Blogs, blogging and Web 2.0 Kieren McCarthy. What is blogging? Publishing information on the Net Linking to interesting information Adding comment and/or.

Slides:



Advertisements
Similar presentations
Media General Press Press releases, articles, and commentary not separately cataloged by publisher. Generally items about a topic of interest for current.
Advertisements

Creativeindustries.qut.com Gatewatching, Gatecrashing: Futures for Tactical News Media Dr Axel Bruns Creative Industries Faculty Queensland University.
User generated content Pourtoutvousdire.com Dove EU web sites Benjamin Long IT Business partner Marketing.
Scottish Charity SC Food for Thought: Communications Guidelines Hilary Robb Hubs Manager, Scottish Business in the Community
Facebook Rebooted Michael Newman Consulting In this Session…  Content techniques and examples  Facebook ad changes and new strategies  New tips and.
Enter the Blogosphere Jim Streisel, MJE HiLite adviser and communications teacher Carmel (IN) High School
Enter the Blogosphere Jim Streisel, MJE HiLite adviser and communications teacher Carmel (IN) High School
Preparing for 21 st Century Learning Will Richardson Weblogg-ed.com
Blogging. What is Blogging? According to Encyclopedia Britannica Online ( a blog is a "...online journal where an individual, group,
A Brief Overview of Social Media UW PRSSA May 21, 2009 Jessica Randazza.
Ann Witherspoon Midlothian ISD
By Laura Barnes. Publishing tools that allow you to write and distribute anything you want Blogs also allow you to interact with your readers via comments.
Blogging & Branding New Tools, New Audience. What We’ll Cover Today  What blogging is  How it can help you grow your audience  How to use your blogging.
Business Blogs TEC 204 Data Management in Organizations.
Social media and public engagement Nick Wade Corporate Communications.
SWOT ANALYSIS Obsessed & Vulture POP CULTURE
Journalist and reader interaction in local British newspapers online: initial case study data.
Making News. Communicating news information  News reporting is a genre with its own specific characteristics  Its characteristics have evolved owing.
Online Newspaper Marketing Scott Bateman Feb. 22, 2012.
Testing New Approaches Delivering CIS through Social Media Channels Martin Ledwick Cancer Research - UK.
Advancing the Story Broadcast Journalism in a multimedia world.
Social Media at LISC June LISC Social Media What is it? New ways to distribute our news and stories that engages, interacts and shares. Why do it?
BEST PRACTICES FOR TELL YOUR STORY SHARE WITH THE WORLD THE WORK OF THE JNF LEAD WITH THE WHY TED TALK – HOW GREAT LEADERS INSPIRE ACTION, BY SIMON SINEK.
Sources and Sports Journalism By Daniel Breslauer.
Online media Matthew Buckland Publisher
Intellectual Property Rights and the Web: Common Myths Presentation by Jean Mistele.
Social Media 101 Julie Gomoll, MCA-I, September 2007.
How to do research for the History IA. The Perils of the Web Anyone, in theory, can publish on the Web; therefore, it is imperative for users of the Web.
Online Journalism: Theory and Practice Week 2 Lecture 1 Summer 2011 G. F Khan, PhD.
Researching Business Projects Beyond “Googling”. ENGL 420: Business Writing Why more than “google”? GoogleNews delivers breaking news [but after 1 day.
Ian Reeves. A few facebook facts  1bn+ active global users  250m+ mobile users  31m UK users  130 friends on average per user  Average user creates.
MAX O’NEIL J333 SWOT Blog Analysis. Strengths Both provide breaking news and opinions on top stories in sports using various forms of media. Not traditional.
A PROGRAM OF CONNECTICUT HUMANITIES. Browse by town, topic, person Linked to external resources New material published daily News aggregator.
Social Media Training and Information Session Marissa Sollows - FCNB.
CHALLENGES AND OPPORTUNITIES OF ONLINE JOURNALISM BY ABER MAURINE 11/U/7930/PS.
Reaching health influencers, producing measurable results. JPA Health Communications for Global Bridges Blogging Tips March 2015.
Seminar 5 Social Networks in the Web 2.0 Environment Ref: Chapter 8 – Turban and Volonino Seminar 5 Social Networks in the Web 2.0 Environment Ref: Chapter.
 Shift happen link  yHY5bug&feature=related yHY5bug&feature=related.
Top Reasons Every Small Business Must Perform Online Reputation Management Part 1.
OPTIMISE YOUR ONLINE PRESENCE. Quite often it is the strong personal brands within that add the most value to a company’s brand.
By Geoff
© 2011 Dow Jones & Company, Inc. All rights reserved. Experiential Newsrooms & Why the Intersection of Technology and Content is our New
LIVE INSPIRED LIVE TO LEARN Maryville Blogs. MARYVILLE UNIVERSITY What we’re going to cover What is a blog? What can I do with a blog? How to get started.
Using Web 2.0 Technologies to Create Classroom Websites: Session 3.
BLOGS IN EDUCATION. BLOGS WIKIS DISCUSSION FORUMS.
+ The Cincinnati Herald Social Media Strategies Lauren Justice.
Chapter 4.  Newspapers have changed over the years  Describe what a newspaper is like today.
By: Matt Sreca  Teachers can give students rubrics of what is expected in the blog that they will post. This helps the student understand what is needed.
News Story Pages for KPCC Expanding KPCC’s Journalistic Excellence in a New Medium March 2007.
Are You Miracle Whip? By: Bryan Thiel and Katie Sokol.
Smoking Kills Sydney Hyatt.  Smoking ad published on Laurel’s Blog.  Entitled Smoking Kills because it gives all of the information on the ways smoking.
NEWSPAPERS TO NEWS BLOGS BY PAMELA DRAKE. "Interactive: Radio through the Years." - Al Jazeera English. Web.
Social media, online reputation management & SEO PR Thom James, Online PR Director, Bullet PR 12 August 2008.
Social Media Marketing. SOCIAL MEDIA MARKETING DEFINITION It encourages customer communications on a company’s own site,social presence such as twitter,
Introduction Before the internet became an integral part of our lives, advertising a business was done mainly on outdoor billboards, posters, tv ads and.
Social Media Marketing: Social Media Websites is the right medium for all business marketing and its promotion. Social media can be effective branding.
Where Is the Best internet marketing services Miami?
 Enter blogger.com in the search barblogger.com  Log-in through a valid Gmail account (or create a Gmail account if you don’t have one)  Then click.
Target’s Story: A Bullseye View Joe Curry Social Media Manager Public Relations,
Digital Citizenship Project Justin Lann. Netiquette Netiquette on Social Media Sites – A set of social conventions that facilitate interactions over networks.
What is a Blog A blog (or weblog) is a website in which items are posted and displayed with the newest at the top. Blogs often focus on a particular subject,
Ian Reeves. A few facebook facts  1.6bn+ active global users  1.4bn+ mobile users  31m UK users  130 friends on average per user  Average user creates.
“Challenges of Journalism in a Digital World”
Analytics Social Data Hub
Sounds painful but it isn't...
What Journalistic Writers Should Know About Social Media
Internet Journalism.
Entrepreneurial Journalism
Making online stories reader-friendly
1. A credible source 2. A current source 3. A supported source
Presentation transcript:

Blogs, blogging and Web 2.0 Kieren McCarthy

What is blogging? Publishing information on the Net Linking to interesting information Adding comment and/or expertise Fast, effective and pervasive Dangerous

What is Web 2.0? The next step on from the dotcom boom Global interaction Peer filtering Electronic social lives A lot of traffic

Is it important? Yes An increasing source of information Trigger for discussion Fast, and therefore news

What impact? Stories break fast and roll faster Trivia, rumour and scandal Everyone’s a journalist? Pomposity relegated Cherry picking from sources

Problems? Lose readers Lose control New way of working Unwanted criticism Legal?

How does it work in reality? Blog posts vs news stories RSS/Technorati/Del.icio.us/Digg MySpace/Facebook/Bebo Interaction

The “brand” impact What is the brand model? Does it still hold? Damage to reputation But also great opportunity Loyalty

Questions?

Feedback: Privacy Policy Feedback
Do Not Sell My Personal Information
About project: SlidePlayer Terms of Service

© 2025 SlidePlayer.com. Inc. All rights reserved.