Blogging and Your Company

Employee Blogs: How a corporation can get its employees blogging and why it should

Stakeholder relationships Bridging distances Critical updates Benefits to employee blogs

It stimulates collaboration and communication. It's inexpensive to implement and maintain. Blogs are social networks that will change relationship barriers across cultures. It's an effective knowledge sharing and management tool. It shows willingness to learn and foster individual thought and ownership. Collaboration and information sharing is made easy. Blogs provide bottom-up self motivation not top down formal instruction command-and-control. It's individual and spontaneous. It gives employees a sense of ownership of ideas and I'd add, a sense of pride in something they create. It's increasingly becoming easy to do. Informal compared to more official channels Benefits to employers Benefits to employees

Mike Hyatt at Thomas Nelson…goal of employee blogging program To raise the visibility of our company and our products. To make a contribution to the publishing community. To give people a look at what goes on inside a real publishing company. Establishing employee blog policies Have a goal in mind

Establishing an Employee Blogging Policy

I will be accurate. When I make a mistake, I will correct it as quickly as possible. I will post only on the following topics: [insert a list of those here] You may/may not post comments on this blog Your comments will/will not be moderated before they are made visible Your comments may/may not be edited Comments that contain obscenity, libel, and suspected spam will be deleted I will/will not delete criticism of our products, services, and practices When appropriate, I will link to other websites and blogs. I am not responsible for the opinions and content of those sites. I will respond to s and comments quickly The statements in this blog do not represent any guarantees or override existing product/service warranties, manuals, or user agreements. Statements to include in your blog policy

Robert Scoble works at Microsoft (title: technical evangelist). Everything here, though, is his personal opinion and is not read or approved before it is posted. No warranties or other guarantees will be offered as to the quality of the opinions or anything else offered here. Add a disclaimer

Groove Networks – Their policy is included in the book. Thomas Nelson gg_1.html Yahoo Sample blog policies

Michael Hanscom

Joyce Park

Ellen Simonetti – The Queen of Sky

Shel Israel – Co-author Naked Conversations Study your company's policies on talking business outside the office Talk to your boss about blogging, and maybe show him or her a few sample posts Know how litigious or image-sensitive your company is Above all, avoid saying anything stupid Advice to employee bloggers

Microsoft Employee Blog Programs

Using blogs as a tool for communicating inside the enterprise Blogging Behind the Firewall

Company intranet/extranet Ways blogs can be used inside the organization

Ease of use Flexibility Different blogs for different departments Low cost Benefits to using a blog platform

Alerts Projects Departmental News Brainstorming Customers CEO blog Items to include on corporate weblog

Children’s Hospital & Regional Medical Center - Seattle, WA

Hartford Financial Services Group

DaimlerChrysler

IBM

Company intranet/extranet Klogs – Knowledge management blogs Ways blogs can be used inside an organization

Company intranet/extranet Klogs – Knowledge management blogs Ways blogs can be used inside an organization Knowledge workers spend 35% of their productive time searching for information, while 40% of the corporate users report that they cannot find the information they need to do their jobs on their Intranets. (source: Working Council of CIOs).

K-Logs break down information silos. systems ( to weblog) desktop document stores (post document to weblog) desktop multimedia (post file to weblog) bookmark lists (post link to weblog) pictures (post picture to weblog) K-Logs can also absorb and post data drawn from external sources via RSS. K-Logs simplify finding information. K-Logs radically increase the possibility that meaningful information and knowledge will be captured and archived on the Intranet Benefits to using Klogs

Company intranet/extranet Klogs – Knowledge management blogs Project management Ways blogs can be used inside an organization

Traction Software iUpload Case Study: European Pharmaceutical Group up.pdf Establishing a Blog on Your Organization’s Intranet Internal Blogs – Are They So Different from External Blogs? Enterprise blogging software/resources