Outline The language of advertising Copywriting for print Radio copywriting Television copywriting Writing for the Web Chapter 12 Copywriting.

Slides:

Advertisements

Similar presentations

1 © 2009 South-Western, a part of Cengage Learning Chapter 12 Copywriting PPT 12-1.

Advertisements

Chapter 15 Promotion Strategies: Advertising. Chapter Outline The Role of Advertising Patterns of Advertising Expenditures Advertising and Regulations.

Advertising & Copy Development Workshops

Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter Copywriting.

Part 4: Effective Advertising Messages Chapter 13

The Creative and Message Strategy

MCD 1073 PRINCIPLES OF ADVERTISING

1 Copywriting Matakuliah: G0492 / English for Advertising Tahun: 2005/2006 oCopywriting for Print oHow to Write Radio Copy oHow to Write Television Copy.

Creating Broadcast Advertising

Chapter nine Creative Strategy and the Creative Process McGraw-Hill/Irwin Essentials of Contemporary Advertising Copyright © 2007 The McGraw-Hill Companies,

Advertising and Public Relations Chapter Definition Advertising  Any paid form of nonpersonal presentation and promotion of ideas, goods, or.

Think and Answer Now: Would you think twice about buying this product after viewing this advertisement? Read the Main Idea on slide 3 Objective: Advertising.

Creative Execution: Art and Copy Chapter 09 McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved.

Muhammad Waqas Print and Out-of-Home Media Lecture 19.

Copywriting. THE LANGUAGE OF COPYWRITING CopywriterNamesWriting StyleEffective Copy.

GCSE Media Studies. Task 1 Key concepts- Genre and Media language Define what a quiz show is? Where it started and how it is broadcasted now? Discuss.

Chapter 14.1 Introduction to Business and Marketing

Copywriting (Continued)

Radio and Television Lecture 4 © 2013 SAGE Publications, Inc.

Part 4: Principles: Creativity and Breakthrough Advertising

Copyright © 2006 Thomson Business and Economics. All rights reserved. Chapter 12 Copywriting.

6-1 Copyright © 2009 Pearson Education Canada CHAPTER 6 Design, Layout, and Production.

Advertising campaigns Using SOAPSTONE, EPL, and style, you will be tasked with coming up with an advertising campaign.

Developing Media Plans n Market Analysis n Establishing Media Objectives n Developing Media Strategies –Select the media mix –Determine the target market.

Chapter 9 Print Media Outline Print media Newspapers Magazines

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 7.

Muhammad Waqas Copywriting Lecture 23. Muhammad Waqas Recap I.The Internet II.Internet Advertising III. Advertising IV.Alternative and New Media.

Creative Tactics Decisions

Essential Elements of Advertising

Media Literacy.

3-*** Split Run Tests Blind Headlines 14-2.

Chapter 13 Design and Production

Wells, Moriarty, Burnett & Lwin - Xth EditionADVERTISING Principles and Effective IMC Practice1 Copywriting Part 4: Effective Advertising Messages Chapter.

© 2006 Pearson Education Canada Inc. 6.1 Canadian Advertising in Action Chapter 6 Design, Layout, and Production.

Copyright © 2006 Thomson Business and Economics. All rights reserved. Chapter 12 Copywriting.

Chapter Thirteen Copywriting. Prentice Hall, © The person who shapes and sculpts the words in an advertisement is called the: a) Media planner.

Read to Learn Define advertising. List types of media that businesses use to reach potential customers.

Chapter Nine Creative Execution: Art and Copy

Student activities The tasks include concepts we dealt with during the presentation. Please feel free to do as much as possible.

BUSINESS 8 Chapter 14 vocab. Direct – mail advertising Consists of ads sent by mail to people’s homes.

Copywriting and Design. Advertising Writing Style Copy should be as simple as possible Should have a clear focus and try to convey only one selling point.

Types of advertising media

Promotional Mix Written by: Stacy Orr and Cheryl Tays GACTAE Resource Network.

NARFE Chapter and Federation Public Relations “Making it work” NARFE Chapter and Federation Public Relations “Making it work”

Planning an advert Lucia Siliprandi. THE ADVERT WHAT IS IT? It’s an announcement composed of text and images in a newspaper, magazine, on television,

1 Script and Story board Matakuliah: G0492 / English for Advertising Tahun: 2005/2006.

Part 4: Effective Advertising Messages Chapter 13

Advertising An Element of Promotion Lesson Objectives Explain the concept and purpose of advertising Identify the types of advertising media Discuss.

Bell Ringer Have you ever heard of the Microsoft X Box? How did you hear about it?

4.01Exemplify advertising. What is advertising? Any non-personal paid form of communication designed to inform, persuade, or remind customers about a.

Part 3 Practice: Developing Breakthrough Ideas in the Digital Age Copyright © 2015 Pearson Education, Inc. publishing as Prentice Hall.

Section 19.1 Advertising Media Chapter 19 advertising Section 19.2 Media Rates.

Chapter 15 Promotion Strategies. Chapter Outline The Role of Advertising Patterns of Advertising Expenditures Advertising and Regulations Advertising.

ADVERTISING NOTES. company or individual that pays to advertise a product or message SPONSOR.

Literary Genres are a category or certain kind of literature or writing. These categories are identified by examining the characteristics of each piece.

Advertising Medias Chapter 1.6. Media TypeAdvantagesLimitations Newspapers Timeliness; good local market coverage; high believability Short life; poor.

Media Planning and strategy

6.02 Exemplify advertising

Editing There are different kind of editing in media industry :

Ground Rules Come for lecture IN time.

Chapter 13 Copywriting: The Language of Advertising

Types of Ads Advantages Disadvantages Newspapers Magazines Radio TV

Chapter 12 Copywriting Five types of ads in which words are crucial:

UNIT 2 EXPANDING THE BASICS

MEDIA Literature book pg. 10.

Ch. 14 Advertising 14.1 Advertising Media.

Advertising December 9, 2016 Section 19.1.

Creative Execution: Art and Copy

Chapter 6 Creative Development

Presentation transcript:

Outline The language of advertising Copywriting for print Radio copywriting Television copywriting Writing for the Web Chapter 12 Copywriting

Chapter 12: Copywriting2 The copywriter Advertising style –Tone of voice –Grammar –“Adese” Copywriting: The Language of Advertising

Chapter 12: Copywriting3 Copy elements –How to write headlines –How to write other display copy –How to write body copy Copywriting for Print

Chapter 12: Copywriting4 Print media requirements –Newspapers –Magazines –Directories –Posters and outdoor advertising –Product literature Copywriting for Print

Chapter 12: Copywriting5 How to Write Radio Copy Characteristics of radio copy –Conversational style –Theater of the mind Tools of radio copywriting –Voice –Music –Sound effects Radio commercial planning

Chapter 12: Copywriting6 How to Write Television Copy Characteristics of television copy The tools of television copywriting –Video –Audio –Other TV tools

Chapter 12: Copywriting7 How to Write Television Copy Planning the TV commercial: scripts and story boards –Key TV decisions Length Number of scenes Key frame

Chapter 12: Copywriting8 Writing for the Web Banners Web ads Other web formats