UPnP Forum Marketing Committee Update Andrew Liu Co-chair UPnP Forum MC Intel Corporation

Agenda UPnP Vision MC Charter MC Structure Marketing Programs

UPnP Vision “Easy Home Networking for the Interconnected Lifestyle”

HomeAutomation Broadcast Digital Islands ComputerNetworkGateway Internet MobileDevices WirelessConsumer Electronics Electronics

Internet Wireless UPnP Vision Broadcast Easy Home Network for the Interconnected Lifestyle

 Enable devices to be automatically configured when they…  Connect to a network  Communicate their capabilities  Control information to any appropriate control application UPnP Technology Devices Just “Work” When They are Connected

UPnP Forum MC Charter Increase membership participation in the UPnP Forum  Focus on internal Forum Member marketing  Help identify categories needing UPnP standards  Champion, help establish WCs for new categories  Promote adoption of UPnP technology to members  Increase participation within UPnP Forum  Become a platform for marketing efforts of forum members

UPnP Forum Marketing Objectives Promote membership contributions  Encourage companies to chair DCP WCs Deliver on UPnP vision for end users  Review DCP usage models for value  Identify and recruit new DCP categories Increase awareness & understanding  Evangelize UPnP adoption within member companies Completion of more UPnP standards  More productive WCs lead to more products Increase UPnP Forum member participation  Focus on active members – not just more members

UPnP Forum MC vs UIC Complementary Roles Focus on internal UPnP Forum membership engagement Help identify new categories needing UPnP standards Help start WC in these categories Promote UPnP standards to Forum Member organizations Focus on marketing to all external audiences Drive UIC membership as means to build and sustain UPnP mark Involve industry in promoting UPnP mark Increase membership participation within Forum Create and protect value for the UPnP certification mark

UPnP Forum MC Structure Co-Chair UPnP Forum Marketing Committee:  Andrew Liu (Intel) & Dave Ryan (Microsoft) Member Relations Director: Dave Ryan (Microsoft) Events Director: Rich Geasey (Lantronix) Asia Region Director: Hitoshi Sekine (Ricoh) UPnP IGD Director: Philip Poulidis (GlobespanVirata) UPnP AV Director: Joe Pitarresi (Intel) UPnP Imaging Director: Joe Keller (Hewlett-Packard) UPnP Home Automation Director: Hans Langels (Siemens) Open: Europe Region Director: UPnP Basic Director: UPnP Security Director: New Category Directors: new WC’s need a MC Rep

Events Director Identify and prioritize the events for UPnP Forum presence Provide guidance to UIC for which events are appropriate for them Seek out speaking opportunities Work with web team to ensure the UPnP Forum Web site clearly promotes upcoming events Work with Geography directors to cover Asia and Europe

Forum Member Relations Director Manage process of regular communications to Forum Members to make sure they are informed of programs (Product Champ) Create and manage a process to profile all current and new members to more effectively communicate with them Ensure Forum Member database is up to date and accessible to Marketing Committee and Steering Committee

Category Director Review consumer usage scenario document for proposed DCP Create collateral related to DCP (overview presentations, white papers, Q&A’s, etc) Work with UIC to help form a marketing plan to drive awareness, adoption and market success Establish relationship with DCP working committee members

Geographic Director Ensure that there is UPnP Forum market development progress in a geography outside of North America Work with the other Directors to make sure UPnP technology is represented in their region to contribute to industry adoption

Marketing Programs Product Champs  Build list and create deeper UPnP penetration in companies UPnP Summit  Coordinate this event in target geographies UPnP Forum Website & Newsletter  Maintain awareness of technical progress DCP WC Success  Recruit and coordinate companies for new DCPs  Review DCP usage scenarios to ensure it to Vision UPnP Marketing Committee responsible for internal, member-focused programs for internal, member-focused programs

For the interconnected lifestyle