China’s Internet Address 2015/6/2 ccTLD 國外推廣策略－以.cn 為例 TWNIC

China’s Internet Address 2015/6/2.CN and NeuStar Bringing the Online World to China’s Doorstep TWNIC

Page 3 China’s Internet Address 2015/6/2.CN and NeuStar.cn － cnnic － （中國互聯網絡信息中心 ） NeuStar －

Page 4 China’s Internet Address 2015/6/2 The China Market China ranks 2 nd in Internet population with over 56M China ranks 6 th in global economy and foreign direct investments continues to expand. Internet usage in China to surpass U.S. by ’04 Value of goods and services sold online in China is forecast to increase from $479M USD in ’02 to $26B USD by ’04

Page 5 China’s Internet Address 2015/6/2 Coming Soon The offering will soon be expanded to include a new, fully unrestricted second level ASCII.CN space and Mulitlingual.CN names in Chinese characters

Page 6 China’s Internet Address 2015/6/2 CNNIC Policy Change Registrant must be located in China Any businesses and organizations worldwide Off-line documentation required No documentation required Registration takes weeks Real-time registration CNNIC registry and registrar CNNIC Registry only China-based “agents” can sell.CN names Competitive registrar model Current Policy New Policy

Page 7 China’s Internet Address 2015/6/2 Registry Gateway/Registry Model 3/14/2002 Confidential1 Registry Gateway Registry Model Registrar : NeuStar ChinaRest of World.CN Registry CNNIC Registrar :.CN Registry Gateway Neustar Registrygateway agreement 2.Neustar/Registrar agreement 3.Accreditation agreement

Page 8 China’s Internet Address 2015/6/2 NeuStar’s Relationship with CNNIC CNNIC is the authority responsible for the administration of the national top-level domain name and the Chinese domain names. NeuStar is the exclusive gateway to the CNNIC platform for all Registrars that are headquartered outside of China. –Therefore, all Registrars (except those headquartered in China) must use the NeuStar gateway to register.CN domain names. NeuStar will not act as a Registrar in the.cn domain name space.

Page 9 China’s Internet Address 2015/6/2 Accreditation Process / Foreign Registrars Accreditation by CNNIC –NeuStar will facilitate Accreditation Process –Registrars will need to sign Accreditation Agreement with CNNIC –NeuStar will forward you a copy of this Agreement when we have a finalized agreement from CNNIC. –There will be no Accreditation Fee. Registrars will need to sign NeuStar/Registrar Agreement –We believe that the agreement will have similar requirements to the.biz and.us Registry/Registrar Agreements. –We will provide a copy of this Agreement as soon as possible.

Page 10 China’s Internet Address 2015/6/2 Accreditation Requirements Registrars must pass simple requirements w/NeuStar: –Show that they are capable of assuring registration services 24 hours per day/365 days per year. –Show that they can meet minimal standards of being a Registrar (i.e., has a customer support team that can respond to customers). Basically, you will just show them what you are already doing.

Page 11 China’s Internet Address 2015/6/2 Registrar Accreditation Process CNNIC Accreditation through NeuStar Registrar submits paperwork to NeuStar NeuStar recommends Registrars to CNNIC CNNIC accredits the registrar and notifies NeuStar NeuStar completes the accreditation process and proceeds with the technical and financial requirements needed for implementation

Page 12 China’s Internet Address 2015/6/2 Registrar Requirements Registrars must provide all billing and customer support to registrants under their sponsorship Registrars must provide all domain name functionality to registrants under their sponsorship

Page 13 China’s Internet Address 2015/6/2 Registrar Customer Support Registrars will have one point of contact for all their support needs NeuStar will provide all levels of billing and customer support NeuStar will provide all levels of technical support

Page 14 China’s Internet Address 2015/6/2 3/14/2002 Confidential1 EPP Registry Gateway Project Architecture Registrar EPP Registrar : Protocol Server Application Server Database Server NeuStar EPP ChinaRest of World Protocol/ Application Server Database Server CNNIC Registrar : Gateway Service

Page 15 China’s Internet Address 2015/6/2 CNNIC.cn Registration policy (Reserved name).cn Dispute Resolution Policy.cn Dispute Resolution Service Providers Whois DB information Operational Overview

Page 16 China’s Internet Address 2015/6/2 Chinese Dispute Resolution Process Modeled after the Uniform Dispute Resolution Process –Requires that complainant has a trademark of service mark –Requires a showing of bad faith There are 2 current providers for the Dispute Resolution Process: –CIETAC –Asian Domain Name Dispute Resolution Association (Hong Kong)

Page 17 China’s Internet Address 2015/6/2 Reserved Names There are certain names that will not be available for Registration. –ISO 3166 and 3 character country codes –Some existing gTLDs (.biz.cn,.com.cn,.net.cn, etc.) –Chinese geographic locations –Chinese government names –We are working with CNNIC to reserve the.com.cn domain names names of the Accredited.cn Registrars provided that those names have not already been registered.

Page 18 China’s Internet Address 2015/6/2 Whois Records CNNIC maintains Authoritative database for Whois and for publishing all Whois information. NeuStar is not keeping a Whois or making one publicly available.

Page 19 China’s Internet Address 2015/6/2 Executive Summary China offers significant opportunity—as evidenced by its fast growing economy, large population and strong foreign investment Along with our Registrars, NeuStar will market.CN to businesses, organizations and non-profits who are either currently active in China or who are planning to be active in China. NeuStar recommends a two-pronged marketing strategy, utilizing both channel activities and targeted public relations initiatives

Page 20 China’s Internet Address 2015/6/2 Target Markets Several target markets have strong business ties to China—and these markets are prime candidates to embrace.CN  Hong Kong  The Republic of Korea  Taiwan  Germany  United Kingdom  The Netherlands  Japan  United States Verticals to target within these countries include travel, professional services, financial, consulting, IT, telecom, electronic products, consumer goods and advertising

Page 21 China’s Internet Address 2015/6/2 Post Landrush Volume Pricing (1) Establish tiered discount structure for.CN Registrars (USD): Tier A: 400 minimum registrations per month = $18 Tier B: 200 minimum registrations per month = $20 Tier C: 100 minimum registrations per month = $22

Page 22 China’s Internet Address 2015/6/2 VolumeRevenue Share % NeuStar/CNNIC 1-25,00040/60 25, ,99950/50 250,000 or more60/40 Revenue Sharing

Page 23 China’s Internet Address 2015/6/2 Channel Support Success of the.CN rollout will depend largely upon you our (VALUED Registrars) and support programs are critical Support Registrars with launch preparation and readiness and full functionality is our goal The channel will be kept informed about policies and upcoming marketing/public relations initiatives Fully educating Registrars about one-of-a-kind economic opportunities within China is essential Continued outreach to inform and work with Registrars of upcoming marketing and public relations plans and opportunities

Page 24 China’s Internet Address 2015/6/2 Conclusion China’s exploding online population, coupled with its recent accession to the World Trade Organization (WTO), presents Web-savvy businesses everywhere with an unique chance with unparallel opportunities It is widely accepted that China is the next frontier of global e-commerce—and NeuStar encourages all of its channel partners and their customers to seize this unprecedented opportunity!

Page 25 China’s Internet Address 2015/6/2 1..tw 是否應積極推廣至國外市場 ? 2. 是否仿照 CNNIC 模式進行 ? 3.TWNIC 現行政策是否應調整 (Registrar 資格條件 )? Q&A