Chapter 1 Digital Publishing Introduction Multimedia For the Web 1 Multimedia for the Web

Chapter 1 2 Multimedia for the Web Define Multimedia Understand the Benefits of Multimedia Discuss Web-based Multimedia Categories Discover Careers in Web-based Multimedia Chapter Concepts

Chapter 1 3 Multimedia for the Web Web is effective way to present information Web browser makes information easily accessible Multimedia makes content accessible, interactive, and fun Multimedia: use of more than one media element Introduction

Chapter 1 4 Multimedia for the Web Web-based multimedia: –Online, interactive experience –Incorporates two or more media elements –Includes text, graphics, sound, animation, and video –Interactivity: fundamental feature which gives user some control over the content Introduction

Chapter 1 5 Multimedia for the Web Introduction

Chapter 1 6 Multimedia for the Web Multimedia is not new People accustomed to viewing text combined with graphics Even silent movies combined video with text captions Web-based multimedia exploded due to increased computer processing power and technology Define Multimedia

Chapter 1 7 Multimedia for the Web Multimedia means more than one media Integration of text, graphics, animation, sound and video Digitizing different media elements translates them into a format the computer can understand Define Multimedia

Chapter 1 8 Multimedia for the Web Linear multimedia sites: –Users start at beginning and progress through a set series of events until they reach the end Nonlinear multimedia sites: –No established or predefined order –Users have more control over what they want to pursue Define Multimedia

Chapter 1 9 Multimedia for the Web Enables user to directly respond to and control media elements Forms add interactivity Search engines help users find the information they seek –Spider-based, directory-based, and pay-per-click search engines Interactive Multimedia

Chapter 1 10 Multimedia for the Web Different learning styles; visual, auditory, and kinesthetic People remember: – 20 percent of what they see – 30 percent of what they hear – 50 percent when they see and hear it – 80 percent when they see it, hear it, and interact with it Understand the Benefits of Multimedia

Chapter 1 11 Multimedia for the Web Addresses multiple learning styles Excellent way to convey content Uses a variety of media elements to reinforce one idea Activates multiple senses creating rich experiences Benefits of Web-based Multimedia

Chapter 1 12 Multimedia for the Web Gives life to flat information Enhances user enjoyment Improves retention Enables users to control Web experience Benefits of Web-based Multimedia

Chapter 1 13 Multimedia for the Web E-commerce Web-based Training and Distance Learning Research and Reference Entertainment and Games Discuss Web-based Multimedia Categories

Chapter 1 14 Multimedia for the Web E-commerce

Chapter 1 15 Multimedia for the Web Uses the Web to serve clients and customers Provides solutions for companies, small or large, to sell products or services online Virtual catalogs At time of checkout, info is securely transmitted E-commerce

Chapter 1 16 Multimedia for the Web Expand customer base Open 24 hours/day, 7 days/week Reduce overhead; operate without a traditional storefront Use technology to streamline business, increase efficiency, and improve sales; Multimedia elements grab attention to text and products E-commerce Advantages

Chapter 1 17 Multimedia for the Web Many options for delivering and receiving education over a distance Prepare workers effectively and efficiently via training and retraining Delivered over Internet via Web Browser Web-based Training and Distance Learning

Chapter 1 18 Multimedia for the Web Advantages: –Freedom of location –Open entry/open exit –Self-paced instruction –Immediate feedback/assessment –Simulated experiences and varied learning environments Web-based Training and Distance Learning

Chapter 1 19 Multimedia for the Web Rise of digital media has transformed higher education Enabled students to take courses, complete certificates/degrees online Research suggests Web-based learning is an effective means for delivering instruction Web-based Training and Distance Learning

Chapter 1 20 Multimedia for the Web Newsletters, newspapers, magazines, books, encyclopedias, and other reference materials offered online via the Web Often represent “electronic” versions of existing materials Research and Reference

Chapter 1 21 Multimedia for the Web The challenge to the developer is to make it easy for the user to find the desired information, as well as to use other multimedia elements such as sound, video, and animation to enhance the user experience effectively Research and Reference

Chapter 1 22 Multimedia for the Web Advantages to offering reference materials in a Web-based format: –Cross-referencing –Expanded search capabilities –Multi-sensory experiences Research and Reference

Chapter 1 23 Multimedia for the Web Web-based multimedia making a significant impact in game and entertainment sites Game sites offer multilevel, multiplayer entertainment Web sites designed to educate as well as entertain Entertainment and Games

Chapter 1 24 Multimedia for the Web Discover Careers in Web-based Multimedia

Chapter 1 25 Multimedia for the Web Opportunities for individuals with Web-based multimedia skills vary Technology changes rapidly Web professionals must thrive on: –Change and chaos –Love learning –Take initiative –Engage actively in self-education Discover Careers in Web-based Multimedia

Chapter 1 26 Multimedia for the Web Important to keep up with technology by reading, experimenting, and self-teaching Electronic portfolio is an important asset when job seeking Plan and prepare portfolios based on career goals Discover Careers in Web-based Multimedia

Chapter 1 27 Multimedia for the Web Applicants must be able to prove skills on the spot Do not underestimate the value of soft skills such as: –Excellent communication and Interpersonal skills –Ability to work with clients as part of team Discover Careers in Web-based Multimedia

Chapter 1 28 Multimedia for the Web Categories for careers in Web- based multimedia are varied Position titles and job duties vary depending on industry Five overall categories discussed include: Management, Production, Art, Content and Support Discover Careers in Web-based Multimedia

Chapter 1 29 Multimedia for the Web Discover Careers in Web-based Multimedia

Chapter 1 30 Multimedia for the Web Executive Producer Producer Project Manager Production Manager Management-Related Positions

Chapter 1 31 Multimedia for the Web Audio specialist Computer programmer Video specialist Web designer Web developer Web master Production-Related Positions

Chapter 1 32 Multimedia for the Web Animation specialist Art director Graphic artist/designer Interface designer Photographer Videographer Art-Related Positions

Chapter 1 33 Multimedia for the Web Content specialist Instructional specialist Writers/editors Content-Related Positions

Chapter 1 34 Multimedia for the Web Production positions Quality-assurance Testers Sales/Marketing Customer support personnel Support-Related Positions

Chapter 1 35 Multimedia for the Web Introduction Define Multimedia Interactive Multimedia Understand the Benefits of Multimedia E-commerce E-commerce Advantages Summary

Chapter 1 36 Multimedia for the Web Web-based Training and Distance Learning Research and Reference Entertainment and Games Discover Careers in Web-based Multimedia Summary

Chapter 1 37 Multimedia for the Web Management-Related Positions Production-Related Positions Art-Related Positions Content-Related Positions Support-Related Positions Summary