WEB 2.0 And what it means to libraries Lee Rainie – Director Computers in Libraries April 16, 2007

Web 2.0 April 16, Web 2.0 – podcasting explained

WEB 2.0 And what it means to libraries Lee Rainie – Director Computers in Libraries April 16, 2007

Web 2.0 April 16, The starting point – Tim O’Reilly and John Battelle – September 2005 The Web as platform –Netscape vs. Google –DoubleClick vs. Overture and AdSense –Akami vs. BitTorrent Harnessing Collective Intelligence Data is the Next “Intel inside” Software above the level of a single device Rich user experiences

Web 1.0Web 2.0Utility DoubleClickGoogle AdSenseAdvertising Ofoto FlickrPhoto sharing AkamaiBitTorrentContent distribution mp3.comNapsterMusic sharing Britannica OnlineWikipediaEncyclopedias personal websites bloggingPersonal pages Evite upcoming.orgEvent planning-RSVP EVDB domain namesearch engine Business promotion speculation optimization page viewscost per clickAd pricing metrics PublishingparticipationContent creation content management wikis Content management systems directories taggingContent classification taxonomy folksonomy systems StickinesssyndicationInteroperability

Web 2.0 April 16, 20076

Web 2.0 April 16, hallmarks of the Web 2.0 world that matter to libraries

Web 2.0 April 16, Hallmark #1 The internet has become the computer

Web 2.0 April 16, The percentage of American adults who use computers and use the internet Computer users – 75% Internet users – 73%

Web 2.0 April 16, Internet and broadband adoption All internet mill. Broadband at home- 96 mill.

Web 2.0 April 16, Wireless connectivity

Web 2.0 April 16, Implication: People go online from more places 89% of online teens have access at home 75% have internet access at school 70% go online from a friend or relative’s house 50% have gone online from a library 9% go online from a community center or house of worship

Web 2.0 April 16, Implication: Broadband turns the web into a destination 43% of those using the internet on a typical day say they spend some time online just browsing for fun for no particular purpose

Web 2.0 April 16, Implication: Broadband (and experience) intensifies people’s internet use and it becomes more serious

Web 2.0 April 16, Implication: Broadband (and experience) makes people’s daily use intensify

Web 2.0 April 16, Implication: Broadband makes video a big part of the internet experience 85% of young broadband users have watched online video 62% have watched YouTube videos 19% have posted videos

Web 2.0 April 16, Implication: Broadband (and experience) make people’s internet use more social 67% of teens play games online with others 51% of young adults and 67% of older teens share photos on the internet 39% of young adults share files from their computers with others online 22% of young adults and 17% of older teens share videos online

Web 2.0 April 16, Hallmark #2 Tens of millions of Americans, especially the young, are creating and sharing content online

Web 2.0 April 16, % of online teens have created their own profile on a social network site like MySpace or Facebook % of online adults have such profiles Content creation

Web 2.0 April 16, SNS Profiles: Switchboards for social life

Web 2.0 April 16, % of young adult internet users have uploaded photos to the internet % of all users have done this Content creation

Web 2.0 April 16, % of online teens share their own creations online, such as artwork, photos, stories, or videos % of online adults have done this Content creation

Web 2.0 April 16, % have created or worked on webpages or blogs for others, including those for groups they belong to, friends or school assignments % of online adults do this Content creation

Web 2.0 April 16, % have created their own online journal or blog (33% of college students) % of online adults have a blog Content creation

Web 2.0 April 16, % of online teens report keeping their own personal webpage % of online adults have their own page Content creation

Web 2.0 April 16, Content creation 26% say they remix content they find online into their own artistic creations % of online adults have done this

Web 2.0 April 16, % of online young adults have created an avatar that interacts with others online % of all adult internet users have done this Content creation

Web 2.0 April 16, % of young adult internet users have uploaded videos to the web % of all adult internet users have done this Content creation

Web 2.0 April 16, Content creation by age

Web 2.0 April 16, Hallmark #3 Even more internet users are accessing the content created by others

Web 2.0 April 16, % of young internet users read blogs Accessing new information content

Web 2.0 April 16, % of young adult internet users seek information at Wikipedia sites Accessing new information content

Web 2.0 April 16, % of young internet users download podcasts Accessing new information content

Web 2.0 April 16, Hallmark #4 Many are sharing what they know and what they feel online and that is building conversations and communities

Web 2.0 April 16, % of young adult internet users have rated a person, product, or service online Information sharing and evaluation

Web 2.0 April 16, % of online young adults have tagged online content Information sharing and evaluation

Web 2.0 April 16, % of younger internet users have commented on videos They also post comments on blogs and photos Information sharing and evaluation

Web 2.0 April 16, Hallmark #5 Tens of thousands are contributing their know- how and/or their processing power to the online commons

Web 2.0 April 16, Sharing me and my stuff 40%+ of internet users participate in peer- to-peer exchanges 10,000 – 30,000 active developers in the global open source movement 1,000,000s participating in grid computing –Climate change, testing drug molecules to fight AIDS, analysis of the “proteome,” danger from “near earth” objects, comet stardust analysis, supercollider results analysis, extraterrestrial life, climate prediction, evolution math, searching for prime numbers, stock forecasting, projecting “pi”, global species distribution

Web 2.0 April 16, Hallmark #6 Online Americans are customizing their online experiences thanks to Web 2.0 tools

Web 2.0 April 16, ~ 40% of younger internet users customize news and other information pages; ~ half are on specialty listservs Information customization

Web 2.0 April 16, ~ A quarter to a third of younger internet users get RSS feeds Information customization

Web 2.0 April 16, issues libraries and all online participants must struggle to address – thanks to library blogger Pam Berger

Web 2.0 April 16, Challenges of Web Navigation--transitioning from linear to nonlinear in format

Web 2.0 April 16, Challenges of Web Context--learning to see connections

Web 2.0 April 16, Challenges of Web Focus--practicing reflection & deep thinking

Web 2.0 April 16, Challenges of Web Skepticism--learning to evaluate information

Web 2.0 April 16, Challenges of Web Ethical behavior-- understanding the rules of cyberspace

Web 2.0 April 16, The meta-meaning of Web 2.0 Michael Wesch Asst. Prof. Cultural Anthropology Kansas State University On YouTube:

Web 2.0 April 16, Where we’re going =6gmP4nk0EOEhttp:// =6gmP4nk0EOE Michael Wesch Kansas State University

Web 2.0 April 16, Thank you! Lee Rainie Director Pew Internet & American Life Project 1615 L Street NW Suite 700 Washington, DC

Web 2.0 April 16, Implications for libraries

Web 2.0 April 16, Some libraries are already well into the Web 2.0 universe

Web 2.0 April 16, Libraries 2.0