Neutrogena Camouflage Stick By: GTJ Inc. Gabriela Solis, Tory Khalil & Jessica Charron By: GTJ Inc. Gabriela Solis, Tory Khalil & Jessica Charron Camouflage.

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Presentation transcript:

Neutrogena Camouflage Stick By: GTJ Inc. Gabriela Solis, Tory Khalil & Jessica Charron By: GTJ Inc. Gabriela Solis, Tory Khalil & Jessica Charron Camouflage Stick

Agenda Product Description Product Category Market Profile Target Segment Consumer Behavior Product Positioning Statement Marketing Mix Recommendations Conclusion Product Description Product Category Market Profile Target Segment Consumer Behavior Product Positioning Statement Marketing Mix Recommendations Conclusion

Product Description Cosmetic Concealer The Current Product: Features Features Target Market Target Market Cosmetic Concealer The Current Product: Features Features Target Market Target Market Current Product New Product: Neutrogena Camouflage Stick

Product Category Market Profile Segments Women Ethnic Teen Adult Male Segments Women Ethnic Teen Adult Male Competition L'Oreal Proctor and Gamble Internet Trends Trends

Target Segment Consumer Behavior Motivation and Values Personality and Lifestyles Attitudes Decision Making Cultural Influence Situational Influence Motivation and Values Personality and Lifestyles Attitudes Decision Making Cultural Influence Situational Influence

Product Positioning Statement GTJ Inc wants the product to be viewed as an image-enhancing instrument, which a male would be comfortable buying and using. It will be a product that encourages beauty for the male gender, and capitalize on sexuality, appearance, character and self-esteem.

Marketing Mix Recommendations Product Price Promotion Place Product Price Promotion Place

Product Camouflage Stick Target Market Features Packaging

Price Neutrogena Healthy Skin Smoothing Stick ~$12.00 Neutrogena Healthy Skin Smoothing Stick ~$12.00 Neutrogena Camouflage Stick $9.49 VS. WHY THIS PRICE? Men spending habits Convenient & Affordable Message WHY THIS PRICE? Men spending habits Convenient & Affordable Message

Promotion The Advertisement Message: “Dare to be Different” Types of Advertisements: Print Ads TV Commercial In-store Displays Prize Contest Coupons Internet The Advertisement Message: “Dare to be Different” Types of Advertisements: Print Ads TV Commercial In-store Displays Prize Contest Coupons Internet

What secret does he have to hide? Camouflage Stick PRINT AD SAMPLE 1

Camouflage Stick What is he smiling about..? PRINT AD SAMPLE 2

What does he have to hide...? Camouflage Stick PRINT AD SAMPLE 3

Camouflage Stick What is he smiling about..? PRINT AD SAMPLE 4

What does he have to hide..? Camouflage Stick PRINT AD SAMPLE 5

Shhh! Can you keep a secret? Camouflage Stick PRINT AD SAMPLE 6

Place Expand beyond the U.S. Focus on Drugstore placement Shaving & Male Skin Care Section Internet Expand beyond the U.S. Focus on Drugstore placement Shaving & Male Skin Care Section Internet

Conclusion Great Potential for Neutrogena Camouflage Stick in the male market Positioning in the consumer’s mind is key Our product will capitalize on men’s needs for sexuality, appearance & self- confidence by making them feel comfortable and daring them to be different! Great Potential for Neutrogena Camouflage Stick in the male market Positioning in the consumer’s mind is key Our product will capitalize on men’s needs for sexuality, appearance & self- confidence by making them feel comfortable and daring them to be different!

Any Questions Any Questions ANY QUESTIONS?