Anno 2005/2006 Moscatelli Arianna Paoletti Sabrina Sonaglia Monica

In 1930, Aristide Merloni founded Industrie Merloni in Albacina, on the outskirts of Fabriano. Business was initially concentrated on the production of weigh scales and subsequently diversified into liquid gas cylinders and hot water heaters.

Is one of the top three manufactures in the european white goods industry Mission To create to make products, services and people better

1975 incorporation of Merloni Elettrodomestici 1987 listing on the Milan Stock Exchange 1987 acquisition of Indesit 2005 Merloni Elettrodomestici becomes Indesit Company 18 its production facilities in Europe and elsewhere 22 its commercial establishments throughout the world 1930 incorporation of Industrie Merloni its employes 2 the main brands, Ariston and Indesit 3 the main regional brands: Hotpoint, Scholtès, Stinol

They have changed their name from Merloni Elettrodomestici to Indesit Company. But this is far more than a name change. It is an expression of their excitement about the future. They try to deliver improvements for their custumers, investors, partners and employees.

A brand is a symbol that distinguishes a product made by one firm from the others. It is crucial for the consumers. Through brands they can go back to the product and to the producer. The choice of brands is strongly influenced by the consumers’ trust.

Company have two main brands : ARISTON INDESIT

Ariston is the Company's "historic" brand. From the 1960s to date, the graphic evolution of the brand has portrayed the growth and awareness of the appliances it represents. These days, Ariston is the market leader for built-in appliances and is also ranked among the top players for free standing installations

To became part of everyday life by taking care of consumers, offering them domestic appliances and giving their homes an elegant touch of design. Ariston appliances are designed to guarantee quality and performance; they work in total safety and silence in order to accommodate all needs. “So you can work, spend time with the family, live without worries and have all the time in the world for…a good time!”

This brand was coined in a period marked by strong dynamism, and it stands out from the rest thanks to the simplicity and strength of the message. Indesit stands for originality and convenience; it is present in 36 countries throughout the world and 350 million people are aware of its existence. 1998

Indesit is a brand that creates efficient products and innovative solutions to make life easier. Indesit is concentrated on your free time, by supporting and sponsoring not only cinema and music, but sporting events too. “We can say, more confidently every day: We work, you play!”

Form and function are Indesit and Ariston. These appliances completely transform the concept of design. WASHER DRYERS HOOD OVEN DISHWASHER WASHING MACHINES ELECTRICALDRYERS ELECTRICAL DRYERS MICROWAVE OVEN FREEZER HOB KITCHENREFRIGERATOR

To get the right message to the right people at right time !

Today ad is based on MARKETING: is the practice of identifying, anticipating and satisfying the consumers’ demands. In order to survive in a competitive business world, companies need to be able to identify the customers’ present and future needs, and to provide the goods and services that can fulfill these needs.

Indesit doesn’t allow to buy and pay on-line. Indesit products can be bought directly in authorized shops.

The Indesit Company Quality System is at the heart of Indesit Company’s success. It is based on some guidelines that have enabled the Company to achieve an excellent quality, particularly from the point of view of customer satisfaction. They are: 1. Quality is the willingness and the capacity to achieve new goals and develop new projects 2. Quality is responsibility, personal commitment, co- ordination and support by the Management and all function heads

3.Quality is the involvement of all business functions and the enterprise as a whole 4.Quality is constant measurement, analysis and improvement 5.Quality is constantly asking: are we improving? what are we doing to improve? 6.Quality is sensitivity to the market and customers' needs

To get closer to our customers we have created a capillary assistance network providing a service, characterized by the professionalism and courtesy of our engineers. Services like spare parts assistance, our vast range of accessories and direct contact with customers, allow us to help at any time all customers’ requirements.

Quality, Price and Service are means that determine a company competitiveness in the market. In the appliances sector, two potential competitors could be: Indesit Company and Miele. Miele is a German company of high quality domestic appliances and commercial equipments. It was founded in 1899 by Carl Miele.

Over the years Indesit Company has developed a corporate culture and policy regarding the territory and its resources, through the search for innovative design solutions and reduced environmental impact. Both inside the company and in its relationships with external stakeholders, Indesit Company provides informations and raises awareness to reduce environmental problems.

Indesit Company combines economic development with social progress by focusing on optimum resources management, to create a social and an environmental value as well. The 2004 Sustainability Report carries forward the integration process between social aspects and intangible assets; the real value of an enterprise stays in development processes, that involve human resources, value of brands, levels of client and supplier satisfaction, and capacity to operate with total respect of the environment.

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