Enterprise2.0 ארגז הכלים לארגון בעולם משתנה

Web 2.0 מסמל תשתית חדשה לשיתוף מידע

תשתית שמעבירה את הדגש מהאינדיבידואל אל הקבוצה

Harnessing collective intelligence – גיוס "כוח חשיבה" קבוצתי. Wisdom of the crowd – דמוקרטיזציה של תהליכים. The web as a platforms – אפליקציות רשת, והאינטראקציות והמידע שעוברים בהן הופכים לתשתית עבור אפליקציות אחרות.

בגלל שאפליקציות Web2.0 ממוקדות בתקשורת בין-אישית, הן מכונות Social Software או Social Media.

אפליקציות Web2.0 מוכרות

בלוגים

וויקי

Social Bookmarking

רשתות חברתיות

כל אלה (בוריאציות כאלה ואחרות) מסוגלים להביא לשינוי אמיתי בתוך הארגון.

דוגמאות לאפליקציות Web2.0 בארגון

רשתות חברתיות פנים-ארגוניות

פורטל שמשלב תוכן מובנה עם תוכן עובדים (בלוגים)

פורטל ממוקד שיתוף מידע

פורטל מבוסס וויקי

סיעור מוחות ארגוני

היתרונות לארגון

Knowledge Management Enable cross-corporate flow of knowledge Grasp on unstructured information Catch up with current trends Connect employees with shared fields of interest

Search The social layer assists search engines to provide more relevant search results.

Internal Communication Moving employees back to the Intranet Keep employees aligned around corporate messages Giving employees a voice Employee engagement Create a sense of community

Innovation Expending innovation outside the R&D departments Encouraging collaborative thinking

HR Retain and recruit high performing employees

Case Studies

P&G improved R&D productivity “…the CEO declared that by the end of 2010, 50% of the R&D efforts would be successful thus increasing productivity by 30%. In order to pull this off, the CEO turned outside the organization for help. That is to say, he turned to Web 2.0 tools for help and gain access to the millions of potential contributors. …The result? More than 35% of the ideas now come from outside the R&D department and productivity has soared 60%. Almost 80% of the product launches are successful as compared to 30% for the industry.” (Dr. Todd Stephens, Social Software expert, AT&T)

IBM improved customers relations and employee productivity “Social computing has helped IBM become more approachable to customers, and more innovative. A lot of customers interact with specific Lotus bloggers, asking about features of Lotus products, giving feedback on how to improve and features they would like to see. IBM pays attention to this, and a lot of those suggestions do make it into the products. Social computing also contributes to employee productivity by increasing mutual synergy.” (John Rooney, head of the Technology Innovation Team in IBM)

Salesforce.com develop new feature with customers in 2006, the company hit on a solution: IdeaExchange, a groundswell application that enables customers not only to suggest feature ideas but to vote on them, with the most popular ideas eventually floating to the top of the list, while the less popular ones drift away. The application has been a huge success. Thanks to it, Salesforce.com was able to ship four new releases in 2007, in contrast to only two the year before. And recent releases now contain three times as many new features as in previous years. (MIT Sloan)

AT&T increased employee’s engagement “Our collaborative team and intranet environment expanded to 28,000 sites. The social software emerged as one of the favorite communication mediums where the wiki pages exceeded 2,500 and we had over 200 blogs. All of this was accomplished in just over 6 months while the company went through a major reorganization. (Dr. Todd Stephens, Social Software expert, AT&T)

BT is prepared for next generation employees “As well as meeting the needs of today’s workforce, we are mindful of the needs of those entering the workforce over the coming years – so called Generation Y – for whom this technology is second nature and an important part of how they interact and manage their time. The extent to which a company adopts user generated tools is bound to become a barometer of company culture for those looking for suitable employment in the future” (Richard Dennison, Knowledge Management Architect, BT)

A bit about Blink

Our services Enterprise2.0 research and assessment. Web / Enterprise2.0 strategy. Enterprise2.0 / Web2.0 tools development and design. Online PR

בין לקוחותינו

Blink ( Address: 7 Bejerano Brothers, Ramat Gan Phone: Fax:

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