Membership ROI: At Least 100%, Often Over 1,000% CSB Displaces Costs and Improves Career-Defining Decisions Company-transforming valueOver $500 million100,000% Function-optimizing valueOver $50 million10,000% Career-enhancing valueOver $5 million1,000% Initiative-making valueOver $500,000500% Value in the form of displaced costs Over $100,000100% Membership fees10s of $1,000s 50%30%15%5%1% Thanks to guidance from strategists in CSB’s network, we located in Shanghai instead of Guangzhou – and staffed effectively During our “Stall Points” onsite workshop, we identified three faulty assumptions about our core market that caused our growth stall; our revenue growth rebounded to 20% more than our industry median CSB helped our M&A team win a deal with a bid $10 million less than the highest bidder CSB helped us re-allocate resources from one new business to a different one with $3 million more in NPV CSB’s trigger- based planning tactic saved us $150,000 in planning costs What percentage of CSB members realize this level of ROI? ROI How? What? How Much?

CSB Displaces the Cost of Substitute Services Industry Roundtables: Focused discussions with industry peers on critical issues Cost of sending staff to an industry conference……………………......……..$5,000 Know What Really MattersBe Ready to Lead your PeersKnow What to Do—NOW and SOON CSB Insighter: Daily alerts on what you must know and do about emerging trends Research database subscription fee…...$5,000 HBR Author Consultations: Interact live with CSB’s co-author of the Harvard Business Review’s article on growth stalls Cost of a consultant facilitating a 1-day workshop with the executive team $5,000 Force of Ideas Newsletter: Highly- advanced concepts to help you get years ahead of competitors Cost of consultant time over one year to produce monthly newsletters $40,000 Peer Briefs: Summaries of pressing issues your cross-functional colleagues are addressing. Value of your time needed to gather and analyze the issues… $1,500 Leadership Profiles: Video snippets of prominent strategists highlighting the keys to their success. Value of your time needed to find and interview 5 leading strategists… $1,000 e-Learning Modules: On-demand access to best practices from leading firms Shared cost of commissioning 2 major studies on strategy and M&A (100 participating companies)……… $45,000 Business Impact Diagnostic: Diagnostic that captures your peer departments’ opinions of your group’s strengths and weaknesses Value of your time needed to survey colleagues and analyze the findings………………………...$4,000 Live Meetings: Live meetings featuring rich interaction with peer strategists to vet your ideas and review proven best practices Cost of sending one team member to an executive education course……………...$10,000 Strategy Group Benchmarks: Benchmarking services to compare your team to other leading strategy teams Shared cost of commissioning a benchmarking survey (100 participating companies).…...$8,000 Crisis Reaction Portal: A bundled set of services that positions you to sense and respond to threats and opportunities Cost of a 3-month consulting engagement on responding to the crisis………………..….$450,000 Cost Savings Resource Center: A support center with fast-acting, proven cost-cutting approaches Cost of a 3-month consulting engagement on reducing the cost base…… $450,000 Consultant Optimization Portal: Consultant reviews that preempt the need for consultants and give you negotiating leverage Value of your time soliciting consultant reviews from 100 other strategists…………………....$7,500 Platinum Rolodex: Instant, online access to 1,000+ strategists at peer organizations. Ask pressing questions and get smart answers. Value of your time locating 10 peer strategists to speak with across the year………….....……..$750 Early Findings on Overcoming Strategic Blind Spots: Early implications of our 2009 research on identifying hidden gaps and boosting the potential of related business units and products. Cost of a consultant facilitating a 1-day workshop with the executive team……………… $5,000