Tom Dunmore Stuff Magazine. The rise of the gadgeteer The personal tech revolution, and its implications for in-flight entertainment.

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Presentation transcript:

Tom Dunmore Stuff Magazine

The rise of the gadgeteer The personal tech revolution, and its implications for in-flight entertainment

The success of Stuff Two years ago, selling just above 60K with 5 international licensees Now selling nearly 100K a month, with 21 international editions Dec ,450 Dec ,540 UK sales

Mainstreaming of tech Gadget Show on C5 - 1m viewers Tech pages in newspapers & magazines - from Zoo to Eve Increasing interest beyond core male ‘early adopter’ demographic

So what’s changed? Price & reliability Design & user interface ‘Special edition’ gadgets - targeted Digital content readily available

The iPod effect Success due to: Design Capacity Connectivity

Capacity “bigger pockets…” 4 months music 2 weeks video 2.7 days of music 41 days music 4 days video 2 months music 1 week video

Connectivity Wi-Fi now standard in computers Increasingly featured in mobile phones, games consoles, digital cameras Bluetooth getting better - stereo music Peer-to-peer ‘digital gifting’ Bluespamming: geek marketing

Internet everywhere Broadband penetration 3G Wi-Fi clouds WiMax

Digital distribution Success of iTunes Mobile downloads …end of software disc (PSP)?

Next: iPod video? First video-playing iPod on the market Widescreen iPod expected soon First iTunes Movie download available BUT DRM issues – is the user in control?

Personal video Hard drive PVRs Location-free TV Mobile phone TV

Consumers take control myBBC BT Vision - your own TV channel Ubiquitous cameras - You Tube MySpace & webcasting - Sandi Thom Online worlds - gaming

Gaming 2006 is the year of gaming - adults too!

What’s next? Screen technologies Better connectivity Digital gifting - exchanging content between users and devices Mobile me

Challenges High expectations Total control of scheduling - ‘on-demand’ Varied content Interactivity Connectivity Digital Rights Management

Opportunities Understanding Personalisation Viral marketing Connectivity: make your in-flight kit work with your customer’s in-pocket kit