Enabling People and Organizations to Harness the Transformative Power of Technology

UBM TechWeb Strategy & Business Model Pg 2 Business Information Marketing-as-a-Service Education & Conferences Education & Conferences Training & Certification Training & Certification Research & Analytics Research & Analytics Websites, Events, Newsletters & Mags Websites, Events, Newsletters & Mags Media SolutionsMedia Solutions Lead LifecycleLead Lifecycle Exhibitions & SponsorshipsExhibitions & Sponsorships CommunitiesCommunities Content DevelopmentContent Development Custom SolutionsCustom Solutions 50% 50% Business Information Fuels Insights For Tech Decision Making

UBM TechWeb Enabling People and Organizations Harness the Power of Technology Pg 3

Core Markets, Core Buyers Where The Technology Growth Is Global IT spending forecast is $3.6 trillion in 2011, up 5.1 % from 2010 Federal IT market: total annual U.S. will surpass $116 billion by Telecom Services: spending forecast is $1.647 billion; up 3.4% from 2010 Global enterprise Web 2.0 market will reach $4.6 billion in Video game sales to reach $21.6 billion in N. A. by 2013 and $73.5 billion worldwide 4 CIOs and IT Professionals Government IT Decision Makers Software and Game Developers Web and Digital Professionals Line-of-Business Management Global Telecom and Communication Professionals 14.5 Million Decision Makers 1: Gartner Research, 1/11; 2: Market Research Media, 9/10 3: Forrester Research, 4/08; 4: Pricewaterhousecoopers, 2010 Pg 4

The UBM TechWeb Platform Pg 5 InformationWeek Business Technology Network UBM TechWeb Events Network Light Reading Communications Network UBM TechWeb Game Network Advanced Trading Bank Systems & Technology BYTE Dark Reading Dr. Dobbs Enterprise Efficiency InformationWeek Analytics InformationWeek Healthcare InformationWeek Global CIO InformationWeek Government InformationWeek SMB Insurance & Technology Internet Evolution Network Computing Plug Into The Cloud The CMO Site Wall Street & Technology Black Hat Cloud Connect Enterprise 2.0 Enterprise Connect GTEC HDI Conf & Expo No Jitter The BrainYard Web 2.0 Expo Web 2.0 Summit Ethernet Expo Heavy Reading Light Reading Asia Light Reading India Light Reading Cable Light Reading Europe Light Reading Insider Light Reading Live Light Reading Mobile Pyramid Research TelcoTV Tower Summit Gamasutra Game Developer Magazine GDC Online GDC Europe GDC China Game Advertising Online Game Career Guide Independent Games Festival Integrated Networks Anchored By Trusted Brands

Engaging Audiences Worldwide Monthly engagements with technology professionals Total registered user base Minutes spent on 180 websites by 6 million visitors monthly Attendees join 150+ face to face and online events annually Newsletter subscribers Webcast viewers Print subscribers Research report downloads annually million 4.5+ million 202 million 110,000 6 million 180, , ,000+ 4, ,000 Marketing programs delivered to over 450 technology clients Leads delivered annually Pg 6

Business Information and Decision Support Meet: VP & CTO, Services Company Pg 7 Source: Publisher’s Data, 2/2011 InformationWeek subscriber Attends Interop - face-to-face event and virtual event Downloads white paper and research from Digital Library Attends multiple webcasts Member of InformationWeek LinkedIn and follows Interop on FaceBook Business NeedDefine & SpecifyEvaluate & RecommendImplement & Manage

Business Information and Decision Support Meet: CTO, Global Communications Service Provider Pg 8 Source: Publisher’s Data, 2/2011 Light Reading.com Member InformationWeek Magazine Subscriber Attends Light Reading DPI Virtual Event Subscribes to Light Reading Mobile Daily & Weekly Newsletters Attends Light Reading Mobile Webinars hosted by Heavy Reading Analysts Business NeedDefine & SpecifyEvaluate & RecommendImplement & Manage

Business Information and Decision Support Meet: Game Industry Professionals in the $19 Billion Industry Pg 9 Source: Publisher’s Data, 2/2011 Producers, writers designers, artists, composers, publishers and game job functions like marketing, PR, and educators Attends the Games Developer Conference, independent Games Festival, Game Developer Choice Awards, GDC Europe, GDC Online, GDC China Subscribes to Game Developer Magazine Visits Gamasutra.com and Gama Network of sites and blogs Visits GDC Vault and views recorded content Business NeedDefine & SpecifyEvaluate & RecommendImplement & Manage

APPENDIX Market Slides: Pull as Needed

Marketing-as-a-Service A New B2B Marketing Model Custom Pub 1995 Custom Media 2000 Marketing Services 2005 MaaS 2010 Pg 11

Comprehensive Marketing-as-a-Service (MaaS) Audience Development Audience Acquisition Content Development Research and Analysis Demand Generation Lead Generation Creative and Design Event Management Video Production Expertise Across All Facets of Marketing Mission Design and deliver world-class integrated media and marketing programs – with measurable results Make marketers‘ job easier, with a well-defined, tested workflow – and a single point of accountability Pg 12

Headquartered in London, UK Traded on the London Stock Exchange (UBM.L) UBM enables professional people in more than 40 countries around the world to connect and engage with each other, with the markets they serve and with the information they need to succeed Employs over 6,000 people in 60 countries around the world UBM operates in five main business segments: o Events o Targeting, Distribution and Monitoring o Data Services o Online – Marketing Services o Print – Magazines CEO David Levin UBM TechWeb: Part of UBM UBM is a Global Live Media and B2B Communications, Marketing Services and Data Provider Property of UBM TechWeb all rights reserved Pg 13

About UBM Offices and Businesses Around The World Denotes UBM offices with more than 50 employees Property of UBM TechWeb all rights reserved Pg 14

About UBM UBM Asia UBM Aviation UBM Awards UBM Built Environment UBM Canon UBM Conferences UBM Connect UBM Electronics UBM Global Trade UBM Live UBM Medica UBM Studios UBM TechInsights UBM TechWeb Everything Channel PR Newswire RISI 17 Businesses Worldwide See appendix for overviews Property of UBM TechWeb all rights reserved Pg 15