Marketing – May 19,2009 Freelance Alliance Introduction Big Picture & Trends Effective Marketing – Effective Social Media Marketing (It’s All !) HTML Examples 36 Minute Marketing Guide Preview Barbara O’Toole

Introduction – Barbara O’Toole Gallup Strengthsfinder Assessment: Maximizer Strategic Learner Business has evolved since 2004, beginning with copywriting and making flyers, brochures, then websites and HTML services.

Big Picture Two repercussions/results of information overload: 1. Comodifying of “marketing” Viral marketing Word of mouth marketing Social media marketing …And whatever’s next? 2. It has become imperative to make it easy for our customers to do business with us womma.org

Trends – Stein Mart’s Marketing 2 nd level branding - “Fabulous Finds” delivered

delivered RISK – increased delivery

delivered RISK – increased delivery and mix of messages

Effective Marketing = good communication between seller and audience is an effective marketing tool when it makes it easy to build a relationship to build a brand – build your reputation as “expert” to receive/share information and ultimately, to buy/sell

It’s All – Evaluate It! Rather than ask “Is Social Media is a Good Investment of My Time?” Ask yourself these questions: Where are my customers online? What about my potential customers? What aspects of communicating my message can be aided by social media? Develop an online strategy/plan for using social media. Start slow. Seek help. Proceed confidently.

Social Media – Help Free teleseminar offered through Bill Stoller, the Publicity Insider, “Analyzing the Impact of Social Media from Twitter to Facebook” Thursday, May 21 EST, sign up Other useful sites--- > Nielsen Norman Group(web usability experts) – request executive summaries about Social Media and Marketing from Barbara O’Toole, Or look for them at

Examples of HTML A talent agent in Dallas sends regular updates on new talent, press releases, and fashion events

An architect in Arlington sends a quarterly e- news with info about his new projects and new laws and regulations related to his industry, and also sends updates to notify his list about upcoming workshops

This retailer sends a once-a-month newsletter typically with a coupon at the bottom.

Response section

Sign-Up A sign-up feature allows you to place a sign-up form on your website so that interested parties can request your regular press releases, updates, or newsletters In this case, we have customized the sign-up with 5 custom fields so that we can use a trigger campaign as an auto-reminder for those who have scheduled an interview with the DallasBookDiva. Trigger Campaign This campaign sends automatically two days before the interview date as reminder custom fields

Determine your strategy: 5 questions(and some answers!) to help you Import your contacts* and segregate your audience Launch your first marketing campaign Watch the results *contacts are easily imported from any program in Excel or CSV formats – contacts can also be added individually