SINGAPORE SCHOOLS Strategic Planning Meeting – 29 April Resourcing for 21 st Century Learning: Multimodal for ‘Multinodal’ By Marina Ooi General Manager Schools & ELT Publishing Pearson Education, Singapore

21st Century Learning1

2 Resourcing for 21 st Century Learning: Multimodal for Multinodal 1. Challenges Faced viz Learner Profile 2. What is Multimodality 3. Reality Check - Reflect on Practice

21st Century Learning3 Challenges Faced viz Learner Profile 1

21st Century Learning4 Evolution of Generational Learning

21st Century Learning5 Generation M Multitask Multimedia Multimodal Digital Native Mobile Devices

21st Century Learning6 Brain Research Impacts on Learning Sleep Caffeine Culture Personality Air Temperature Hunger Multimodal for Multinodal Eg. Visual indexing

21st Century Learning7 RED BLUE GREEN YELLOW BLUE RED YELLOW GREEN BLUE GREEN RED YELLOW

21st Century Learning8 Active Learning

21st Century Learning9 Generation M Multitask Multimedia Multimodal Multinodal Variety & Differentiation makes 21 st Century Learner engagement possible

21st Century Learning10

21st Century Learning11 What is Multimodality? 2

21st Century Learning12 Michael Halliday’s Semiotic Resource Descriptions Visual Images Symbolic Data Music & Sound Linguistic (Language & Text) Digital Imagery Architecture & Space Mathematical Symbolism Movement & Gesture

21st Century Learning13 Case Study Read Text - Key Message Listen to Music & Sound Watch Gestures & Movement Look at Visual ‘Product Packaging’ Location & Space Audience Profile & Reaction Year/Context

21st Century Learning14 [1st Verse] She Was More Like A Beauty Queen From A Movie Scene I Said Don't Mind, But What Do You Mean I Am The One Who Will Dance On The Floor In The Round She Said I Am The One Who Will Dance On The Floor In The Round [2nd Verse] She Told Me Her Name Was Billie Jean, As She Caused A Scene Then Every Head Turned With Eyes That Dreamed Of Being The One Who Will Dance On The Floor In The Round [Bridge] People Always Told Me Be Careful Of What You Do And Don't Go Around Breaking Young Girls' Hearts And Mother Always Told Me Be Careful Of Who You Love And Be Careful Of What You Do 'Cause The Lie Becomes The Truth [Chorus] Billie Jean Is Not My Lover She's Just A Girl Who Claims That I Am The One But The Kid Is Not My Son She Says I Am The One, But The Kid Is Not My Son [3rd Verse] For Forty Days And Forty Nights The Law Was On Her Side But Who Can Stand When She's In Demand Her Schemes And Plans 'Cause We Danced On The Floor In The Round So Take My Strong Advice, Just Remember To Always Think Twice (Do Think Twice) [4th Verse] She Told My Baby We'd Danced 'Till Three Then She Looked At Me Then Showed A Photo My Baby Cried His Eyes Looked Like Mine Go On Dance On The Floor In The Round, Baby [Bridge] People Always Told Me Be Careful Of What You Do And Don't Go Around Breaking Young Girls' Hearts She Came And Stood Right By Me Then The Smell Of Sweet Perfume This Happened Much Too Soon She Called Me To Her Room [Chorus] Billie Jean Is Not My Lover She's Just A Girl Who Claims That I Am The One But The Kid Is Not My Son Billie Jean Is Not My Lover She's Just A Girl Who Claims That I Am The One But The Kid Is Not My Son She Says I Am The One, But The Kid Is Not My Son She Says I Am The One, But The Kid Is Not My Son Billie Jean Is Not My Lover She's Just A Girl Who Claims That I Am The One But The Kid Is Not My Son She Says I Am The One, But The Kid Is Not My Son She Says I Am The One, She Says He Is My Son She Says I Am The One Billie Jean Is Not My Lover Billie Jean Is Not My Lover Billie Jean Is Not My Lover Billie Jean Is Not My Lover Billie Jean by Micheal Jackson Thriller Album

21st Century Learning15 Facts Released Dec 1982 in Thriller Album Released in Jan 1983 as a Single with Short FilmShort Film March 1983 – Motown Live PerformanceMotown Live Performance Sold Out Standing Space Concert in Bucharest 1993Bucharest 30 th Anniversary Concert Madison Square GardenConcert 2001

21st Century Learning16 Product Architecture Billie Jean Lyrics Music Audio Original Single Version Promo Copy Props Short Films OriginalVersions Live Performances Event: Motown Concerts: Victory Bad Dangerous History etc

21st Century Learning17 Recognition of MJ’s Billie Jean 1984 Grammy Awards1984 Grammy Awards the song earned Jackson two of a record eight awards; Best R&B Song and Best R&B Male Vocal Performance.Best R&B SongBest R&B Male Vocal Performance Billboard Music Award for favorite dance/disco 12" LP, and the magazine's 1980's poll named "Billie Jean" as the "Black Single of the Decade.Billboard Music Award National Association of Recording MerchandisersNational Association of Recording Merchandisers Gift of Music award for best selling single in By 1989, the standard format single was certified platinum by the Recording Industry Association of America, for shipments of at least one million units.certifiedRecording Industry Association of America The digital sales of "Billie Jean" were certified gold in 2005, for shipments of at least 500,000 units.digital sales The total number of digital downloads of the song in the US, as of March 2009, stands at 864,000.

21st Century Learning18 MJ’s Credits credited with having transformed the music video from a promotional tool into an art form, with videos for his songs "Billie Jean", "Beat It" and "Thriller" making him the first African American artist to amass a strong crossover following on MTV.music videoBillie JeanBeat ItThrillerAfrican AmericancrossoverMTV With stage performances and music videos, Jackson popularized a number of physically complicated dance techniques, such as the robot and the moonwalk.robotmoonwalk His distinctive musical sound, vocal style and choreography has inspired numerous artists ranging in style from Pop, Contemporary R&B, Rock and Hip Hop music, while also breaking down cultural, racial and generational barriers.PopContemporary R&BRockHip Hop

21st Century Learning19 Significance of Billie Jean to MJBillie Jean Author of Lyric/Songwriter Musician Singer Dancer - MoonWalk Choreographer Record Producer Product Designer Businessman Passionate; Perfectionist; Creator- Innovator A Role Model for Multimodality!

21st Century Learning20 Reality Check 2323

21st Century Learning21 MJ’s ‘Syllabus’ Cycle Off the Wall Off the Wall (1979) – Working Day & Night; Don’t Stop Till You Get Enough Thriller Thriller (1982) – Billie Jean, Beat it, That Girl is Mine, Wanna Be Startin’ Somethin’ Bad Bad (1987) – Another Part Of Me, I Just Can't Stop Loving You, Bad, The Way You Make Me Feel, Dirty Diana, Smooth Criminal, Leave Me Alone, Liberian Girl Dangerous Dangerous (1991) Black Or White, In the Closet, Who Is It, Dangerous, Heal The World, Give in to Me, Will You Be There HIStoryHIStory (1995) Childhood, Scream, Earth Song, Stranger In Moscow, They Don't Care About Us, Tabloid Junkie, Money, Little Susie, D.S. Invincible (2001) – You Rock My World etc Number Ones (2003) – One More Chance This is it Promotes through appearances, Live Concerts, Short Films, marketing, etc Versioning, creative improvements made stay relevant over years

21st Century Learning22 Let’s Analyse… Your Homework! MJ’s Black or White Heal the World Earth Song

21st Century Learning23 Your Homework Read Text/Lyrics of Micheal Jackson’s three songs, ie. Black or White, Heal the World and Earth Song for Key Messages Listen to the Music Watch MJ’s in Video from YouTube if accessible Notice MJ’s ‘Packaging’ Location/Venue Search for all possible delivery formats Audience Year

21st Century Learning24 Title: MJ’s Multimodal ResourcesBlack & WhiteHeal the WorldHeal the World 1 Heal the World Heal the World 2 Earth Song Text/Language/Message/Theme Music/Sound Gesture/Movement Visual/Packaging Location/Space Audience Year

21st Century Learning25 Task: Design Call for Action/s for 2012 Work in groups for 30mins Present in 2mins Let’s Reflect & Work in Groups

21st Century Learning26 Analogy at Play Publishing Brand Country Syllabus Cycle Subjects Content = Text, Illustrations, Photos, Interactives, Videos, etc Design, Packaging, Format, etc Michael Jackson Albums Songs Theme, Lyrics, Music, Videos, Design, Packaging, Format, etc Girl Guides & Girl Scouts Country Locations Core Areas Themes, Content, Videos, Music, language Design, Packaging, Format, etc What made the difference? Multimodality? Is it new… not!

21st Century Learning27 Girl Guides/ Girl Scout Educational Programme ValuesSkillsLeadershipNon-formalGlobal Girl Guides/Girl Scouts Educational Programmes

21st Century Learning28 Analogy & Reflection for Group Work MJ = Girl Guides & Girl Scouts Albums = Programme Each Song = Core Areas with Key Messages Key Question: What are your challenge/s when promoting Girl Guiding and Girl Scouting in your in competition with other uniform groups/activity groups/youth organisation? – How do you ‘package’ to market Girl Guides/Girl Scouts now? How should it be in the future? – What is your current delivery modes/formats now? How will you deliver to attract/engage promote 21 st century learners?

21st Century Learning29 PLENARY 1 GROUP WORK Key Question: What are your challenge/s when promoting Girl Guiding and Girl Scouting in competition with other uniform groups/ activity groups/youth organisations? Sub-QuestionsTodayFuture ‘Packaging’ to promote Girl Guides and Girl Scouts Delivery modes/formats to engage

21st Century Learning30 Group Presentations: 3.20pm – 1 minutes each Plenary 2424

21st Century Learning31 To stay in touch Skype: Marina.Ooi Facebook: Marina Ooi