Family & Household Individual Decision Making Group Influences Income & Social Class Age Sub cultures

Answer Family & Household for 1 FLC

Back to the Game Family & Household for 1 What is Family Life Cycle

Answer Family & Household for 2 This group is likely to spend their money on cars, fridges, cookers, life assurance, durable furniture, holidays

Back to the Game Family & Household for 2 What are Newly Married Couples

Answer Family & Household for 3 This person controls the flow of information to other members

Back to the Game Family & Household for 3 What are Gatekeepers

Answer Family & Household for 4 In this type of Decision making, the group agrees on the desired purchase differing only in terms of how it will be achieved.

Back to the Game Family & Household for 4 What is Consensual Decision Making

Answer Family & Household for 5  number of people (children and adults) in the family  the ages of the family members  Number of employed adults

Back to the Game Family & Household for 5 What are the critical Consumption factors for families and households

Individual Decision Making for 1 Answer In this form of problem solving the decision is perceived to carry a fair degree of risk so the consumer tries to collect as much info as possible and carefully evaluates each product alternative

Back to the Game Individual Decision Making for 1 What is Extended Problem Solving

Answer Individual Decision Making for 2 The total demand for all brands in a product category

Back to the Game Individual Decision Making for 2 What is primary demand?

Answer Individual Decision Making for 3 The immediate set of choices/brands that come to mind for purchase, plus products prominent in the environment

Back to the Game Individual Decision Making for 3 What is the Evoked set

Answer Individual Decision Making for 4 Daily Double The place a product or service occupies in consumers' minds on important attributes relative to competitive offerings.

Back to the Game Individual Decision Making for 4 What is Product Positioning

Answer Individual Decision Making for 5 "rules of thumb" people use to make judgements and decisions, such as never buy a car in the first model year

Back to the Game Individual Decision Making for 5 What are Heuristics

Group Influences for 1 Answer These groups Influence a person’s values, beliefs, attitudes and behaviors. about  products and brands  What product attributes are important  What lifestyles are desirable

Back to the Game Group Influences for 1 What is a Reference Group

Answer Group Influences for 2 The Salesperson who compliments you on your wise purchase of a pair of pants has this sort of power

Back to the Game Group Influences for 2 What is reward power

Answer Group Influences for 3 The type of function “the Fonz” (Henry Winkler) of Happy Days performed when he took out a library card in one episode of the show resulting in a 500% increase in library-card applications by 9-14 year olds.

Back to the Game Group Influences for 3 What is utilitarian function

Check Your Answer Group Influences for 4 This type of informal communications about a business or its products can be either negative or positive and is often considered the most powerful of all marketing methods

Back to the Game Board Group Influences for 4 What is Word of Mouth

Check Your Answer Group Influences for 5 These central figures in WOM communication are knowledgeable about products and their advice is taken seriously by others

Back to the Game Board Group Influences for 5 What are opinion Leaders

Income & Social Class for 1 Check Your Answer When the war with Iraq started this took a nose dive

Back to the Game Board Income & Social Class for 1 What is consumer confidence

Check Your Answer Income & Social Class for 2 relatively permanent strata in a society that are distinct subcultures

Back to the Game Board Income & Social Class for 2 What are social classes

Check Your Answer Income & Social Class for 3 Daily Double These conspicuously consumed goods are used to provide evidence of wealth

Back to the Game Board Income & Social Class for 3 What are status symbols

Check Your Answer Income & Social Class for 4 This social class is often likely to approach consumption from a more aesthetic perspective than other classes

Back to the Game Board Income & Social Class for 4 What are the upper classes

Check Your Answer Income & Social Class for 5 This occurs when consumers deliberately mock a trend by carefully selecting products and consumption patterns that are not the current fashion or style

Back to the Game Board Income & Social Class for 5 What is parody display?

Age Subcultures for 1 Check Your Answer These people are of similar ages and have undergone similar experiences

Back to the Game Board Age Subcultures for 1 What is an age cohort

Check Your Answer Age Subcultures for 2 This age group directly influences the spending of their parents. Indirectly influences the spending of their parents for necessities and also have substantial spending power of their own

Back to the Game Board Age Subcultures for 2 What are children

Check Your Answer Age Subcultures for 3 Since university students have little time to watch TV one of the best ways to reach them is through these

Back to the Game Board Age Subcultures for 3 What are college/univ newspapers/ magazines

Check Your Answer Age Subcultures for 4 one of the most affluent sections of the population, controlling over $7 trillion in wealth

Back to the Game Board Age Subcultures for 4 What are Baby Boomers

Check Your Answer Age Subcultures for 5 This market is motivated by connectedness, autonomy, altruism, and personal growth

Back to the Game Board Age Subcultures for 5 What is the Grey Market