Copywriting Tactics

Sell Be creative and cleaver Be creative and cleaver NEVER overshadow the prime purpose of the ad… NEVER overshadow the prime purpose of the ad… Product – sell, communicate.. Product – sell, communicate..

Honesty Dramatize, elaborate Dramatize, elaborate Never overrate or overstate Never overrate or overstate

Benefits and Values Evaluate your product Evaluate your product Translate benefits into values the customer can identify with Translate benefits into values the customer can identify with What does the product do for the customer? What does the product do for the customer?

Don’t be shy Ask for the order Ask for the order

Supplementary tips Use Humor Use Humor Appeal to emotional needs Appeal to emotional needs Remember greed Remember greed Avoid clichés Avoid clichés Fast turnover Fast turnover Fast service Fast service Outstanding quality Outstanding quality