October 13, 2008 BlogHer Reach Out Tour DC '08 Blogging Basics: 6 Steps to Personalize, Polish, and Promote Your Blog Polish Presented by Andrea Meyers.

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Presentation transcript:

October 13, 2008 BlogHer Reach Out Tour DC '08 Blogging Basics: 6 Steps to Personalize, Polish, and Promote Your Blog Polish Presented by Andrea Meyers of Andrea’s Recipes (

October 13, 2008BlogHer Reach Out Tour DC '08 Polish Feed/Syndication Categories, Tags, Keywords, Labels Search Archives/Index Headlines Hyperlinks

October 13, 2008BlogHer Reach Out Tour DC '08 Make It Easy… Make it easy for your readers to find what they are looking for. Make it easy for search engines to find your blog and your posts. Make it easy for your readers to subscribe to your blog.

October 13, 2008BlogHer Reach Out Tour DC '08 Feed/Syndication Make sure you have a prominent link to your site's feed. Easy: Widgets in WP and Blogger. Google Feedburner Newsgator Feedblitz

October 13, 2008BlogHer Reach Out Tour DC '08 Categories, Tags, Keywords, Labels Think Table of Contents and Index. WordPress: Categories and Tags Blogger: Labels Typepad/Movable Type: Categories and Keywords

October 13, 2008BlogHer Reach Out Tour DC '08 Search Add a search box to your site. WordPress widget. Blogger does it automatically in the Navbar. $ - AdSense has a search box.

October 13, 2008BlogHer Reach Out Tour DC '08 Archives/Index Add an archives list or have a page with the archives/index listed. Widgets in WP and Blogger.

October 13, 2008BlogHer Reach Out Tour DC '08 Headlines Informational blogs need basic descriptive headlines; more search engine friendly. Otherwise, catchy can be good if you are trying to stand out from the crowd. Try to have at least one relevant word in the headline.

October 13, 2008BlogHer Reach Out Tour DC '08 Hyperlinks Spread the link love, but don't overdo it. Choose important things to link to. If you reference someone else's post, link to it meaningfully and in context. Name the blog and post title in the link whenever possible. Link to relevant posts within your own blog. Similar posts plugin for WP makes it easy, or you can do it manually. Link to similar relevant posts from your favorite bloggers. This is becoming standard practice among cooking bloggers.

October 13, 2008BlogHer Reach Out Tour DC '08 The Big Ideas Make it easy. Help your readers. Help the search engines. Help your fellow bloggers.

October 13, 2008 BlogHer Reach Out Tour DC '08 Thank you! Polish Presented by Andrea Meyers of Andrea’s Recipes (