Generating Revenue Presented By Eric Levy – Weather Metrics, Inc. On-Air On the Digital Tier On-Line On Mobile Devices.

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Presentation transcript:

Generating Revenue Presented By Eric Levy – Weather Metrics, Inc. On-Air On the Digital Tier On-Line On Mobile Devices

Weather Metrics Guarantees… Guaranteed to Generate NEW Revenue with 24x7 Channel.Net™ and WxVision.Net™ Guaranteed Top Tier Cable Channel Placement with 24x7 Channel.Net™

Why Weather Metrics Works Weather is the #1 programming that sponsors want to be associated with High Sponsor Retention Growth Capability with a single product Cross-Platform use from a Single Product… Double Dipping! Our products are HYPER LOCAL, LOCAL, LOCAL products viewers can associate with and advertisers desire =

Weather Metrics Products 24x7 Weather.Net™ / 24x7 Channel.Net™ A FULLY-AUTOMATED Digital Channel in a Box Capable of generating 7-10X ROI by creating weather, news, sports, real estate, local living, entertainment, etc. channels.

Weather Metrics Products WxVision.Net A Hyper-Local camera and weather station combination at an affordable price. Uses 100% DIGITAL, HD Quality video cameras and revolutionary “No Moving Parts” weather stations.

How It Works Products specifically designed for sponsorship Three Sponsorship Models work well:

Network/Product-Wide Sponsor – The sponsor “owns” the network/product How It Works Products specifically designed for sponsorship Three Sponsorship Models work well: Individual Sponsorship – Each site/feature is sponsored separately Combination Sponsorship – One Network/Product-Wide Sponsor and some/all sites/features sponsored individually

Why Individual Sponsorship Works Advertising with Weather Metrics products a small/non- traditional television buyer can sponsor a site/feature for $10,000 to $20,000/year The benefit to the sponsor is daily mentions The TV station can earn a 5-10 times ROI with this type of sponsorship

Main Page Map Page Online Applications Camera Page

KDBC – Ford Live Eye Case Study KDBC-TV – El Paso, TX Market Size 100 Generated $360,000 over two years!

The Real World… $9,000/month

How to Gain Cable Placement on the Digital Tier The WCPO 9 Weather Tracker Channel is Channel 30 on Cincinnati Cable The Weather Channel (TWC) is channel 31. The WCPO generates high ROIs and gives part of their inventory/screen real estate to the cable company. A WIN-WIN Cable-TV Relationship!!!

Who Needs Cable Placement? WFSB-TV - Hartford, CTKPHO-TV - Phoenix, AZ