 First Colour Broadcast First Satellite Transmission 1990 IBM become Official IT Supplier 1996 IBM launches first Wimbledon website 1998 First video clip on Wimbledon website 2003 First Wimbledon clip on a mobile phone 2006 Wimbledon LIVE 2007 Wimbledon LIVE integrated into wimbledon.org

The value of Streaming Media Extend value of existing assets Broaden Wimbledon’s audience demographics Provides tennis audience with new ways to interact Generate additional revenue Go where TV can’t

Progress so far… User traffic and number of subscribers growing New Media distribution growing Web Mobile Brands are using new media platforms New revenue streams being established Revenue growing It’s a growth area!

The Challenges Territory specific revenue models Generating reach TV rights restrictions However... technology is no longer the challenge!

More Challenges Cost efficiency for the volume of content Protection of television partnerships, although TV is unaffected by Broadband video Customer experience – quality utmost importance! Marketing The responsibility of the rights holder

The Results Over 300 live matches Over 300,000 live streams Over 250,000 downloads Average viewing time = 40 minutes Sold in 100 countries

Achievements and the future Achievements for Wimbledon so far: Near comprehensive global reach (global for VOD) A new way to experience The Championships Successful collaborations with broadcasters A new revenue stream Looking forward: Wimbledon Live will continue to evolve New innovations will be added in collaboration with IBM and broadcast partners

The Future for Sports Rights Holders lies in...

The IMG Advanced Media Console A new concept developed in partnership with Microsoft using WPF & Silverlight Takes inspiration from TV, video games, internet, and Vista Gadgets Designed to deliver a compelling viewing experience that no other provider currently offers