CCT 300: Critical Analysis of Media Class 10: Web 2.0

Internet Survey Results You people are addicted (5.7 hours/day!) and concerned about it Privacy, trust in information, dependence/time consumption most problematic Communication with friends and information gathering most valuable You people are addicted (5.7 hours/day!) and concerned about it Privacy, trust in information, dependence/time consumption most problematic Communication with friends and information gathering most valuable

Services Used MSN Messenger Google Hotmail Youtube Facebook Wikipedia Bittorrent MSN Messenger Google Hotmail Youtube Facebook Wikipedia Bittorrent

Web 2.0 What does this even mean? What in the previous list would qualify? What does this even mean? What in the previous list would qualify?

Web 1.0 Web pages as simple publication - “brochureware” Static content, little to no community building or input Web pages as simple publication - “brochureware” Static content, little to no community building or input

1.0 -> 2.0 Introduction of community and data management systems Leveraging power of social networks Data-driven content - dynamic page creation Data manipulation and creation by users Democratic, open-source generally Introduction of community and data management systems Leveraging power of social networks Data-driven content - dynamic page creation Data manipulation and creation by users Democratic, open-source generally

Web-based Forums A resuscitation of BBS and Usenet Communities of interest built around particular topics, areas of interest Examples? A resuscitation of BBS and Usenet Communities of interest built around particular topics, areas of interest Examples?

Example: Craigslist (mostly) free space want ads “don’t be evil” approach, similar to Google - community of trust, simple functional interface, paid ads in major markets (mostly for quality control, and at user’s request) (mostly) free space want ads “don’t be evil” approach, similar to Google - community of trust, simple functional interface, paid ads in major markets (mostly for quality control, and at user’s request)

Wikis Collaborative writing and editing of material Wikipedia as gold standard, but also effective for more localized communities of practice Other examples? Collaborative writing and editing of material Wikipedia as gold standard, but also effective for more localized communities of practice Other examples?

Blogs Personal webpage driven by content management system for ease of use/updating Cheap platform for personal expression Communities of interest build through link exchanges, trackbacks Examples? Personal webpage driven by content management system for ease of use/updating Cheap platform for personal expression Communities of interest build through link exchanges, trackbacks Examples?

Folksonomies Collaborative tagging and categorization of materials Tags and categories develop organically through community input Services like Technorati enable sharing, searching on tags Collaborative tagging and categorization of materials Tags and categories develop organically through community input Services like Technorati enable sharing, searching on tags

Collaborative Favourites/Bookmarks Shared items/pages of interest Services such as Digg, Del.icio.us, Reddit, Fark, many others become ways of tracking commonly bookmarked items Increasing popularity - but too many options? Shared items/pages of interest Services such as Digg, Del.icio.us, Reddit, Fark, many others become ways of tracking commonly bookmarked items Increasing popularity - but too many options?

Photo sharing Sharing of photo albums, often with annotations, notes Control of publication - publication to friends only or wide publication Flickr, Picassa, (too?) many others Local example: BubbleShare Sharing of photo albums, often with annotations, notes Control of publication - publication to friends only or wide publication Flickr, Picassa, (too?) many others Local example: BubbleShare

File Sharing Peer-to-peer networks to trade files (all legal ones, I’m sure…) Community effect - learning about files shared by others Audiogalaxy eulogy Peer-to-peer networks to trade files (all legal ones, I’m sure…) Community effect - learning about files shared by others Audiogalaxy eulogy

Podcasting Downloadable audio broadcasts, related (but not necessarily tied) to popularlity of iPod Itunes integration - a central repository for podcasting Downloadable audio broadcasts, related (but not necessarily tied) to popularlity of iPod Itunes integration - a central repository for podcasting

Video Sharing User-driven shared video services like YouTube, Google Video (others?) (Increasingly) amateur content -some with surprisingly sizeable audiences Exposure driven by user rankings Easily leveraged by blogs/wikis as embedded media, easily shared User-driven shared video services like YouTube, Google Video (others?) (Increasingly) amateur content -some with surprisingly sizeable audiences Exposure driven by user rankings Easily leveraged by blogs/wikis as embedded media, easily shared

(Some) Games Which games? Multiplayer games - building of community around game play Examples? Which games? Multiplayer games - building of community around game play Examples?

Social Networking Building communities of friends by school, community, interests, etc. Builds FOAF networks Shared profiles with some privacy restrictions (e.g., keeping phone, IM to friend networks Examples? Building communities of friends by school, community, interests, etc. Builds FOAF networks Shared profiles with some privacy restrictions (e.g., keeping phone, IM to friend networks Examples?

Examples: Orkut and Facebook Orkut (Google experiment) - FOAF spam and a strange Brazilian takeover - now kind of useless…alas. Facebook - Ivy league roots, now broader audience Facebook news feed - all actions of friends relayed - privacy concerns? Orkut (Google experiment) - FOAF spam and a strange Brazilian takeover - now kind of useless…alas. Facebook - Ivy league roots, now broader audience Facebook news feed - all actions of friends relayed - privacy concerns?

Uses of 2.0: Google’s Tools Search itself - not so much (although the ads, more so) Customizable home page - user defined portal Google Earth/Maps - esp. with open APIs Google Docs/Sheets Search itself - not so much (although the ads, more so) Customizable home page - user defined portal Google Earth/Maps - esp. with open APIs Google Docs/Sheets

Uses of 2.0: WOM Word of mouth marketing - leveraging social networks to get information out Targets innovators, early adopters - opinion leaders in communities The Marqui controversy Word of mouth marketing - leveraging social networks to get information out Targets innovators, early adopters - opinion leaders in communities The Marqui controversy

Uses of 2.0: ChangeThis Distributor of thought-provoking “manifestos”, mostly around business/technology issues Potential authors propose topics, community comments and votes for particular manifestos to be made Author provides material, ChangeThis provides design work to make compelling visual presentation Distributor of thought-provoking “manifestos”, mostly around business/technology issues Potential authors propose topics, community comments and votes for particular manifestos to be made Author provides material, ChangeThis provides design work to make compelling visual presentation

Uses of 2.0: Netroots Trippi article - use of 2.0 services to build activist network for 2004 Howard Dean campaign Didn’t work out as planned - why? 2006 netroots campaigns - more effective - why? Example: interesting use of googlebombing Trippi article - use of 2.0 services to build activist network for 2004 Howard Dean campaign Didn’t work out as planned - why? 2006 netroots campaigns - more effective - why? Example: interesting use of googlebombing

Next Week A closing bit on information vs. creativity age Next week labs: group work and support for final project (only 2 weeks away!) A closing bit on information vs. creativity age Next week labs: group work and support for final project (only 2 weeks away!)