Building Trust in Digital Online World Dr. Shekhar Kirani Vice President VeriSign India 5th June 2009 IBA Conference

2 Digital World: How it looks? 1.3B Global Internet Users 1. Source: Forrester Research Source: Goldman Sachs 2007 CSO Survey 3. Source: Synovate 2008 Consumer Survey 1.5T s 177M Web sites

3 Source: _Resources/Domain_Name_Industry_Brief/index.html Enterprise interactions Have Become Enterprise Internet Interactions Why Such a Growth? Efficiency & Convenience = $$$

4 Digital India: How it looks? 50M India Internet Users 1. Source: Forrester Research Source: Goldman Sachs 2007 CSO Survey 3. Source: Synovate 2008 Consumer Survey 1.2M Web sites 20 web sites per 100 internet users – USA 2 web site per 100 internet users – India

5 Source: _Resources/Domain_Name_Industry_Brief/index.html Wiring of Enterprises in India 10 x expected growth in India with enterprises going online

6 Then what is the issue?

7 Online Launch: VULNERABLE….

8 Online Interaction: LACK OF VISIBILITY….

9 Online Results: UNCERTAIN…

10 Do you shop online?

11 How do some online businesses manage to inspire so much confidence with consumers ? eBay does $ 2.25 billion gross sales quarterly 34 million people Hardly any of them know one another $ 10 billion a year in commer ce Trust is richly repaid What has eBay done?

12 How do I build Trust Online?

13 Addressing the Trust Dilemma Three steps to Building digital trust Transparent Execution Visible Security Insider Security

14 The face of online threats in 2009 Phishing MalwareBlended Threats Social Engineering Theft from Insiders

15 As internet usage surges, so do the threats + Malware growth almost tripled in $ 4 billion in online revenues lost to payments frauds + Identity theft occurring every 3 seconds + Over $1 trillion was lost through cyber crime related thefts during the economic crisis in % of U.S. feel “Distrustful” when making online purchase + Rock Phish is responsible for more than half of all phishing sites worldwide ▪ Has cost banks more than $100 million. 2 Source: Cybersource online fraud report 2009

16 Plagued by security threats – Where and How? An infected Webpage is discovered every 4.5 seconds 5 scareware Web sites found everyday in 2008 India no. 1 spammer in Asia and no. 7 in the world with 4.26 billion spam messages sent out everyday 1. Source: Sophos Security threat report: Source: Marshall: Spam trend report 2008 Economic impact of spamming pegged at $100 million globally 3. Source: Ferris Research on economic impact of spamming 2007

17 Online Security: Solution

18 2 nd Factor for protecting Identity Theft What You Know v/s What You Have

19 Green Browser Bar (EV Certs) = Stop Phishing

20 Green Browser Bar = Increase Confidence Phishing Site – Bar turned Red!

21 Infrastructure: Evolving and Sophisticated DDoS Attacks Attack Bandwidth vs (Normal) Bandwidth DNS Gbps Attack Bandwidth Bandwidth required for attack vectors as a multiple of average daily traffic (Normal) Bandwidth Microsoft Root Server Attacks AOL Sobig Worm 30x 3x New threats due to increased nodes and adoption of IP-based mobile devices VoIP/Cell Phone Worm ? Attacks DNS Reflector Normal DNS Traffic 150x 100x 50x Routing Loop.COM 40x DDoS Packet Filtering During Attack

22 Protecting from Insiders: Enterprise Authentication Web Applications PKI Infrastructure += Remote Access Desktop Logon Networking Multi-Factor Desktop Logon Strong Web Authentication Secure Remote Access Secure Network Access

23 Protecting from Insiders: Encryption Applications PKI Infrastructure += Endpoint Security Data Storage Encrypted Communication Protected Assets and Data Secured Data at Rest

24 Protecting from Insiders: Digital Signature Applications PKI Infrastructure += Document Management Custom Applications Signed Communication Digital Workflow Signed Transactions

25 The World’s Web Leaders Turn to VeriSign ▪ 93% of the Fortune 500 ▪ The world’s largest 40 banks ▪ 47 of the 50 biggest e-commerce sites ▪ Over 1M Servers protected by SSL ▪ 150 million VeriSign Seal impressions per day

26 In Summary….. Building Trust = Security is Important Online Trust = Increased Revenues Going Online = Business Efficiency

27 Questions?