“Business tomorrow” Tourism perspective Tourism Fiji (FIVB) Chairman Patrick Wong

Agenda Past performance 2007 Survival Mode How we are tracking 2008 Recovery Mode Future Business Strategic direction Investment & accountability Summary

Visitor Arrivals Update 2008 – 2007 VA & growth

Visitor Arrivals Update Jan – Oct 2008/ 2007 = +9.7% growth over 2007 Year to date

2009 Tourism Fiji targets Visitor arrivals = 600, 000 pax (5 % growth in Visitor arrivals) Australia visitor arrivals = 255,000 pax

Strategic Direction: Consolidation of traditional markets (Australia, NZ, USA, EEC) Pursue emerging markets China, India, rest of Asia and Eastern Europe countries Roll out of destination Fiji Branding PARTNERSHIP Internet marketing / E-commerce Niche marketing

Investment & Accountability Review of market performances on a 6 monthly basis Measurement of return on investment Redirection of funds if unutilised

Summary 2007 gross VA was -0.2% over 2006 Year to date arrivals show a growth by 9.2% VA target for 2009 = 600, 000 Strategy is about consolidation and growth through partnerships Tourism Fiji will be held accountable for funds

PATRICK WONG Vinaka