15. March. 2006 SKB, Ljubljana Achieving success.

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Presentation transcript:

15. March SKB, Ljubljana Achieving success

Introduction Get it right Main points Questions & Answers Introduction How real tangible business benefits were achieved for one of the top five Information Technology solution providers in the world using direct marketing call center services. How will you achieve success?

Get it right ! What – reason? How – execution? Where – target? When – timescale? Why – benefits?

Get it right - What Reason Support Business Partners Database update Market awareness Capitalise on growth increase pipeline generate sales

Get it right - How Execution Delivery roll out Telemarketing, Direct Mail & Event Support Multilingual management expertise use existing methodology mother tongue agents training local contact center reporting

Get it right - Where Target Within CEE full central eastern europe coverage ability to roll out in any country further if required

Get it right - When Timescales Roll out scalability very short lead times start mid 2005 carry on 2006

Get it right - Why Benefits Demand Generation Qualified Sales Leads Generate event attendees Market intelligence Market awareness ROI: 25:1

Business PartnersNominated Qualified Sales Leads11 BANT Direct Mail Fulfillment1,100 Event attendees18 Market intelligenceData base – profiling ROI : 25 1Internal standard Get it right - Benefits

Business PartnersNominated New - Rom (2) Slo (1) Hun (2) 17 completed across Slov (4), Pol (8), Hun (3); Cz (2) Qualified Sales Leads11 BANT (187 required) A = 214 B = 235 C = 228 D = 420 Direct Mail Fulfillment1,1003 Business Partners took this up Event attendees18 registrationsOption not taken Market intelligenceDatabase (competition) Over 158,000 records cleansed ROI : 25 1FANTASTIC ODLIĆNO A + B = 23,000 € C + D = 64,000 € Get it right - Benefits

Would you want to? Set up 19 campaigns? Manage 19 campaigns? Train 19 contact centers? Translate & check 19 scripts? Collate 19 reports? Take 19 times longer?

What How Where When Why Main Points PARTNER Empathy Expertise Coverage Flexibility Delivery CLIENT Reason Execution Target Timescale Benefit

Studio Moderna “We aim to be trusted advisors by supplying actionable information to our clients about their markets by working in partnership to achieve success”

Questions & Answers

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