An agent-mediated B2B marketplace University of Wollongong CSCI321 project Final Presentation Auction explanation.

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Presentation transcript:

An agent-mediated B2B marketplace University of Wollongong CSCI321 project Final Presentation Auction explanation

An agent-mediated B2B marketplace This project aims  Provide a online web service  A marketplace for enterprise to enterprise (B2B)  Provide a marketplace for sell and buy products or services  Autonomous Agent involve in every sellers and buyers to find suitable buyer or seller  The optimal value is given by user

B2B Marketplace What is B2B ? Business To Business. Relation between processes of different enterprises. Predominant are relation to suppliers, and customer relations to other enterprises like industrial consumers, retailers, banks

What is Marketplace It is a place for the all different kind of business to have their trading. B2B eMarketplace Internet based intermediaries using market mechanisms to mediate transactions between businesses.

Auction and negotiation technique Auction type  English  Japanese  Seal-bids

Technology Auction – bids win by the final price is reached  English auction Final highest price bidder win  Japanese auction Sellers increase price, last buyer remain win  Seal-bids The highest buyer bid win

Inside the Marketplace Advantage of Auction :  easy to implement  very fast to get the goal  widely acceptable  currently use by many parties like government and enterprise.

English auction / Japanese auction Ascending price. English auction – Final highest bidder wins Japanese auction - Last bidder remaining gets the good the buyer will normally set a reservation price for the item and then allow agent to control the actual auction process.

English Auction “Electronic Commerce 2002” David K., Jae L, Merrill W. H. Michael C., Int. edition, Prentice Hall p.358

Sealed bid auction Each bidder submits a sealed bid The agent wins if it has posted the highest bid and pay the value of that bid

Programming Language Java – Main Program use multi-thread Java Servlet & JSP – Web Input & Output Interface to communicate to Main Program

Design Overview

Question?