1 Basic Elements 2 Pertemuan Matakuliah: U0254 / Desain Komunikasi Visual 1 Tahun: 2005

2 basic elements texture  the visual or tactile appearance of a surface. surfaces can look or feel smooth, rough, soft, cool, or warm. they can look pleasant or unpleasant, which can have a dramatic effect on a display.

3 basic elements color  color can be used to elicit specific emotions and reactions. red  attention-grabbing, hot color. blue  calming or convey stability. some color combinations are used to create a specific identity or may be used in conjunction with texture to simulate the look of other objects (the look of plain paper wrapping or neon lights).

4 basic elements color may provide cues for the reader. sometimes considered a separate element of design, value is the relative lightness or darkness of an area compared to the surrounding area. tints of gray or red are different values of the same color. changing values can create contrast, movement, and emphasis.

5 examples lines : lines quality

6 examples lines : Peterson, Bryan L., (2003), Design Basic for Creative Results, pg 28-30

7 examples lines : Peterson, Bryan L., (2003), Design Basic for Creative Results, pg 31, 33, 34.

8 examples shapes : geometric shapesorganic shapes

9 examples shapes : Peterson, Bryan L., (2003), Design Basic for Creative Results, pg 60, 64, 66