Inside the insights of the State Diagram. Inside the insights of State Diagram: Brand Dynamics CHALLENGE: HOW TO BUILD THE NYU CS COMMUNITY Material based.

Slides:

Advertisements

Similar presentations

Want to learn? Join our Creative teams and develop concepts together! Want to use ? Find THE WINNING concept for you or order one! WE PRESENT.

Advertisements

APICS Conferences Presented by APICS and the APICS Foundation.

Presented by Amanda Groover Oct. 16 th, MBA- Marketing from Ashford University BBA- Management from University of North GA Previous Work Experience:

FirmSCALEFirmSCALE Business is action-oriented. The Meaning FIRM = “business enterprise” (or “strong”, “solid”) SCALE = “measurement system” (or “size”)

Chapter 6 Recruiting and labor markets

Dunedin Chamber of Commerce Social Media & Marketing For Your Business September 23, 2009.

How to Use Social Networking to Help Job Seekers By: Wendy Jo Moyer, WORKFORCE CENTRAL FLORIDA and Candace Moody, WorkSource.

Social Networks & Recruitment. 2 What is Social Media Marketing? Knowing how to use the best and most innovative social tools in order to effectively.

Getting Linked on LinkedIn 2010 LaTasha Johnson Trainer/Employer Representative.

How to gain traffic and exposure using LinkedIn. LinkedIn is first a networking tool. The principle of networking is to give without expecting something.

Social Media & the Enterprise, Part 1 Social Media 101 An Introduction to User-Driven Communities & Content for Business Leaders Presented by Sean Gallagher.

Societies beyond the borders: the new media paradigm To be digital or not to be digital? That’s no longer the question.

Copyright © 2014 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education.

+ The Business of Social Media. + Traditional Media Content Production One to Many Communication Performance / Talent Distribution Promotion and Marketing.

Interspire Website Publisher (Formerly Interspire ArticleLive)

Social Networking – The Ways and Means Rosey Broderick May 2011.

Online PR Srba Jovanović International Public Relations Association – IPRA Board member.

Marketing Recruiting Using Today’s tools for Attracting Talent.

ABOUT US WHO WE ARE WE ARE YOUR OUTSOURCED DIGITAL MARKETING DEPARTMENT We are a Full Digital Marketing Agency headquartered in London, United Kingdom.

Mary Lai MBA, BSc(Hon) Jack Lam MSc(E-Commerce), BEng(Hon), Chartered Certified E-Commerce Consultant,

Buyer Advertising & UMass Boston Navigating the Changing Landscape of Recruitment Communications Presented to: November 18, 2014.

At Borsodi, we have our sights set on brand innovation and becoming the first choice to our customers and consumers. We hire the best talent and then provide.

Making Money Online Affiliate Marketing And Drop Shipping.

Marketing Management, 13th ed

Regional Innovation Ecosystem Platform Panagiotis Tsarchopoulos URENIO Research.

Branding 101 “Branding is More than a Pretty Logo and Catchy Tagline”

Lesson 4 : Chapter 4 Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps Copyright © 2014 Pearson Education, Inc.

Taking care of business

What’s Your Digital Marketing Strategy?. What is Digital Marketing? Computers Tablets Phones Social networks Traditional (Radio, TV) Ease of use.

Using LinkedIn to Build Business Presented by: Mandy Boyle SEO Manager.

Jen Bakewell Children’s and Youth Librarian Matthew Jelfs Business Advice Officer Business Insight Birmingham Libraries 2.0.

1 Edward Jacobs Design 1 Establishing the Online presence of the brand Eddie/Mishkenot The Website as a channel for generating new leads and potential.

Influence of Social Media

BYU J. Kelly Flanagan Chief Information Officer Brigham Young University.

Network Comparison Week 2 Assignment – EDLD 5362 ET8012 Laura J. Lopez.

Rmmasterclass.ie

Chapter 17 Direct and Online Marketing: Building Direct Customer Relationships.

IABNZ presents… Social Media Marketing October representing NZ's fastest growing and exciting industry 1.

Copyright © 2012 McGraw-Hill Companies, Inc., All right reversed McGraw-Hill/Irwin 15 The Internet and Interactive Media.

Creating Brand Equity.

Redefining Your Recruiting Strategy Planning for Future Trends.

The Top 100 Online Resources for Business Growth A guide for business and marketing professionals to some of the most popular resources on the web for.

ABCN… the missing piece. Why E-Business Makes Sense for Our Industry David Brensilber.

Incorporating Social Media Into Your Everyday Recruiting Activities It’s about connections not sales! Chicago NPA Meeting August 2010.

CFA Institute Career Services. Career Services │ 2 CFASSD- General Overview of Resources.

The Social Network.  Social Network Concepts  Types of the Social Network  Users and Providers of the Social Network  The Social Network and its Use.

SOCIAL NETWORKING FOR JOB SEEKERS CANDACE MOODY, WORKSOURCE JACKSONVILLE.

Educar Pegar Volar Pritt Educational Project in the Social Networks April 2012.

What can Social Media do for You? Presented by Jon George, M.D. FIT, Interventional Council Emily Zeigenfuse Sr. Specialist, Corporate Communications American.

Generating Leads through Social Networking

We help startups & companies to create great Web Interface, Brand & Web/iOS apps Designs Where Creativity knows no limits...

Communicating with Today’s Consumer Nevada Commission on Tourism.

SEO (Search Engine Optimization/Marketing) Linked In & The Small Business Presented by Leslie Collymore of Advanced.

1 PRODUCT MEANING & DESIGN. BRAND ACTIVATION Brand activation may be linked to: 2 COMPANY OTHER BRANDS 3 RD PARTY SOURCES EVENTS BRAND AMBASSADORS CHARACTERS.

E-commerce: Digital Markets, Digital Goods

Chapter 8 Copyright © 2015 Pearson Education.

HFMA Chapter Toolkit Aligned with the Early Careerist Task Force Related Toolkits Social Media Overview Social Media LinkedIn Groups Social Media Twitter.

CMS Trends Petr Palas. WHICH OF YOU LIKE THE TERM “WEB ENGAGEMENT MANAGEMENT”?

Affordable Web Design New York: [CgColors]] Ecommerce Store Design Mobile Apps Developing SEO Marketing PPC Management.

2.1 CUSTOMER-BASED BRAND EQUITY CUSTOMER-BASED BRAND EQUITY.

What we will cover Introduction To Social Media Turn your Linkedin Connections into Gold Additional Resources Next Steps.

Recruiter Day May 4, 2011 Roxanne Hori Associate Dean Career Management & Corporate Partnerships.

Anatomy of Social Media Translation Gene Schriver.

Website Designing and Development Company - Creative Biz Solution We are fastest growing Delhi based Web Design Company. We provide services like Website.

Chapter 15 The Internet: Digital and Social Media

PARTNER WITH MIDDLE EAST SPECIAL EVENT & EXHIBITION SHOW

Dunedin Chamber of Commerce Social Media & Marketing For Your Business

How to Use Social Networking to Help Job Seekers

marketing in a web 2.0 world

Presentation transcript:

Inside the insights of the State Diagram. Inside the insights of State Diagram: Brand Dynamics CHALLENGE: HOW TO BUILD THE NYU CS COMMUNITY Material based on the site

Experience on demand Web site Mobile site

Third part references Friends Blogs Communities Testimonials

Protagonist (it is the fuel) Yes, we can Just do it Impossible is nothing

Tools Searchable SEO SEM Price comparison tools Category comparing features

e-Commerce e-shop e-retail (amazon…) P2P (e-bay) P2P sales social networks affiliates

CREATIVE IDEA Brand Dynamics Map BRAND MESSAGE SALES

State Diagram PRESENCE RELEVANCE PERFORMANCE ADVANTAGE BOUNDING Material based on the site

PRESENCE Presence - Active familiarity based on past trial, saliency or knowledge of brand promise

RELEVANCE Relevance - Relevant to consumer's needs, in the right price range or in consideration set

PERFORMANCE Performance - Felt to deliver acceptable product performance and is on the consumer's short-list

ADVANTAGE Advantage - Felt to have an emotional or rational advantage over other brands in the category

BOUNDING Bonding - Rational and emotional attachments to the brand to the exclusion of most other brands

Challenge: how can we build a CS NYU Community

Community main objectives Create a space for students, teachers, former students and market professionals to help students to understand and identify professional market opportunities Open communication channels with labor supply (professional communities, insurance headhunter, areas of HR businesses, etc.)

NYU – CS COMMUNITY Innovative Interface Ning Prototype FACEBOOK Community Profiles Publications APP Articles LINKEDIN Community Profiles Publications APP Articles MOBILE Mobile site Profiles Messages CORPORATE RH departments Head-hunters Job opportunities

NYU – CS COMMUNITY Innovative Interface Ning Prototype FACEBOOK Community Profiles Publications APP Articles LINKEDIN Community Profiles Publications APP Articles MOBILE Mobile site Profiles Messages CORPORATE RH departments Head-hunters Job opportunities 1º Group 3º Group 4º Group 5º Group 2º Group

DATA PROJECT Visits Members Frequency Origen Statistics 6º Group